Comm Studies Application 9
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Author | : PC Tulsian & SD Tulsian |
Publisher | : Ratna Sagar |
Total Pages | : 404 |
Release | : |
Genre | : |
ISBN | : 9788170707356 |
The books have been written in accordance with the latest syllabus of Commercial Studies prescribed by the Council for the Indian School Certificate Examination. The books follow a student-friendly approach to the study of forms and functions of Commercial Organizations and their Functional Departments. The text is presented in a self-explanatory manner. Questions have been put in a logical sequence and at different levels of difficulty.
Author | : R. S Zaharna |
Publisher | : Springer |
Total Pages | : 241 |
Release | : 2010-02-19 |
Genre | : Social Science |
ISBN | : 0230277926 |
This book tackles the pressing need to expand the vision of strategic US public diplomacy. It explores the interplay of power politics, culture, identity, and communication and explains how the underlying communication and political dynamics have redefined what 'strategic communication' means in today's international arena.
Author | : Michael Boyle |
Publisher | : Routledge |
Total Pages | : 733 |
Release | : 2019-11-25 |
Genre | : Education |
ISBN | : 1000762882 |
A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including: Research in Depth—examples of methods as applied in scholarly research Reflect & React—problems and issues that promote reflection and discussion Voices from Industry—Q&As with professionals working in communication industries End-of-Unit Activities—exercises that reinforce concepts and content The text is ideally suited to both undergraduate and graduate courses in mass communication research methods. Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle.
Author | : Karen Freberg |
Publisher | : SAGE Publications |
Total Pages | : 489 |
Release | : 2021-06-30 |
Genre | : Business & Economics |
ISBN | : 1071826875 |
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.
Author | : John Fiske |
Publisher | : Psychology Press |
Total Pages | : 203 |
Release | : 1990 |
Genre | : Language Arts & Disciplines |
ISBN | : 0415046726 |
In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver'sCommunication Theoryto Saussure's structural linguistics and Peirce'sSemiotics. He examines the two main schools: seeing communication as the encoding, transmission, and decoding of messages; and viewing communication as the generation of meanings.
Author | : PC Tulsian & SD Tulsian |
Publisher | : Ratna Sagar |
Total Pages | : 336 |
Release | : |
Genre | : |
ISBN | : 9788183320276 |
The books have been written in accordance with the latest syllabus of Commercial Studies prescribed by the Council for the Indian School Certificate Examination. The books follow a student-friendly approach to the study of forms and functions of Commercial Organizations and their Functional Departments. The text is presented in a self-explanatory manner. Questions have been put in a logical sequence and at different levels of difficulty.
Author | : Vanessa Ossa |
Publisher | : Routledge |
Total Pages | : 216 |
Release | : 2020-10 |
Genre | : Political Science |
ISBN | : 9780429283727 |
"This volume investigates the perception of threat, with particular regard to the roles, functions, and agencies of various types of media. With a focus on the profound impact of the terrorist attacks on September 11, 2001 on the US-American political, social, and cultural order, the chapters reach from the early days after the attacks up to the 2016 election of Donald J. Trump. An international team of contributors analyze how the perceived threats and their subsequent representations changed during this period and what part different forms of media-media institutions, media technologies, and media formats-played within these transformations. Media theoretical perspectives are thus combined with historical approaches to examine the "re-ordering" of the nation, the state, and society proposed in an increasingly converging, multimodal, and networked media environment. This book's focus on the interrelation between Media Studies, Cultural Studies, and American Studies makes it an indispensable landmark for fields such as Historical Research, Media Theory, Narratology, and Popular Culture Studies"--
Author | : |
Publisher | : UM Libraries |
Total Pages | : 964 |
Release | : 1948 |
Genre | : Education, Higher |
ISBN | : |
Author | : Richard L. West |
Publisher | : McGraw-Hill Humanities, Social Sciences & World Languages |
Total Pages | : 0 |
Release | : 2004 |
Genre | : Communication |
ISBN | : 9780767430340 |
This work introduces communication to students who may have little background in communication theory. It aims to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic in their thinking about theory.
Author | : Colorado State University Comm Dept |
Publisher | : |
Total Pages | : |
Release | : 2021-07-13 |
Genre | : |
ISBN | : 9781524978389 |