Comunicacion Empresarial Una Mirada Corporativa
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Brand Anarchy
| Author | : Stephen Waddington |
| Publisher | : A&C Black |
| Total Pages | : 271 |
| Release | : 2012-03-29 |
| Genre | : Business & Economics |
| ISBN | : 1408159716 |
As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what they need to consider for the future. The fragmentation of media and the rise of social media has brought brand and personal reputational risk into sharp focus like never before. Disaffected shareholders, customers and staff are voicing their opinions to a global internet audience. In a brand context, it's reputation anarchy. In Brand Anarchy, Steve Earl and Stephen Waddington draw on insight from opinion-makers and shapers such as Greg Dyke, Alastair Campbell, Mark Thompson and Seth Godin to explore how reputations can be better managed and the new challenges that the future of media may bring. This plain-speaking, shrewd book pulls no punches. It's a survival guide for anyone concerned what others think or say about them.
Hacia la empresa razonable
| Author | : Joaquín Garralda |
| Publisher | : Editorial Almuzara |
| Total Pages | : 160 |
| Release | : 2008-11 |
| Genre | : Business & Economics |
| ISBN | : 8483561824 |
Joaquín Garralda determina los parámetros básicos que conforman el modelo del comportamiento empresarial sostenible y responsable desde la perspectiva de la RC. Con prólogo de Ramón Jáuregui.
Somos estrategas
| Author | : A.Mª Enrique Jiménez / F. Morales Serrano (Coords.) |
| Publisher | : Editorial GEDISA |
| Total Pages | : 210 |
| Release | : 2015-10-15 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 8497849752 |
Alinear para ganar
| Author | : Cees B.M. Van Riel |
| Publisher | : Editorial Almuzara |
| Total Pages | : 209 |
| Release | : 2012-04 |
| Genre | : Business & Economics |
| ISBN | : 8483566451 |
La mejor estrategia está condenada al fracaso si no cuenta con el apoyo de los grupos de interés clave de la compañía. Hoy, es imposible abrirse paso en los mercados globales y generar un valor sostenido en el tiempo sin el apoyo de los empleados, inversores, clientes, medios de comunicación y reguladores, entre otros. Este libro explica todo lo necesario para alinear a los grupos de interés clave para las compañías. Mediante el ejemplo de 40 empresas, el autor muestra cómo crear una estrategia y su posterior implantación para brindar a la empresa una influencia clave para abrir mercados, obtener licencias para operar y minimizar numerosos problemas.
Applied Technologies
| Author | : Miguel Botto-Tobar |
| Publisher | : Springer Nature |
| Total Pages | : 432 |
| Release | : 2023-01-27 |
| Genre | : Computers |
| ISBN | : 303124978X |
This three-volume set CCIS 1755-1757 constitutes the refereed proceedings of the 4th International Conference on Applied Technologies, ICAT 2022, held in Quito, Ecuador, in November 2022. The 112 full papers included in this book were carefully reviewed and selected from 415 submissions. They were organized in topical sections as follows: human computing and information science, IT financial and business management.
Handbook of Research on International Business and Models for Global Purpose-Driven Companies
| Author | : Perez-Uribe, Rafael Ignacio |
| Publisher | : IGI Global |
| Total Pages | : 589 |
| Release | : 2020-11-20 |
| Genre | : Business & Economics |
| ISBN | : 1799849104 |
International businesses struggle to be competitive and influential at the global market level. With the new ideas in the management and leadership disciplines, hard skills are losing or are believed to be losing their strategic relevance while soft skills are praised and highly sought after. The Handbook of Research on International Business and Models for Global Purpose-Driven Companies, a pivotal reference source, provides vital research on international business management strategies and applications within internal organizations that allow companies to strategically position themselves for increased success in the global economy. While highlighting topics such as organizational culture, internal communication, and generational workforce, this publication explores leadership disciplines as well as the methods of handling multicultural organizations. This book is ideally designed for entrepreneurs, executives, managers, business professionals, human resource officials, researchers, academicians, and students.
Language Culture Type
| Author | : John D. (ed.). Berry |
| Publisher | : Graphis Incorporated |
| Total Pages | : 398 |
| Release | : 2002 |
| Genre | : Design |
| ISBN | : 9781932026016 |
Language Culture Type grew out of the first international type-design competition, the 2001 bukva: raz!, whose goal was to promote global cultural pluralism, interaction, and diversity in typographic communications. The book lavishly presents the winning entries, along with information about each typeface, its language, and its designer. A series of essays gives context for the interplay of types and languages in the world today -- including the attempt to mesh all existing scripts into a single digital encoding system called Unicode. It also delves into the specific issues around developing typefaces for the many linguistic cultures in the world, from the various Cyrillic letterforms to Vietnam's ancient ideographic script.
Positive and Constructive Contributions for Sustainable Development Goals
| Author | : Popescu, Cristina Raluca Gh. |
| Publisher | : IGI Global |
| Total Pages | : 312 |
| Release | : 2022-10-14 |
| Genre | : Business & Economics |
| ISBN | : 1668475014 |
In light of the Sustainable Development Goals (SDGs) that were set in 2015 by the international community as part of the UN2030 Agenda, it has become essential to develop possible solutions capable to address the latest economic, social, political, and demographical global challenges by tackling all the dimensions of sustainable development. Further insight into today’s context concerning the process of making positive and constructive contributions for SDGs is required. Positive and Constructive Contributions for Sustainable Development Goals provides an updated view of the newest trends, novel practices, and latest tendencies concerning the benefits, advantages, opportunities, and challenges of building an international successful process of making positive and constructive contributions for SDGs. Covering topics such as corporate social responsibility, economic development, and social management, this premier reference source is a valuable resource for scientists, business leaders and managers, government officials, students and educators of higher education, entrepreneurs, librarians, researchers, and academicians.
Corporate Reputation and Competitiveness
| Author | : Rosa Chun |
| Publisher | : Routledge |
| Total Pages | : 287 |
| Release | : 2005-09-29 |
| Genre | : Business & Economics |
| ISBN | : 1136863281 |
This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth. The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.
