Color Psychology Profit From The Psychology Of Color Discover The Meaning And Effects Of Color
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| Author | : Richard G. Lewis |
| Publisher | : Psychoprofits |
| Total Pages | : 68 |
| Release | : 2020-09-08 |
| Genre | : Business & Economics |
| ISBN | : 9780955864063 |
Color Psychology: Profit From The Psychology of Color: Discover the Meaning and Effect of ColorsThe book "Color Psychology" explains the different psychological effects that different colors have on the human mind. Color consultants believe that the colors used in the design of any object or environment (e.g. a website) can have a significant impact on the emotions and performance of people within that environment and that people respond, even at a psychological level, to colors. Based upon fundamentals in Color Psychology, with years of research by color psychologists, the characteristics of certain colors have been identified to cause an emotional response in people. This was done by studying the response from hundreds of thousands of test subjects around the world in order to isolate how certain colors make us feel. What You'll Learn: How Color Can Improve Your Bottom Line How Color Can Affect People's Emotions Which Colors Suit Your Target Market Which Are The "Magic" Colors Which Color makes Shoppers Spend More And Much, Much More... The effect that color has on human emotions can be profound. Researchers have studied the biological perception of color, the relationships between color and emotion, and how different colors can be used to affect mood and behavior in predictable ways. Although The Psychology of Color is a relatively new area of scientific research, ancient civilizations believed in the influence of color on humans; the ancient Chinese, Egyptians, and Indians believed in chromotherapy. The Future Use of The Psychology of Color...Case Study: With world-renowned Spanish chef, Ferran Adria, he focused on the color of the crockery. Guests sat down one side of a large table were given a pink strawberry dessert on a white plate. Down the other side of the table guests ate an identical dessert from a black plate. Those eating from the white plates rated the dessert as 10% sweeter than those who ate from the black plates. Subsequent experiments have shown that introducing a square or angular plate intensifies the difference, with roundness accentuating sweetness. "Clearly contextual perception is a big opportunity." Johannes Le Coutre, a perception physiologist with Nestle. Who is This Book For? Anyone interested in the influence of color will get something from this book. However, primarily I wrote this book as a guide for all Internet Business People, Marketers and Entrepreneurs because I think it's essential that we all understand the psychological influence of color.Changing the colors on your sales page or website won't suddenly bring in millions of dollars but there is no doubt that a change of color may well result in a change of mood in the viewer; it's how you use that power that can determine your profitability. The challenge for you as an Internet Business Person, Marketers or Entrepreneur is to understand the theories of color and to use them in a profitable but professional and ethical way.People Who Read This Book: "I was blown away by the information. Great book." Jonathan Smith, WealthCrave.com "I can heartily recommend this Book. The book describes the emotional reactions that people may be expected to evince, based on considerable research by psychologists." David J. Linden, BizWebTX.com "It's fascinating to see the way that certain institutions use these colors in order to influence people." George Cuthbert, TheCopywritingRevolution.com "Know exactly what color combinations you will need to use on your site." Jeff Gibson, Mr. Affiliate. "Good read, I recommend it." Kaan Bimplis (Neurophysicist & Licensed NLP Trainer) NLPIstanbul.com NB: "Color Psychology" - color theory, color and design, and psychology of color and design.
