Communication, Public Discourse, and Road Safety Campaigns

Communication, Public Discourse, and Road Safety Campaigns
Author: Nurit Guttman
Publisher: Routledge
Total Pages: 310
Release: 2017-01-20
Genre:
ISBN: 9781138710238

This book discusses the use of communication campaigns to promote road safety, arguing that they need to elicit public discourse on issues pertaining to culture, equity, gender, workplace norms, environmental issues, and social solidarity. Increasingly, new media channels and formats are employed in the dissemination process, making road safety-related messages ubiquitous, and often controversial. Policy makers, educators, researchers, and the public continue to debate the utility and morality of some of the influence tactics employed in these messages, such as the use of graphic images of injury or death, stigmatization (or "blame and shame"), and the use of "black humor." Guttman argues that influencing road safety requires making changes in normative and cultural conceptions of broader issues in society, yet the typical discourse on road safety tends to focus on individual attitudes and practices. The book highlights the importance of social and behavioral theory in communication campaigns on road safety, and critiques the tendency to focus on individual cognition, affect, and risk conceptions rather than on normative, structural, and cultural factors. The volume positions the discourse on road safety as a social issue, and treats road safety behavior as a social activity that directly relates to other public issues, social values, and social policy, while discussing potential uses of social media and participatory approaches. The discussion turns to the role of road safety communication campaigns as part of a democratic process of eliciting public discourse, including how contemporary society could address broader issues of risk and safety.

Communication in Road Safety International Seminar - Warsaw, 2-3 October 1997

Communication in Road Safety International Seminar - Warsaw, 2-3 October 1997
Author: European Conference of Ministers of Transport
Publisher: OECD Publishing
Total Pages: 162
Release: 1999-06-01
Genre:
ISBN: 9264173056

This seminar, which took place on 2-3 October 1997 at the Josefow Conference Centre near Warsaw, set out to define the role and place of communication in the field of road safety, examine the different strategies of communication and identify their limits.

Communication, Public Discourse, and Road Safety Campaigns

Communication, Public Discourse, and Road Safety Campaigns
Author: Nurit Guttman
Publisher: Routledge
Total Pages: 324
Release: 2014-06-05
Genre: Language Arts & Disciplines
ISBN: 1136154655

This book discusses the use of communication campaigns to promote road safety, arguing that they need to elicit public discourse on issues pertaining to culture, equity, gender, workplace norms, environmental issues, and social solidarity. Increasingly, new media channels and formats are employed in the dissemination process, making road safety-related messages ubiquitous, and often controversial. Policy makers, educators, researchers, and the public continue to debate the utility and morality of some of the influence tactics employed in these messages, such as the use of graphic images of injury or death, stigmatization (or "blame and shame"), and the use of "black humor." Guttman argues that influencing road safety requires making changes in normative and cultural conceptions of broader issues in society, yet the typical discourse on road safety tends to focus on individual attitudes and practices. The book highlights the importance of social and behavioral theory in communication campaigns on road safety, and critiques the tendency to focus on individual cognition, affect, and risk conceptions rather than on normative, structural, and cultural factors. The volume positions the discourse on road safety as a social issue, and treats road safety behavior as a social activity that directly relates to other public issues, social values, and social policy, while discussing potential uses of social media and participatory approaches. The discussion turns to the role of road safety communication campaigns as part of a democratic process of eliciting public discourse, including how contemporary society could address broader issues of risk and safety.

V2V/V2I Communications for Improved Road Safety and Efficiency

V2V/V2I Communications for Improved Road Safety and Efficiency
Author: Ronald K Jurgen
Publisher: SAE International
Total Pages: 185
Release: 2012-08-02
Genre: Technology & Engineering
ISBN: 0768078059

Millions of automobile accidents occur worldwide each year. Some of the most serious are rear-end crashes, side crashes within intersections, and crashes that occur when cars change lanes or drift into a lane. The holy grail of traffic safety is to avoid automobile accidents altogether. To that end, major automakers, governments, and universities are working on systems that allow vehicles to communicate with one another as well as the surrounding infrastructure (V2V/V2I for short). These systems show promise for such functions as intersection assist, left-turn assist, do-not-pass warning, advance warning of a vehicle braking ahead, forward-collision warning, and blind-spot/lane-change warning. This compendium explores the challenges in developing these systems and provides the latest developments in V2V/V2I technology. It begins with a series of overview news stories and articles from SAE’s magazines on the progress in this technology. This is followed by a series of technical papers on V2V/V2I dealing with the many technical aspects of design of these systems as well as discussions of such key issues as the need for extreme reliability assurances and traffic congestion overloads on the systems. Some of most interesting discussions in the book include: • Overview of a large-scale test in Germany to address reliability. • Effectiveness of different antennas and receivers that are used in various intersections settings, such as intersections where there are tall buildings or no buildings, and where high transmission power lines are located that can cause signal interference. • Various ways to communicate between vehicles and how messages are relayed to drivers. • Dedicated short range communication protocol for vehicle safety applications, which shows promise for combining and processing large amounts of information. Editor Ronald K. Jurgen prepared this book to be of use to engineers at automakers and electronic component suppliers; software engineers; computer systems analysts and architects; academics and researchers within the electronics, computing, and automotive industries; legislators, managers and other decision-makers in the government highway sector; traffic safety professionals; and insurance and legal practitioners. Mr. Jurgen served on the editorial staff of IEEE Spectrum for 30 years and is the editor of several electronics-related handbooks and several other electronics-related compendiums published by SAE International.

