Consumer And Organizational Behavior In The Age Of Ai
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| Author | : Jermsittiparsert, Kittisak |
| Publisher | : IGI Global |
| Total Pages | : 504 |
| Release | : 2024-08-30 |
| Genre | : Business & Economics |
| ISBN | : |
The rapidly evolving landscape of artificial intelligence (AI) has created unprecedented shifts in nearly all aspects of business and life. To manage human resources more effectively, understanding the intersection of consumer behavior and organizational management has never been more crucial. By synthesizing the latest research and practical applications, managers will be equipped with the tools necessary to lead and innovate in their respective fields. Consumer and Organizational Behavior in the Age of AI represents a comprehensive and interdisciplinary effort to provide a deep understanding of these dynamics, offering strategies to address challenges, plan strategically, execute effectively, and measure performance for continuous improvement across public, private, and civil society sectors. Covering topics such as crisis management, firm strategy, and purchase intention, this book is an excellent resource for organizational leaders, managers, human resource managers, academicians, graduate and postgraduate students, educators, and more.
| Author | : Marco Iansiti |
| Publisher | : Harvard Business Press |
| Total Pages | : 181 |
| Release | : 2020-01-07 |
| Genre | : Business & Economics |
| ISBN | : 1633697630 |
"a provocative new book" — The New York Times AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Now with a new preface that explores how the coronavirus crisis compelled organizations such as Massachusetts General Hospital, Verizon, and IKEA to transform themselves with remarkable speed, Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning—to drive ever more accurate, complex, and sophisticated predictions. When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani: Present a framework for rethinking business and operating models Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating models Explain the opportunities and risks created by digital firms Describe the new challenges and responsibilities for the leaders of both digital and traditional firms Packed with examples—including many from the most powerful and innovative global, AI-driven competitors—and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI.
| Author | : Ajay Agrawal |
| Publisher | : University of Chicago Press |
| Total Pages | : 172 |
| Release | : 2024-03-05 |
| Genre | : Business & Economics |
| ISBN | : 0226833127 |
A timely investigation of the potential economic effects, both realized and unrealized, of artificial intelligence within the United States healthcare system. In sweeping conversations about the impact of artificial intelligence on many sectors of the economy, healthcare has received relatively little attention. Yet it seems unlikely that an industry that represents nearly one-fifth of the economy could escape the efficiency and cost-driven disruptions of AI. The Economics of Artificial Intelligence: Health Care Challenges brings together contributions from health economists, physicians, philosophers, and scholars in law, public health, and machine learning to identify the primary barriers to entry of AI in the healthcare sector. Across original papers and in wide-ranging responses, the contributors analyze barriers of four types: incentives, management, data availability, and regulation. They also suggest that AI has the potential to improve outcomes and lower costs. Understanding both the benefits of and barriers to AI adoption is essential for designing policies that will affect the evolution of the healthcare system.
| Author | : Harvard Business Review |
| Publisher | : HBR Insights |
| Total Pages | : 160 |
| Release | : 2019 |
| Genre | : Business & Economics |
| ISBN | : 9781633697898 |
Companies that don't use AI to their advantage will soon be left behind. Artificial intelligence and machine learning will drive a massive reshaping of the economy and society. What should you and your company be doing right now to ensure that your business is poised for success? These articles by AI experts and consultants will help you understand today's essential thinking on what AI is capable of now, how to adopt it in your organization, and how the technology is likely to evolve in the near future. Artificial Intelligence: The Insights You Need from Harvard Business Review will help you spearhead important conversations, get going on the right AI initiatives for your company, and capitalize on the opportunity of the machine intelligence revolution. Catch up on current topics and deepen your understanding of them with the Insights You Need series from Harvard Business Review. Featuring some of HBR's best and most recent thinking, Insights You Need titles are both a primer on today's most pressing issues and an extension of the conversation, with interesting research, interviews, case studies, and practical ideas to help you explore how a particular issue will impact your company and what it will mean for you and your business.
