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| Author | : Mark Buckshon |
| Publisher | : Mark Buckshon |
| Total Pages | : 194 |
| Release | : 2010-04 |
| Genre | : Business & Economics |
| ISBN | : 0981081606 |
Buckshon addresses the architectural, engineering, and construction industry's marketing challenges with a positive and practical approach especially for business owners who don't want to be bogged down in clichs and who have been encouraged to try a variety of marketing ideas which simply don't work.
| Author | : Neil M. Brown |
| Publisher | : |
| Total Pages | : 216 |
| Release | : 2012 |
| Genre | : Business & Economics |
| ISBN | : 9780984931903 |
This breakthrough book is a comprehensive guide that covers all aspects of marketing in the construction industry, from building products and equipment, to A/E/C services, and retail, along with detailed examples of construction marketing implementation.
| Author | : Gerald Zaltman |
| Publisher | : John Wiley & Sons |
| Total Pages | : 248 |
| Release | : 1982 |
| Genre | : Business & Economics |
| ISBN | : |
| Author | : Paul Pearce |
| Publisher | : Thomas Telford |
| Total Pages | : 148 |
| Release | : 1992 |
| Genre | : Construction industry |
| ISBN | : 9780727716521 |
This book is aimed at anyone working in the construction industry wishing to obtain new work. It draws upon the reader's own experiences as a consumer to introduce the key principles of marketing and relates how these principles can be used to advantage in the construction industry. The book explains marketing strategy as the means of assessing where customers are likely to be, deciding what to offer them and what to say to them to persuade them to work with the reader's firm rather than with a competitor. Emphasis is placed on the development of personal relationships as a route to developing new business. Practical guidelines are offered for obtaining competitive advantage, for securing an initial meeting with potential clients, for the design and use of brochures and other publicity material, and for many other marketing and sales related activities.
| Author | : Richard Pettinger |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 259 |
| Release | : 1998-11-11 |
| Genre | : Technology & Engineering |
| ISBN | : 1349144584 |
This book covers the whole range of marketing principles, skills and knowledge that the modern construction manager - from whatever discipline or profession within the industry - requires to generate effective and profitable business. While aimed primarily at students in the later years of degree, diploma and professional courses, it will also appeal to students in related disciplines and those following postgraduate and post-qualification courses. The approach underlines the importance of adopting a proactive attitude towards the marketing of a company's services in the construction industry. It reflects the reality of the transformation that has taken place over the past twenty years where there has been a shift from a highly protected domestic industry to an unprotected global industry. The already huge and increasing pool of expertise in the field means that there is much greater choice available to clients and and potential clients. The choice of contractor is therefore going to be made increasingly on the basis of factors other than pure expertise. Therein lies the importance of marketing. Factors such as price, quality, value, volume, time, client satisfaction and confidence all come into play - and these are presented and differentiated through marketing. The book covers all the principles of marketing, including strategy, marketing campaigns, product and service, price, promotion, access and research. It also deals with client perceptions, confidence, expectations and understanding. The critical question of operating in a fully globalised industry is also addressed.
| Author | : Jerry Yudelson |
| Publisher | : Routledge |
| Total Pages | : 284 |
| Release | : 2013 |
| Genre | : Architecture |
| ISBN | : 0415606292 |
Provides the first comparison of green building performance, using cost and energy use data that has been verified by independent third parties.
| Author | : Donald Miller |
| Publisher | : HarperCollins Leadership |
| Total Pages | : 241 |
| Release | : 2017-10-10 |
| Genre | : Business & Economics |
| ISBN | : 0718033337 |
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
| Author | : Raymond Talinbe Abdulai |
| Publisher | : Routledge |
| Total Pages | : 405 |
| Release | : 2015-10-23 |
| Genre | : Business & Economics |
| ISBN | : 131764784X |
Real Estate, Construction and Economic Development in Emerging Market Economies examines the relationships between real estate and construction sectors and explores how each sector, and the relationships between them, affect economic development in emerging market economies (EMEs). Throughout the book, the international team of contributors discuss topics as diverse as real estate finance and investment, housing, property development, construction project management, valuation, sustainability and corporate real estate. In doing so the book demonstrates how the relationship between construction and real estate impacts on economic development in countries such as Argentina, Brazil, Colombia, China, Ghana, Nigeria, Turkey, Lithuania, Hungary and Slovenia. Topics include: the role of real estate brokerage in improving the living standards of citizens; the effect of a mineral boom on construction cycles, real estate values and the socio-economic conditions of people in boom towns and cities; corporate real estate management practices and how they affect economic growth; and the synergies between construction and real estate and how they, in turn, affect economic development. This book will be of interest to those studying and researching real estate, construction, development studies, urban economics and emerging market economies.
| Author | : Annie Jean-Baptiste |
| Publisher | : John Wiley & Sons |
| Total Pages | : 272 |
| Release | : 2020-08-20 |
| Genre | : Business & Economics |
| ISBN | : 1119646235 |
Diversity and Inclusion to build better products from the front lines at Google Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn’t reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs. The economic “why” has been firmly established, but what about the “how?” How can business leaders adapt to our ever-more-diverse world by capturing market share AND building more inclusive products for people of color, women and other underrepresented groups? The Product Inclusion Team at Google has developed strategies to do just that and Building For Everyone is the practical guide to following in their footsteps. This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Readers will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability. Discover the questions you should be asking about diversity and inclusion in your products for marketers, user researchers, product managers and more. Understand the research the Product Inclusion team drove to back up their practices Learn the “ABCs of Product Inclusion” to build inclusion into your organization’s culture Leverage the product inclusion suite of tools to get your organization building more inclusively and identifying new opportunities. Read case studies to see how product inclusion works across industries and learn what doesn't work. Building For Everyone will show you how to infuse your business processes with inclusive design. You’ll learn best practices for inclusion in product design, marketing, management, leadership and beyond, straight from the innovative Google Product Inclusion team.
| Author | : Brian Gallagher |
| Publisher | : AuthorHouse |
| Total Pages | : 214 |
| Release | : 2009-12 |
| Genre | : Business & Economics |
| ISBN | : 1449056776 |
How do successful architecture, engineering, and construction (AEC) firms become leaders in their markets? While there is not one formula for all AEC firms, a common characteristic is effective marketing. These firms don't view marketing as an expense, but as a strategic approach to winning. Leading With Marketing embodies how an AEC firm approaches their business, their marketplace and their customers. When companies lead with marketing, they strategically choose which markets to target, what to offer, how to differentiate, how to communicate, and how to win. To truly lead with marketing, a firm's marketing strategy must be an ongoing, dynamic process. The process must enable a company to focus its resources on the right opportunities to increase profitability, while satisfying the customer needs and achieving a sustainable competitive advantage. Leading With Marketing will provide you with the insights, expertise and knowledge needed to lead with marketing. "Having worked with Brian and Kimberly for many years and seeing the direct results of their wisdom help Structural Group grow to over $500 million in sales, now having their wisdom detailed in this great book will allow more of us to apply marketing strategies to our everyday business. I highly recommend this book to every Architectural, Engineering and Contracting company that desires a profitable growth strategy."- Peter Emmons, CEO, Structural Group "Kimberly has helped ACI develop many successful communications and program-launch campaigns by integrating key message development, online and traditional marketing, public relations, and so much more. Brian helped guide ACI into and through several new promotion, search, and communications initiatives as member, then chair of our Marketing Committee. Their combined expertise in marketing and how to market concrete has been a huge asset to our organization and our members."- Kevin Mlutkowski, Manager, Marketing; American Concrete Institute www.LeadingWithMarketing.com