| Author | : Faber Birren |
| Publisher | : Martino Fine Books |
| Total Pages | : 312 |
| Release | : 2013-11 |
| Genre | : Psychology |
| ISBN | : 9781614275138 |
2013 Reprint of 1950 Edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. American writer Faber Birren devoted his life to color and it's effects on human life. After writing around 25 texts on the topic, it would be safe to say his work is considered highly among color experts and psychologists around the world. Birren's work has a strong focus on linking how humans perceive colors to how it makes them react. He writes, "Good smelling colors are pink, lilac, orchid, cool green, aqua blue." Birren explores the work of several physicians, scientists and doctors, mainly the German psychoanalyst and physician Felix Deutsch, whose findings throw important light not only on medical practice with references to color but on the whole psychology of color. Birren states that if a person prefers warmer colors such as hues of red and oranges, they are likely to me more aware of their social environment. He labels these as "warm color dominant subjects." On the other hand, those preferring cooler colous such as blues and greens, are categorized generally as "cold color dominant subjects" and are recognized as finding it challenging to adapt themselves to new environments and situations." By splitting people into separate categories, based on their color preferences, Birren finds himself able to establish a greater understanding of their personalities and characteristics. One experiment Birren explores in his text, courtesy of Kurt Goldstein, involves a subject standing before a black wall with his eyes shut and arms outstretched to touch the wall in front. When the subject is influenced by a warm color such as the color red, his arms deviate away from each other, whereas when under the influence of a cooler colour such as green or blue, even though the reaction is a subtle one, the subject will move his arms closer together. I find this experiment, simple as it is, to be fascinating in highlighting the strong effects colors have on our minds and bodies. As well as distinguishing the differences in peoples' character through his use of color psychology, Birren also touches on the effects colors can have on the mentally ill. This section was the most interesting and involved a series of complex experiments such as discovering which neurological disorders were linked to which colors. Courtesy of the work by Hans Huber, it was proven that patients suffering manic tendencies preferred the color red, a symbol of blood and anger. Hysterical patients were more sensitive to green, "perhaps as an escape," the color linked to paranoid subjects was found to be brown and schizophrenics are sensitive to yellow. Birren states that persons troubled with "nervous (neurotic) and mental (psychotic) disturbances are greatly affected by color and are responsive to it." Therefore color becomes much more significant to them, and affects them in a completely different way than those without such neurological disturbances. Chapter 12 "Neurotics and Psychotics" is the most compelling in the text as it relates to my dissertation topic. After struggling to find texts specific to my research subject, this text and its contents came as a welcomed discovery and I will be referring to Birren's work throughout my further research.
| Author | : Karen Haller |
| Publisher | : Penguin UK |
| Total Pages | : 272 |
| Release | : 2019-08-29 |
| Genre | : Psychology |
| ISBN | : 024135286X |
A SUNDAY TIMES DESIGN BOOK OF THE YEAR _________________________________________ The definitive guide for harnessing the power of colour to improve your happiness, wellbeing and confidence Wouldn't you like to boost your confidence simply by slipping on 'that' yellow jumper? Or when you get home after a stressful day, be instantly soothed by the restful green of your walls? The colours all around us hold an emotional energy. Applied Colour Psychology specialist, Karen Haller, explains the inherent power of colour; for example, looking closely at the colours we love or those we dislike can bring up deeply buried memories and with them powerful feelings. A revolutionary guide to boosting your wellbeing, The Little Book of Colour puts you firmly in the driver's seat and on the road to changing the colours in your world to revamp your mood and motivation. Illuminating the science, psychology and emotional significance of colour, with key assessments for finding your own true colour compatibility, this book will help you to rediscover meaning in everything you do through the joy of colour. Get ready to join the colour revolution, and change your life for the better.
| Author | : Andrew J. Elliot |
| Publisher | : Cambridge University Press |
| Total Pages | : 1737 |
| Release | : 2015-12-17 |
| Genre | : Psychology |
| ISBN | : 1316395332 |
We perceive color everywhere and on everything that we encounter in daily life. Color science has progressed to the point where a great deal is known about the mechanics, evolution, and development of color vision, but less is known about the relation between color vision and psychology. However, color psychology is now a burgeoning, exciting area and this Handbook provides comprehensive coverage of emerging theory and research. Top scholars in the field provide rigorous overviews of work on color categorization, color symbolism and association, color preference, reciprocal relations between color perception and psychological functioning, and variations and deficiencies in color perception. The Handbook of Color Psychology seeks to facilitate cross-fertilization among researchers, both within and across disciplines and areas of research, and is an essential resource for anyone interested in color psychology in both theoretical and applied areas of study.
