Commercial Advertising
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| Author | : Thomas Russell |
| Publisher | : Routledge |
| Total Pages | : 205 |
| Release | : 2013-06-26 |
| Genre | : Business & Economics |
| ISBN | : 1136668810 |
The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded. The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age. First published in 1919.
| Author | : United States. Federal Radio Commission |
| Publisher | : |
| Total Pages | : 218 |
| Release | : 1932 |
| Genre | : Advertising |
| ISBN | : |
| Author | : E.St. E. Lewis |
| Publisher | : Рипол Классик |
| Total Pages | : 447 |
| Release | : 1908 |
| Genre | : History |
| ISBN | : 5876844578 |
| Author | : Anne M. Cronin |
| Publisher | : Springer |
| Total Pages | : 222 |
| Release | : 2010-07-28 |
| Genre | : Social Science |
| ISBN | : 0230283012 |
Providing a detailed account of contemporary outdoor advertising and its relationship with urban space, this book examines what the outdoor advertising industry tells us about the commercial production of urban space, what industry practices reveal about contemporary capitalism, and how ads and billboard structures interface with spaces of the city
| Author | : Tom von Logue Newth |
| Publisher | : CRC Press |
| Total Pages | : 177 |
| Release | : 2013-10-30 |
| Genre | : Performing Arts |
| ISBN | : 1136016961 |
The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing, and editing, the filmmakers tell the stories behind the making of some of the world’s top commercials. Each chapter includes an overview of best practice and a host of images—stills from the spots themselves and concept visuals. Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media. With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising or even feature films. • The stories behind some of the best-known TV commercials, as told by the people who made them • Top producers, designers, storyboarders, directors, editors, and visual effects creatives reveal the secrets of the television advertising industry
| Author | : Charles Anthony Wainwright |
| Publisher | : |
| Total Pages | : 332 |
| Release | : 1970 |
| Genre | : Television advertising |
| ISBN | : |
| Author | : Mara Einstein |
| Publisher | : Oxford University Press |
| Total Pages | : 257 |
| Release | : 2017-07-03 |
| Genre | : Business & Economics |
| ISBN | : 0190625910 |
3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them. Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know® helps us combat the effects of manipulative advertising and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of "Big Data.' Most importantly, it awakens us to advertising's subtle and not-so-subtle impact on our lives--both as individuals and as a global society. What ideas and information are being communicated to us--and to what end?
| Author | : Jim Aitchison |
| Publisher | : |
| Total Pages | : 406 |
| Release | : 2008 |
| Genre | : Advertising |
| ISBN | : 9789810680039 |
A step-by-step guide to creating cutting edge television commercials, exploring everything from how television communicates to how to sell concepts. Individual chapters address hot issues in advertising development, and global advertising leaders contribute their secrets to success.
| Author | : Barrie Gunter |
| Publisher | : Routledge |
| Total Pages | : 346 |
| Release | : 2004-09-22 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1135626308 |
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
| Author | : Thomas Russell |
| Publisher | : Routledge |
| Total Pages | : 314 |
| Release | : 2013-06-26 |
| Genre | : Business & Economics |
| ISBN | : 1136668748 |
The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded. The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age. First published in 1919.
