The Product Manager's Handbook

The Product Manager's Handbook
Author: Linda Gorchels
Publisher: McGraw-Hill Companies
Total Pages: 312
Release: 2000
Genre: New products
ISBN:

"This revised and updated edition fully integrates the Internet and other digital technologies into the product manager's portfolio of tools. The book includes all new information on what it takes to be a successful product manager. It explains the product manager's role in the planning process (including strategic and operational planning), how to evaluate product portfolios, how to propose and develop successful new products, and much more."--BOOK JACKET.

Commercial Product Management A Complete Guide - 2020 Edition

Commercial Product Management A Complete Guide - 2020 Edition
Author: Gerardus Blokdyk
Publisher: 5starcooks
Total Pages: 304
Release: 2019-09-10
Genre:
ISBN: 9780655919087

If you had to leave your organization for a year and the only communication you could have with employees/colleagues was a single paragraph, what would you write? What Commercial Product Management data do you gather or use now? Do you recognize Commercial Product Management achievements? What system do you use for gathering Commercial Product Management information? What new services of functionality will be implemented next with Commercial Product Management ? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Commercial Product Management investments work better. This Commercial Product Management All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Commercial Product Management Self-Assessment. Featuring 906 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Commercial Product Management improvements can be made. In using the questions you will be better able to: - diagnose Commercial Product Management projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Commercial Product Management and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Commercial Product Management Scorecard, you will develop a clear picture of which Commercial Product Management areas need attention. Your purchase includes access details to the Commercial Product Management self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Commercial Product Management Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Take Charge Product Management: Time-Tested Tips, Tactics and Tools for the New Or Improved Product Manager

Take Charge Product Management: Time-Tested Tips, Tactics and Tools for the New Or Improved Product Manager
Author: Greg Geracie
Publisher: Greg Geracie
Total Pages: 232
Release: 2010-07
Genre: Business & Economics
ISBN: 0615379273

Unlock your product management potential and achieve breakthrough performance for your products and company! If you're looking for an effective and proven approach to product management – one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error – this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful. Whether you're a new or experienced product manager, or a seasoned executive leading a team of product managers, this hands-on guide arms you with best practices to optimize your time and effectiveness and increase your value. Learn how to: • Understand what's expected of you at each stage of your company's growth • Add value to your organization by understanding your executives' expectations • Evaluate the range of product management approaches available • Gather the mission-critical information you need to succeed • Develop an effective vision for your offering • Align your organization behind your product decisions • Form cross-functional teams and synchronize with the development team • Shift from reactive to proactive product management • Document your results

The Product Manager's Desk Reference, Third Edition

The Product Manager's Desk Reference, Third Edition
Author: Steven Haines
Publisher: McGraw Hill Professional
Total Pages: 484
Release: 2021-04-13
Genre: Business & Economics
ISBN: 1260468550

The definitive guide to product management—updated for a more digital, more global, more competitive business landscape The digital age is here to stay. That means the pace of business change will only increase and competitive forces will challenge you, and your role as a product manager. This is the book that provides the only definitive body of knowledge of product management that you and your product teams can use to optimize your product’s business. The Product Manager’s Desk Reference has long been the go-to resource for product managers who seek to deliver quantifiable benefits to their company. In this fully revised edition of this bestseller, veteran product management thought leader Steven Haines lays out a repeatable process for product management organizational transformation, providing a clear roadmap you can follow to become the entrepreneurial strategic thinker who can drive your organization (and your career) into the future! Packed with important updates and revisions, The Product Manager’s Desk Reference, Third Edition provides essential advice on: Companies with portfolio of digital and traditional products Utilization of various development methods (waterfall and agile) Product design methods to deliver better user experiences Strategic thinking and business analysis Cross-functional product team collaboration Product portfolio management and product discontinuation Room for error in today’s fast-paced business environment shrinks by the minute. Packed with an array of new tools, techniques, and best practices—along with an explicit emphasis on data, analytics, and product performance—this new edition of the definitive product management resource is a timely and actionable guide to kicking your product management strategies into high gear.