Periodismo de marcas

Periodismo de marcas
Author: Carlos J. Campo
Publisher: Editorial UOC
Total Pages: 251
Release: 2016-06-30
Genre: Language Arts & Disciplines
ISBN: 8490649316

El periodismo de marcas es para unos pocos. Da lo mismo si se trata de enormes marcas multinacionales o de pequeñas denominaciones muy especializadas o muy locales. Es para una selectísima minoría y, además, es periodismo puro y duro.Hoy, con el descrédito de la publicidad, la desintermediación de la información, el desengaño tecnológico y la pérdida de la ingenuidad de las audiencias, se ha creado el escenario perfecto para desarrollar un periodismo que pretende una influenci todopoderosa.Este tratado actualiza los modos de este periodismo, abordando su sustrato teórico. Discrimina el contenido de marca de la acción periodística. Desmiente la antitética conceptual de periodismo y marca en una misma expresión. Y desvela, desde la experiencia, cómo fundar la redacción de marca, diseñar la línea editorial y ejercerlo cotidianamente.La marca que lo use se cotizará más. Y la corporación que evolucione con él logrará unos resultados económicos aún mejores.

Key Concepts in Journalism Studies

Key Concepts in Journalism Studies
Author: Bob Franklin
Publisher: SAGE
Total Pages: 386
Release: 2005-05-19
Genre: Language Arts & Disciplines
ISBN: 1446230759

′The five authors have drawn on their enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise for this book, which will be essential reading for students in journalism, and as invaluable reference tool for their professional careers′ -www.HoldtheFrontPage.co.uk ′At long last, the undergraduate journalism A-Z. This is an excellent and much needed resource which should be on the list of every undergraduate journalism and media student′ -Tim Rodgers, Kingston College The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers: - a systematic and accessible introduction to the terms, processes and effects of journalism - a combination of practical considerations with theoretical issues - further reading suggestions The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.

Historical Dictionary of the "dirty Wars"

Historical Dictionary of the
Author: David R. Kohut
Publisher: Rowman & Littlefield
Total Pages: 461
Release: 2010
Genre: History
ISBN: 0810858398

Unlike a conventional war waged against a standing army, a "dirty war" is waged against individuals, groups, or ideas considered subversive. Originally associated with Argentina's military regime from 1976-1983, the term has since been applied to neighboring dictatorships during the period. Indeed, it has become a byword for state-sponsored repression anywhere in the world. The first edition of this reference illustrated the concept by describing the regimes of Argentina, Chile (1973-1990), and Uruguay (1973-1985), which tortured, murdered, and disappeared thousands of people in the name of anticommunism while thousands more were driven into exile. The second edition expands the scope to include Bolivia (1971-1982), Brazil (1964-1985), and Paraguay (1954-1989). Includes a chronology, an introductory essay, a bibliography, and over 400 cross-referenced dictionary entries on the countries; guerrilla and political movements; prominent guerrilla, human-rights, military, and political figures; local, regional, and international human-rights organizations; and artistic figures (filmmakers, novelists, and playwrights) whose works attempt to represent or resist the period of repression.--Publisher.

Television and the Public Interest

Television and the Public Interest
Author: Jay G Blumler
Publisher: SAGE Publications Limited
Total Pages: 264
Release: 1992-01-21
Genre: Business & Economics
ISBN:

Explores the achievements of European broadcasting and attempts to assess the potential for maintaining its public function in changing circumstances. It also surveys the different values which European media systems have sought to protect.

Reuters Institute Digital News Report

Reuters Institute Digital News Report
Author: Nic Newman
Publisher:
Total Pages: 133
Release: 2017
Genre:
ISBN:

"The report is based on a survey of more than 70,000 people in 36 markets, along with additional qualitative research, which together make it the most comprehensive ongoing comparative study of news consumption in the world." --Page 4.

Entertainment and Society

Entertainment and Society
Author: Shay Sayre
Publisher: Taylor & Francis
Total Pages: 574
Release: 2010
Genre: Performing Arts
ISBN: 9780415998062

Providing an overview of the entertainment industry, this study includes entertainment economics, theories of entertainment, entertainment research, & covers different types of entertainment including media, sports, gaming, theme entertainment, travel & tourism, & live performance.

Beyond WikiLeaks

Beyond WikiLeaks
Author: Benedetta Brevini
Publisher: Springer
Total Pages: 393
Release: 2013-04-16
Genre: Social Science
ISBN: 113727574X

The 2010 release of US embassy diplomatic cables put WikiLeaks into the international spotlight. Revelations by the leaks sparked intense debate within international diplomacy, journalism and society. This book reflects on the implications of WikiLeaks across politics and media, and on the results of leak journalism and transparency activism.

Radical Thought in Italy

Radical Thought in Italy
Author: Michael Hardt
Publisher: Theory Out Of Bounds
Total Pages: 270
Release: 2006-10
Genre: Political Science
ISBN: 9780816649242

Provides an original view of the potential for a radical democratic politics today that speaks not only to the Italian situation but also to a broadly international context. First, the essays settle accounts with the culture of cynicism, opportunism and fear that has come to permeate the Left. They then proceed to analyze the new difficulties and possibilities opened by current economic conditions and the crisis of the welfare state. Finally, the authors propose a series of new concepts that are helpful in rethinking revolution for our times. Contributors include Giorgio Agamben, Massimo De Carolis, Alisa Del Re, Augusto Illuminati, Maurizio Lazzarato, Antonio Negri, Franco Piperno, Marco Revelli, Rossana Rossanda, Carlo Vercellone and Adelino Zanini.