| Author | : Taylor Hartman |
| Publisher | : Simon and Schuster |
| Total Pages | : 292 |
| Release | : 2007-04-03 |
| Genre | : Psychology |
| ISBN | : 1416558721 |
DISCOVER YOUR TRUE COLOR(S) WITH THE COLOR CODE -- AND UNLOCK YOUR POTENTIAL FOR SUCCESS AT WORK AND AT HOME Go ahead, take the test, and find out what makes you (and others) tick. By answering the 45-question personality profile, you will no doubt gain insight and illumination that will start you out on a thrilling journey of self-discovery while you: * Identify your primary color * Read others easily and accurately * Discover what your primary motivators are * Identify and develop your natural strengths and transform your weaknesses * Improve your relationships with yourself and others * Enhance your business performance The Color Code will, quite simply, change your life. It is guaranteed to make a difference in every relationship you have, starting with the relationship you have with yourself.
| Author | : June McLeod |
| Publisher | : John Hunt Publishing |
| Total Pages | : 278 |
| Release | : 2016-12-09 |
| Genre | : Business & Economics |
| ISBN | : 1785353055 |
Colour Psychology Today reveals new colour psychology information that comes from the author's pioneering research and studies on colour. The book discloses unique knowledge on how colour psychology impacts on the business world and the individual, borne out of the author's extensive work as a colour consultant and trainer that spans more than thirty years. Colour Psychology Today is unlike any other colour psychology book available. It is a 'must have' for colour enthusiasts, branding experts, marketeers, advertising execs, graphic designers, and anyone who would like to expand and develop the application of colour in their field of work.
| Author | : Linda Holtzschue |
| Publisher | : John Wiley & Sons |
| Total Pages | : 274 |
| Release | : 2017-01-30 |
| Genre | : Design |
| ISBN | : 1118920783 |
THE PERCEPTION, UNDERSTANDING, AND USES OF COLOR—EXPANDED AND REFRESHED Understanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instruction. The knowledge contained in this book sets you apart from other designers by enabling you to: Contribute more effectively to discussions on color harmony, complete with a vocabulary that enables in-depth understanding of hue, value, and saturation Apply the most-up-to-date information on digital color to your projects Address issues involved when colors must be translated from one medium to another Troubleshoot and overcome today's most common challenges of working with color Full-color images showcase real design examples and a companion website features a digital workbook for reinforcing color concepts. From theory and practical implementation to the business and marketing aspects, Understanding Color helps you gain a deep and discriminating awareness of color.
| Author | : Margaret Portillo |
| Publisher | : John Wiley & Sons |
| Total Pages | : 227 |
| Release | : 2010-09-09 |
| Genre | : Architecture |
| ISBN | : 1118004876 |
Evidence-based approach to color planning lets you discover the impact of color on people and space. You'll learn to systematically develop innovative, holistic color solutions in interior design with this book's evidence-based approach to color planning. The author sets forth a color planning framework that integrates multiple criteria, enabling you to fully consider the complex role that color plays in interior design. Color Planning for Interiors is based on the findings from a national study that the author conducted, which identified five categories of color criteria: Color as Composition Color Preferences Color as Communication Color Pragmatics Color for Engagement The author interviewed noted designers and colorists about the projects that best represented their approach to color. As a result, you'll discover how leaders in the field examine color from compositional, symbolic, behavioral, preferential, and pragmatic perspectives in order to arrive at a carefully considered solution. Moreover, you'll see how designers and architects apply this knowledge to a broad range of interior spaces, including workplaces, restaurants, retail settings, healthcare facilities, and private residences. Complementing theory and research, real-life examples are presented from interior design projects that consider color in relation to light, materiality, and interior architecture. In addition, full-color diagrams, photographs, and design renderings illustrate concepts throughout the book to help you understand how to select and work with color. From the fundamental principles of color theory to innovative applications, all aspects of designing interiors with color are examined, making this book ideal for all professionals and students in interior design who want to develop the full potential of their color palettes.