| Author | : Paul R. Daugherty |
| Publisher | : Harvard Business Press |
| Total Pages | : 268 |
| Release | : 2018-03-20 |
| Genre | : Computers |
| ISBN | : 1633693872 |
AI is radically transforming business. Are you ready? Look around you. Artificial intelligence is no longer just a futuristic notion. It's here right now--in software that senses what we need, supply chains that "think" in real time, and robots that respond to changes in their environment. Twenty-first-century pioneer companies are already using AI to innovate and grow fast. The bottom line is this: Businesses that understand how to harness AI can surge ahead. Those that neglect it will fall behind. Which side are you on? In Human + Machine, Accenture leaders Paul R. Daugherty and H. James (Jim) Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization--whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly--or to completely reimagine them. AI is changing all the rules of how companies operate. Based on the authors' experience and research with 1,500 organizations, the book reveals how companies are using the new rules of AI to leap ahead on innovation and profitability, as well as what you can do to achieve similar results. It describes six entirely new types of hybrid human + machine roles that every company must develop, and it includes a "leader’s guide" with the five crucial principles required to become an AI-fueled business. Human + Machine provides the missing and much-needed management playbook for success in our new age of AI. BOOK PROCEEDS FOR THE AI GENERATION The authors' goal in publishing Human + Machine is to help executives, workers, students and others navigate the changes that AI is making to business and the economy. They believe AI will bring innovations that truly improve the way the world works and lives. However, AI will cause disruption, and many people will need education, training and support to prepare for the newly created jobs. To support this need, the authors are donating the royalties received from the sale of this book to fund education and retraining programs focused on developing fusion skills for the age of artificial intelligence.
| Author | : Markus D. Dubber |
| Publisher | : Oxford University Press |
| Total Pages | : 1000 |
| Release | : 2020-06-30 |
| Genre | : Law |
| ISBN | : 0190067411 |
This volume tackles a quickly-evolving field of inquiry, mapping the existing discourse as part of a general attempt to place current developments in historical context; at the same time, breaking new ground in taking on novel subjects and pursuing fresh approaches. The term "A.I." is used to refer to a broad range of phenomena, from machine learning and data mining to artificial general intelligence. The recent advent of more sophisticated AI systems, which function with partial or full autonomy and are capable of tasks which require learning and 'intelligence', presents difficult ethical questions, and has drawn concerns from many quarters about individual and societal welfare, democratic decision-making, moral agency, and the prevention of harm. This work ranges from explorations of normative constraints on specific applications of machine learning algorithms today-in everyday medical practice, for instance-to reflections on the (potential) status of AI as a form of consciousness with attendant rights and duties and, more generally still, on the conceptual terms and frameworks necessarily to understand tasks requiring intelligence, whether "human" or "A.I."
| Author | : Singh, Surabhi |
| Publisher | : IGI Global |
| Total Pages | : 289 |
| Release | : 2021-10-15 |
| Genre | : Business & Economics |
| ISBN | : 1799879615 |
Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.
| Author | : Craig L. Pearce |
| Publisher | : John Wiley & Sons |
| Total Pages | : 679 |
| Release | : 2023-04-10 |
| Genre | : Business & Economics |
| ISBN | : 1119828546 |
Explore invaluable management advice informed by the latest in organizational and industrial behaviour research In the newly revised Third Edition of Handbook of Principles of Organizational Behavior: Indispensable Knowledge for Evidence-Based Management, world-renowned organizational behaviourists Edwin A. Locke and Craig L. Pearce deliver a comprehensive and authoritative discussion of sound management practices informed by the most recent evidence and research in organizational and industrial psychology. In the book, the authors present: Complimentary and downloadable video material linked to each chapter Executive interviews and author interviews, new cases, assessments, inventories and exercises Updated chapters written by world-leading experts on the covered topics An indispensable resource for students of human resources, organizational behaviour, industrial psychology, public administration and related subjects, Handbook of Principles of Organizational Behavior will assist students and professionals seeking the latest evidence-based management guidance.
| Author | : Włodzimierz Sroka |
| Publisher | : Springer Nature |
| Total Pages | : 344 |
| Release | : 2020-06-26 |
| Genre | : Business & Economics |
| ISBN | : 3030473805 |
This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.
| Author | : Itamar Simonson |
| Publisher | : Harper Collins |
| Total Pages | : 189 |
| Release | : 2014-02-04 |
| Genre | : Business & Economics |
| ISBN | : 006221568X |
Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly—yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumers’ perception and drive their behavior. In this provocative book, Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Absolute Value answers the pressing questions of how to influence customers in this new age. Simonson and Rosen point out the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides a totally new way of thinking about marketing.
