Comunicación de masas y estrategia política
Author | : Andrés Valdez Zepeda |
Publisher | : |
Total Pages | : 353 |
Release | : 2019 |
Genre | : |
ISBN | : 9788491438243 |
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Author | : Andrés Valdez Zepeda |
Publisher | : |
Total Pages | : 353 |
Release | : 2019 |
Genre | : |
ISBN | : 9788491438243 |
Author | : Ridao i Martín, Joan |
Publisher | : Editorial UOC |
Total Pages | : 328 |
Release | : 2016-09-07 |
Genre | : Political Science |
ISBN | : 8491161619 |
La presente obra analiza, desde el punto de vista teórico y práctico, la problemática que presenta la comunicación de los gobiernos de coalición. No en vano, el fenómeno coalicional ha ido adquiriendo un interés creciente, especialmente tras los cambios experimentados por el sistema de partidos y la irrupción de gobiernos de signo plural. En este contexto, cobran relieve las pautas de funcionamiento interno acordadas y, en especial, la comunicación política. Sin duda, los partidos coaligados deben priorizar la elaboración de planes que permitan relacionar el gobierno con la sociedad, y asegurar una buena sintonía entre la emisión y recepción de los mensajes por parte de las bases electorales. De ahí que la profesionalizaciónestratégica de las estructuras comunicativas de los ejecutivos o un buen manejo de las nuevas tecnologías coadyuve a que estos gobiernos sean más creíbles, duraderos y gocen de mayor reputación.
Author | : Carmen Costa-Sánchez |
Publisher | : Editorial UOC |
Total Pages | : 211 |
Release | : 2015-07-31 |
Genre | : Business & Economics |
ISBN | : 8490646570 |
Todo comunica. Este es el axioma básico de la comunicación, también para las organizaciones. Comunicación corporativa. Claves y escenarios constituye un manual transversal y necesario, que actualiza y estudia las claves, los elementos de interés y las distintas vertientes que comprende la comunicación corporativa en el contexto actual. Los autores y autoras de este manual son grandes conocedores de cada uno de los ámbitos de especialización referidos y, por lo tanto, las voces más adecuadas para explicar cómo la función de comunicación puede optimizarse en las organizaciones. Comunicación interna, comunicación interpersonal, comunicación de crisis, comunicación y responsabilidad social corporativa o comunicación online son solo algunos de los temas abordados. Su mirada analiza las tradicionales y nuevas necesidades que afectan a la comunicación corporativa y la mejor manera de resolverlas. El libro resulta comprehensivo, actual y necesario para alumnos, investigadores y profesores, gerentes y directores de comunicación y, en general, para todos los interesados en este ámbito profesional y del saber.
Author | : Katherine Goldman |
Publisher | : Rutgers University Press |
Total Pages | : 284 |
Release | : 2002 |
Genre | : History |
ISBN | : 9780813530352 |
Citizens in Latin American cities live in constant fear, amidst some of the most dangerous conditions on earth. In that vast region, 140 thousand people die violently each year, and one out of three citizens have been directly or indirectly victimized by violence. Citizens of Fear, in part, assembles survey results of social scientists who document the pervasiveness of violence. But the numbers tell only part of the story.
Author | : Andreu Casero-Ripollés |
Publisher | : Taylor & Francis |
Total Pages | : 517 |
Release | : 2024-10-31 |
Genre | : Political Science |
ISBN | : 1040153461 |
The Routledge Handbook of Political Communication in Ibero-America addresses the relationship between communication, politics, and digital technologies in Latin American and the Iberian Peninsula, a geographical space linked by social, cultural, and linguistic aspects. In recent years, digital media have been central in the dialogue established by political parties, institutions, the media, and citizens. In this hybrid space emerged certain phenomena that are of interest, particularly in the Ibero-American landscape, including disinformation and fake news, protests on social media, the organization of social movements, the relationship between the press and the state, political participation, populism, the role played by emotions and memes, the impact of AI and platformization on politics, and topics of debate in the public sphere. This Handbook is structured into nine parts, beginning with a historical contextualization and then exploring central aspects of the discipline. It then goes on to study trends at the regional level, increasing knowledge about how political communication and digital technologies are changing multiple aspects of Ibero-American societies, where political communication plays a fundamental role – especially in electoral processes, with its consequent effects on democracy. This Handbook will be of interest to academics, students, and professionals in the fields of political science, communication, journalism, advertising, marketing, and sociology, as well as public opinion consulting. It will be of particular interest to undergraduate and postgraduate students from Latin America, Portugal, and Spain.
Author | : Emil Volek |
Publisher | : Routledge |
Total Pages | : 314 |
Release | : 2013-10-28 |
Genre | : Literary Criticism |
ISBN | : 1135815275 |
Latin America has been an important basis for theorizing the postmodern condition and has been the site of some of the most significant contributions to postmodern literature. However, discourses about postmodernity have overwhelmingly been constructed by European and American intellectuals. This book is a groundbreaking collection of essays by Latin American scholars on the theories and practices of postmodernity. It provides an important forum for Latin American intellectuals to shape the debates on postmodernity that are based, to a large degree, on their own cultural and political experiences. Gathering together new and classic essays across a wide range of disciplines and perspectives, this much-needed collection allows some of Latin America's leading cultural critics to write back to their Euro-American counterparts and join the international debate.
Author | : Daniel C. Hallin |
Publisher | : Cambridge University Press |
Total Pages | : 357 |
Release | : 2011-11-28 |
Genre | : Political Science |
ISBN | : 1139505165 |
Comparing Media Systems Beyond the Western World offers a broad exploration of the conceptual foundations for comparative analysis of media and politics globally. It takes as its point of departure the widely used framework of Hallin and Mancini's Comparing Media Systems, exploring how the concepts and methods of their analysis do and do not prove useful when applied beyond the original focus of their 'most similar systems' design and the West European and North American cases it encompassed. It is intended both to use a wider range of cases to interrogate and clarify the conceptual framework of Comparing Media Systems and to propose new models, concepts and approaches that will be useful for dealing with non-Western media systems and with processes of political transition. Comparing Media Systems Beyond the Western World covers, among other cases, Brazil, China, Israel, Lebanon, Lithuania, Poland, Russia, Saudi Arabia, South Africa and Thailand.
Author | : Instituto Colombiano para el Fomento de la Educación Superior |
Publisher | : Bogotá, D.E. : Procultura |
Total Pages | : 448 |
Release | : 1985 |
Genre | : Subject headings, Spanish |
ISBN | : 9789581100330 |
V.1. A-Mat v.2. Mat-Z, encabezamientos en inglés y sus equivalentes en español.