Media and Metamedia Management

Media and Metamedia Management
Author: Francisco Campos Freire
Publisher: Springer
Total Pages: 514
Release: 2016-11-21
Genre: Technology & Engineering
ISBN: 3319460684

Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.

Comunicación corporativa: Claves y escenarios

Comunicación corporativa: Claves y escenarios
Author: Carmen Costa-Sánchez
Publisher: Editorial UOC
Total Pages: 211
Release: 2015-07-31
Genre: Business & Economics
ISBN: 8490646570

Todo comunica. Este es el axioma básico de la comunicación, también para las organizaciones. Comunicación corporativa. Claves y escenarios constituye un manual transversal y necesario, que actualiza y estudia las claves, los elementos de interés y las distintas vertientes que comprende la comunicación corporativa en el contexto actual. Los autores y autoras de este manual son grandes conocedores de cada uno de los ámbitos de especialización referidos y, por lo tanto, las voces más adecuadas para explicar cómo la función de comunicación puede optimizarse en las organizaciones. Comunicación interna, comunicación interpersonal, comunicación de crisis, comunicación y responsabilidad social corporativa o comunicación online son solo algunos de los temas abordados. Su mirada analiza las tradicionales y nuevas necesidades que afectan a la comunicación corporativa y la mejor manera de resolverlas. El libro resulta comprehensivo, actual y necesario para alumnos, investigadores y profesores, gerentes y directores de comunicación y, en general, para todos los interesados en este ámbito profesional y del saber.

Author:
Publisher: Bib. Orton IICA / CATIE
Total Pages: 266
Release:
Genre:
ISBN:

Ecic 2017 - 9th European Conference on Intellectual Capital

Ecic 2017 - 9th European Conference on Intellectual Capital
Author: Ilídio Tomás Lopes
Publisher: Academic Conferences and publishing limited
Total Pages: 414
Release: 2017-03-20
Genre: Business & Economics
ISBN: 1911218301

These proceedings represent the work of researchers participating in the 9th European Conference on Intellectual Capital (ECIC 2017) which is being hosted this year by the Instituto UniversitÁrio de Lisboa (ISCTE-IUL) on 6-7 April 2017. ECIC is a recognised event on the international research conferences calendar and provides a valuable platform for individuals to present their research findings, display their work in progress and discuss conceptual and empirical advances in the area of Intellectual Capital. It provides an important opportunity for researchers and practitioners to come together to share their experiences of researching in this varied and expanding field. The conference this year will be opened with a keynote presentation by Dr JosÉ Maria Viedma MartÍ from U.P.C., Polytechnic University of Catalonia in Barcelona, Spain and Prof. Maria Do Rosario Cabrita from Universidade Nova de Lisboa, Portugal who will together be talking about The Practice of Intellectual Capital in the Fourth Industrial Revolution. The second day of the conference will be opened by Dr Gregorio MartÍn-de Castro, from Complutense University of Madrid, Spain, who will address the topic Intellectual Capital: Linking Theory and Practice. With an initial submission of 98 abstracts, after the double blind, peer-review process there are 42 academic Research papers, 2 PhD Research, 1 Masters Research and 1 Work in Progress papers published in these Conference Proceedings. These papers represent truly global research in the field, with contributions from Australia, Colombia, Croatia, Egypt, Finland, France, Greece, Iran, Italy, Kazakhstan, Latvia, Lithuania, Poland, Portugal, Romania, Russia, South Africa, Spain, The Netherlands, Turkey, United Arab Emirates, UK and USA.

New Frontiers in Entrepreneurial Fundraising

New Frontiers in Entrepreneurial Fundraising
Author: Pau Sendra-Pons
Publisher: Springer Nature
Total Pages: 176
Release: 2023-09-19
Genre: Business & Economics
ISBN: 3031339940

This book on entrepreneurial fundraising combines rigor and applicability to train current and prospective entrepreneurs in the financing processes. Through its diverse set of chapters, it reviews the latest financing tools and dynamics, the most pressing dilemmas as well as practical examples of ideal methods in the economic-financial management of startups. This book analyzes the financing methods available to entrepreneurs from a practical perspective. Expert authors also present insights on topics such as the role of incubators and accelerators in entrepreneurial fundraising; crowd-based entrepreneurial fundraising instruments; factoring, leasing and confirming for entrepreneurs; government grants, subsidies, and tax reliefs; business angels and venture capital firms; access to capital markets through initial public offerings; and financing with crypto-assets. The book concludes with a discussion on emerging issues in the entrepreneurial finance paradigm, namely transparency and legitimacy and corporate governance in startups; and, additionally, provides a practical toolkit for fundraising, with the main mistakes, how to win over investors, success stories, and resounding failures. The editors, with extensive experience in advising entrepreneurs from a professional and academic perspective, have made a considerable effort to draw a learning roadmap that can be especially useful for entrepreneurs. Therefore, the resulting book may be of great interest to entrepreneurs and anyone interested in learning more about the financing process for entrepreneurs.

The International Brand Valuation Manual

The International Brand Valuation Manual
Author: Gabriela Salinas
Publisher: John Wiley & Sons
Total Pages: 237
Release: 2011-11-22
Genre: Business & Economics
ISBN: 0470685506

The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This “one-stop” source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disadvantages, and prospects for the future for each method. The book: - Provides a thorough overview of all the tools available for the brand valuation practitioner. - Offers an informed view on which methodologies are most suitable for different types of applications, and explains why. - Acts as an all-in-one source of reference for specialists who advise clients on which methodology to employ, or who are considering adopting one themselves. - Features case studies and examples from Guinness, PwC, Rolls-Royce, Santander, Shell, Telefonica, Unilever, BMW, Hanson Trust, Cadbury-Schweppes, Kellogg, Coco-Cola, Mercedes, Rolex, among others. Gabriella Salinas is the Global Brand Manager at Deloitte Touche Tohmatsu, Madrid, Spain.

Somos estrategas

Somos estrategas
Author: A.Mª Enrique Jiménez / F. Morales Serrano (Coords.)
Publisher: Editorial GEDISA
Total Pages: 210
Release: 2015-10-15
Genre: Language Arts & Disciplines
ISBN: 8497849752