Community Relations and Public Relations Bibliography
Author | : United States. Department of the Army |
Publisher | : |
Total Pages | : 72 |
Release | : 1957 |
Genre | : Public relations |
ISBN | : |
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Author | : United States. Department of the Army |
Publisher | : |
Total Pages | : 72 |
Release | : 1957 |
Genre | : Public relations |
ISBN | : |
Author | : Scott M. Cutlip |
Publisher | : Madison, University of Wisconsin Press |
Total Pages | : 320 |
Release | : 1965 |
Genre | : Business & Economics |
ISBN | : |
Author | : Robert L. Heath |
Publisher | : SAGE |
Total Pages | : 561 |
Release | : 2006 |
Genre | : Business & Economics |
ISBN | : 1412926351 |
'Today's Public Relations' works to redefine the teaching of public relations by discussing it's connection to mass communication, but also linking it to it's rhetorical heritage.
Author | : Dean Kruckeberg |
Publisher | : Praeger |
Total Pages | : 0 |
Release | : 1988-05-23 |
Genre | : Business & Economics |
ISBN | : 0275929116 |
This slim volume hits hard at one major point: public relations practitoners need to abandon their dominant attitude of narrowly serving the needs of their clients and instead attempt to engender a broad-based sense of community. By approaching public relations from this broader perspective both the needs of the client and the community are served. Implicit in this theory is that a closer-knit community will retain more traditional family-based values and therefore comprise a more stable and appreciative economic unit for one's client. Canadian Journal of Communication Public relations is commonly viewed as using persuasive communications to achieve a client's vested goal. Kruckeberg and Starck challenge this oversimplified approach, asserting that public relations is a complex, multi-flow process that should--and can--affect society as a whole. In Part I, they examine critically the historical definition and practice of public relations, outlining the shortcomings of this narrow approach. Part II explores how the community itself has changed. Such issues as the shift from rural to urban life and the attempt to regain a sense of community are discussed. Part III attempts to reconcile the authors' new notion of public relations and community through an in-depth case-study. The results lead the authors to conclude that only if public relations is practiced as an active attempt to build a sense of community can it become a full partner in the communications milieu.
Author | : United States. Department of the Army |
Publisher | : |
Total Pages | : 67 |
Release | : 1957 |
Genre | : Public relations |
ISBN | : |
Author | : Roger Yarrington |
Publisher | : Longman Publishing Group |
Total Pages | : 264 |
Release | : 1983 |
Genre | : Business & Economics |
ISBN | : |
Author | : Edmund M. Burke |
Publisher | : Bloomsbury Publishing USA |
Total Pages | : 206 |
Release | : 1999-02-28 |
Genre | : Business & Economics |
ISBN | : 0313389993 |
Burke challenges the current thesis that companies should act responsibly toward communities and societies. Instead, he shows that changes in society mandate that companies must develop strategies and programs that foster a reputation of trust in local communities in order that they preserve their license to operate. Burke describes strategies and programs of action that enable companies to develop trust and thus maintain their license to operate. He also describes ways to use philanthropy and volunteer programs to achieve a competitive advantage. The public environment in which companies operate has changed significantly since the 1970s. Communities, in response to elected officials and community groups, are demanding that companies observe new norms of behavior. They expect companies to respect the environment, respond to the concerns of the community residents, and contribute to the support of community institutions. As Burke illustrates, a company's community reputation also affects the behavior of consumers and employees. Consumers prefer to buy products from companies that are involved in the community. Employees are attracted to companies that have a good community reputation. Just as successful companies need to be a supplier of choice, an employer of choice, and an investor of choice, they now have to become a neighbor of choice. They have to behave in ways that build a legacy of trust in order to be positioned positively in the community. As Burke shows, to be a neighbor of choice, a company has to pursue three strategies: build sustainable and ongoing relationships with key community individuals, groups, and organizations; institute procedures that anticipate and respond to community expectations, concerns, needs, and issues; and focus the company's community programs on ways that promote and strengthen the community's quality of life and which also support the business goals of the company. The strategies developed by Burke will be of great use to community and public affairs managers and general managers of corporations as well as CEOs and other executive officers. Students in courses on corporate strategy and general management will find the book of value, as will students in courses on non-profit management.
Author | : Bob Franklin |
Publisher | : SAGE |
Total Pages | : 274 |
Release | : 2009-03-05 |
Genre | : Business & Economics |
ISBN | : 1446200051 |
"This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also." - Robbie Smyth, Griffith College Dublin "Offers the reader a concise and very readable tour through the many facets of PR... Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you′ll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration." - Communication Director The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Public Relations: Provides a comprehensive, easy-to-use overview to the field. "Covers over 150 central concepts in PR. Paves the way for students to tackle primary texts. Grounds students in both practice and theory. Takes it further with recommended reading. Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies.
Author | : Robert L. Heath |
Publisher | : SAGE Publications |
Total Pages | : 1129 |
Release | : 2004-10-12 |
Genre | : Language Arts & Disciplines |
ISBN | : 1452265453 |
The Encyclopedia of Public Relations explores the evolution of the Public Relations field, with examples from history describing events, changing practices, and the key figures who developed and expanded the profession. This two-volume set is the first and most authoritative compilation of the subject and is a must-have for any library serving patrons in business, communication, and journalism. The encyclopedia explores key challenges facing the profession of public relations and its practitioners, such as earning the trust and respect of critics and the general public. These volumes go into great depth about such ethical policies and challenges. The Public Relations Society of America (PRSA) operates under a specific code of ethics—full details of which are included in an appendix.
Author | : Albert Walker |
Publisher | : |
Total Pages | : 188 |
Release | : 1983 |
Genre | : Public relations |
ISBN | : |