| Author | : Kathy Russell |
| Publisher | : Anchor |
| Total Pages | : 209 |
| Release | : 1993 |
| Genre | : African Americans |
| ISBN | : 0385471610 |
Presents a powerful argument backed by historical fact and anecdotal evidence, that color prejudice remains a devastating divide within black America.
| Author | : Richard Lewis |
| Publisher | : |
| Total Pages | : 195 |
| Release | : 2021-01-02 |
| Genre | : |
| ISBN | : |
Persuasive Techniques: The 21 Laws of Persuasion The book "Persuasive Techniques" explains all the 21 Laws of Persuasion and how they can be applied to everyday life, especially in business. Written in plain English, with a conversational tone that anyone can understand, Persuasive Techniques builds on the work of social psychologists such as Robert B. Cialdini and covers each and every law of persuasion. The book details almost 60 Theories of Persuasion, such as: "The Behavior Model", "The Halo Effect", "The Social Proof Principle", "The Cognitive Dissonance Theory", "The Ziegarnik Effect" etc. It also explains the work of Research Psychologists like: Sigmund Freud, Leon Festinger, Robert B. Cialdini, B. F. Skinner, Albert Bandura etc. Who Will Benefit From Reading "Persuasive Techniques"? Anyone interested in Influence, the Psychology of Persuasion, Subliminal Persuasion or Persuasive Techniques in general will learn a great deal. All the 21 Laws of Persuasion are covered as are all the most relevant persuasion theories and social psychology theorists. However, the book has a STRONG BUSINESS BIAS and will definitely help business people, internet marketers and entrepreneurs. "Persuasive Techniques" includes case studies, how each law can be applied and real-life examples of how these theories can benefit anyone and any business when applied properly. What Will You Discover From Reading "Persuasive Techniques"? Master the Power of Persuasion Discover How Subliminal Messages and Subliminal Persuasion works Learn Persuasive Techniques and Persuasive writing Techniques Persuasion, The Art of Persuasion, Persuasion Techniques, Persuasiveness and Methods of Persuasion Social Influence, Influencing, Influence Science and Practice How to Use Mind Control Techniques Persuasive Speaking and Tools of Persuasion Influence, Human Behavior, Mind Control and social Psychology Stop Being a Gullible Consumer And Much, Much More... People Who Read This Book: "I learned a lot from reading it! This is the most comprehensive, and accessible, book on marketing-related psychological theories I've ever seen."Moe Muise, KeywordsBlogger.com"You Can Understand Exactly How to Begin Applying These 21 Laws of Persuasion to Your Business Right Away!"Tim Nesbitt, TheAffiliateMarketingGuide.net"Richard's smashed it with this one - imagine a comprehensive book on the powers of persuasion with only the most essential details and tidbits in - no fluff, no random tangents... just value."Ben Palmer-Wilson, BenPalmerWilson.com"This is one book you don't want to miss out on! I'm adding my copy to my library of favorite marketing books right alongside of Robert B. Cialdini's books "Influence" and "YES - 50 Scientifically Proven Ways to Be Persuasive". Cialdini's books are great but this book was written specifically help Internet Marketers." Steve Shulenski, StartaPhotographyBusinessToday.com"Richard gets it absolutely right. Richard explains and demonstrates how important psychology and really understanding what makes your potential target customers tick is in online marketing. I will read it again until I am confident that I've attained the level of psychological mastery that the author has obviously achieved." Steve Cowan, SteveCowan.com"This book taps into some advanced concepts, while still presenting the 'basic' info - so you don't need a degree in psychological theories to help you navigate the book (although I did get flashbacks of my last years in college...). The part that most marketers will enjoy is the "application" area in each Law of Persuasion chapter. This is the area that tells you how to use each specific law to help you sell and position your product." Danielle Lynn, DanielleLynn.com
