Comunicacion Corporativa Claves Y Escenarios
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Author | : Carmen Costa-Sánchez |
Publisher | : Editorial UOC |
Total Pages | : 211 |
Release | : 2015-07-31 |
Genre | : Business & Economics |
ISBN | : 8490646570 |
Todo comunica. Este es el axioma básico de la comunicación, también para las organizaciones. Comunicación corporativa. Claves y escenarios constituye un manual transversal y necesario, que actualiza y estudia las claves, los elementos de interés y las distintas vertientes que comprende la comunicación corporativa en el contexto actual. Los autores y autoras de este manual son grandes conocedores de cada uno de los ámbitos de especialización referidos y, por lo tanto, las voces más adecuadas para explicar cómo la función de comunicación puede optimizarse en las organizaciones. Comunicación interna, comunicación interpersonal, comunicación de crisis, comunicación y responsabilidad social corporativa o comunicación online son solo algunos de los temas abordados. Su mirada analiza las tradicionales y nuevas necesidades que afectan a la comunicación corporativa y la mejor manera de resolverlas. El libro resulta comprehensivo, actual y necesario para alumnos, investigadores y profesores, gerentes y directores de comunicación y, en general, para todos los interesados en este ámbito profesional y del saber.
Author | : Carmen Costa Sánchez |
Publisher | : |
Total Pages | : 228 |
Release | : 2014-11 |
Genre | : Social Science |
ISBN | : 9788490643662 |
Author | : Olvera-Lobo, María Dolores |
Publisher | : IGI Global |
Total Pages | : 319 |
Release | : 2021-04-23 |
Genre | : Business & Economics |
ISBN | : 179986801X |
Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.
Author | : CENTRO DE LA INVESTIGACIONES DE LA COMUNICACION CORPORATIVA ORGANIZACIONAL CICCO |
Publisher | : Universidad de La Sabana |
Total Pages | : 18 |
Release | : 2006 |
Genre | : Communication in organizations |
ISBN | : 9586484599 |
Este libro es parte de la colección e-Libro en BiblioBoard.
Author | : Verónica Rodríguez Rowe |
Publisher | : RIL Editores |
Total Pages | : 172 |
Release | : 2008 |
Genre | : Communication |
ISBN | : 9562846393 |
Author | : Manuel Palencia-Lefler |
Publisher | : Profit Editorial |
Total Pages | : 536 |
Release | : 2008-04-08 |
Genre | : Business & Economics |
ISBN | : 9788493608446 |
La recopilación de técnicas que propone este manual será de utilidad para todos los profesionales del sector y les ayudará a tener claramente identificadas y clasificadas las posibles herramientas para proponer a sus clientes, ya sean empresas, instituciones u otros organismos del entramado social. Estas técnicas de relaciones públicas se explican tanto desde sus bases conceptuales como desde los procedimientos de planificación y ejecución más adecuados en cada caso. Las 90 técnicas están distribuidas en 14 grupos. Dicha agrupación se fundamenta en unos descriptores que hacen la función de denominador común de las técnicas que componen cada grupo.
Author | : María Merino |
Publisher | : |
Total Pages | : 187 |
Release | : 2020 |
Genre | : |
ISBN | : 9788491714521 |
Author | : Francisco Campos Freire |
Publisher | : Springer |
Total Pages | : 514 |
Release | : 2016-11-21 |
Genre | : Technology & Engineering |
ISBN | : 3319460684 |
Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.
Author | : Darío Ramós Grijalva |
Publisher | : Editorial San Pablo |
Total Pages | : 136 |
Release | : 2007 |
Genre | : |
ISBN | : 9789587150346 |
Author | : Miguel R. Olivas-Luján |
Publisher | : Emerald Group Publishing Limited |
Total Pages | : 0 |
Release | : 2013-08-08 |
Genre | : Business & Economics |
ISBN | : 9781781908983 |
Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume identifies and demystifies this set of exciting new family of user-generated content technol