Autonomous Driving

Autonomous Driving
Author: Markus Maurer
Publisher: Springer
Total Pages: 698
Release: 2016-05-21
Genre: Technology & Engineering
ISBN: 3662488477

This book takes a look at fully automated, autonomous vehicles and discusses many open questions: How can autonomous vehicles be integrated into the current transportation system with diverse users and human drivers? Where do automated vehicles fall under current legal frameworks? What risks are associated with automation and how will society respond to these risks? How will the marketplace react to automated vehicles and what changes may be necessary for companies? Experts from Germany and the United States define key societal, engineering, and mobility issues related to the automation of vehicles. They discuss the decisions programmers of automated vehicles must make to enable vehicles to perceive their environment, interact with other road users, and choose actions that may have ethical consequences. The authors further identify expectations and concerns that will form the basis for individual and societal acceptance of autonomous driving. While the safety benefits of such vehicles are tremendous, the authors demonstrate that these benefits will only be achieved if vehicles have an appropriate safety concept at the heart of their design. Realizing the potential of automated vehicles to reorganize traffic and transform mobility of people and goods requires similar care in the design of vehicles and networks. By covering all of these topics, the book aims to provide a current, comprehensive, and scientifically sound treatment of the emerging field of “autonomous driving".

Traffic Safety Culture

Traffic Safety Culture
Author: Nicholas John Ward
Publisher: Emerald Group Publishing
Total Pages: 364
Release: 2019-04-12
Genre: Transportation
ISBN: 1787146170

This book provides traffic safety researchers and practitioners with an international and multi-disciplinary compendium of theoretical and methodological concepts relevant to the research and application of Traffic Safety Culture aiming towards a vision of zero traffic fatalities.

Vehicular Networking for Road Safety

Vehicular Networking for Road Safety
Author: Feng Lyu
Publisher: Springer Nature
Total Pages: 169
Release: 2020-08-06
Genre: Computers
ISBN: 3030512290

The topics addressed in this book are crucial for both the academic community and industry, since the vehicular network has become an essential building block for intelligent transportation systems. The systematic principle of this book provides valuable guidance on the deployment and implementation of V2X-enabled road-safety applications. In addition, this book carries out structured technologies from the MAC layer to the link and network layer, which can provide a general introduction for interested readers with a comprehensive understanding of applying vehicular networks in enhancing road safety, and offers a systematized view for researchers and practitioners in the field of vehicular networks to help them optimize and improve the desired vehicular communication systems. Road safety has always been the first priority for daily commuters on the road. Vehicular networks can be an effective solution to enhance road safety, via which vehicles can exchange cooperative awareness messages rapidly, contributing to better situation awareness and maneuvering cooperation. However, with the fast-changing network topology, intermittent wireless link, and dynamic traffic density, it is challenging to achieve satisfying network performance. This book introduces the background of vehicular networks, provides a comprehensive overview of networking techniques in supporting road-safety applications, states the technical motivations per the MAC, link, and network layer, and proposes/designs vehicular networking technologies at the corresponding layer respectively to guarantee low-latency and reliable V2X communications for road-safety applications. By extending the proposed networking technologies to support all types of vehicular services, this book also outlines open issues and research directions in future 5G and beyond vehicular networks.

Global Status Report on Road Safety 2015

Global Status Report on Road Safety 2015
Author: World Health Organization
Publisher: World Health Organization
Total Pages: 338
Release: 2015-12-17
Genre: Business & Economics
ISBN: 9241565063

"The Global status report on road safety 2015, reflecting information from 180 countries, indicates that worldwide the total number of road traffic deaths has plateaued at 1.25 million per year, with the highest road traffic fatality rates in low-income countries. In the last three years, 17 countries have aligned at least one of their laws with best practice on seat-belts, drink-driving, speed, motorcycle helmets or child restraints. While there has been progress towards improving road safety legislation and in making vehicles safer, the report shows that the pace of change is too slow. Urgent action is needed to achieve the ambitious target for road safety reflected in the newly adopted 2030 Agenda for Sustainable Development: halving the global number of deaths and injuries from road traffic crashes by 2020. Made possible through funding from Bloomberg Philanthropies, this report is the third in the series, and provides a snapshot of the road safety situation globally, highlighting the gaps and the measures needed to best drive progress."--Publisher's description.