Ethno-ornithology

Ethno-ornithology
Author: Sonia C. Tidemann
Publisher: Routledge
Total Pages: 378
Release: 2012-08-06
Genre: Nature
ISBN: 113654383X

Indigenous knowledge that embraces ornithology takes in whole social dimensions that are inter-linked with environmental ethos, conservation and management for sustainability. In contrast, western approaches have tended to reduce knowledge to elemental and material references. This book looks at the significance of indigenous knowledge of birds and their cultural significance, and how these can assist in framing research methods of western scientists working in related areas. As well as its knowledge base, this book provides practical advice for professionals in conservation and anthropology by demonstrating the relationship between mutual respect, local participation and the building of partnerships for the resolution of joint problems. It identifies techniques that can be transferred to different regions, environments and collections, as well as practices suitable for investigation, adaptation and improvement of knowledge exchange and collection in ornithology. The authors take anthropologists and biologists who have been trained in, and largely continue to practise from, a western reductionist approach, along another path - one that presents ornithological knowledge from alternative perspectives, which can enrich the more common approaches to ecological and other studies as well as plans of management for conservation.

Buyology

Buyology
Author: Martin Lindstrom
Publisher: Currency
Total Pages: 274
Release: 2010-02-02
Genre: Business & Economics
ISBN: 0385523890

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Homophones and Homographs

Homophones and Homographs
Author:
Publisher: McFarland
Total Pages: 861
Release: 2014-11-01
Genre: Literary Criticism
ISBN: 1476603936

This expanded fourth edition defines and cross-references 9,040 homophones and 2,133 homographs (up from 7,870 and 1,554 in the 3rd ed.). As the most comprehensive compilation of American homophones (words that sound alike) and homographs (look-alikes), this latest edition serves well where even the most modern spell-checkers and word processors fail--although rain, reign, and rein may be spelled correctly, the context in which these words may appropriately be used is not obvious to a computer.

Homophones and Homographs

Homophones and Homographs
Author:
Publisher:
Total Pages: 320
Release: 1993
Genre: Language Arts & Disciplines
ISBN:

Reviews of the first edition: The best roster of these phenomena--Wilson Library Bulletin; a good choice for any library--RQ. Now greatly expanded, the second edition includes over 7,000 (up from 3,500) homophones (words that sound alike) and over 1,400 (up from 600) homographs (look-alikes). Words are defined and cross referenced.

Julien Levy

Julien Levy
Author: Ingrid Schaffner
Publisher: MIT Press (MA)
Total Pages: 200
Release: 1998
Genre: Architecture
ISBN:

This book, which accompanies a retrospective exhibition on the Julien Levy Gallery in New York, includes reproductions of paintings, photographs, and film stills from museum and private collections, aswell as of art and ephemera from Levy's own collection.

Phrenology

Phrenology
Author: Orson Squire Fowler
Publisher: Chelsea House Publications
Total Pages: 201
Release: 1969
Genre: Phrenology
ISBN: 9780877541431

Joseph Cornell

Joseph Cornell
Author: Joseph Cornell
Publisher: Yale University Press
Total Pages: 391
Release: 2007
Genre: Art
ISBN: 9780300111620

The first retrospective of the work of Joseph Cornell in the past 20 years reflects a personal exploration of art and culture that represent his belief in art as an uplifting voyage into the imagination.

Addresses: 1971

Addresses: 1971
Author: California. Department of Water Resources
Publisher:
Total Pages: 596
Release: 1956
Genre: Water resources development
ISBN:

A collection of addresses and essays produced over an eighteen year period by the California Department of Water Resources.

Sketching with Watercolour Pencils

Sketching with Watercolour Pencils
Author:
Publisher: Top That! Publishing
Total Pages: 48
Release: 2002
Genre: Colored pencil drawing
ISBN: 9781842292679

Children will find everything they need to master a new art medium with these easy-to-follow art books. Each title includes a practice pad and the tools required to learn a variety of artistic techniques.