This book is the gold standard that others will be compared to – it’s the mark of a champion. Dive in and enjoy the read.’ Leon Taylor, British Olympic silver medallist in diving, author and professional speaker Brad Parkes has been involved with membership organisations at the highest levels for a number of years, and has developed a number of tried and tested strategies and approaches which, when applied, will help any membership organisation to flourish. In this book you will find a wealth of knowledge and expertise presented in a lively and attractive way, using a threefold approach: · The story of a young man, Billy, just starting out on his career, Billy’s boss and mentor Alex and a café called Archie’s. · Case studies and real-life examples. · Suggestions, hints and tips to apply in order to run a membership organisation successfully. In today’s increasingly fragmented society, it is crucial that membership organisations of all sorts and sizes survive and thrive. 'I would classify this book as a great read, and recommend it to anyone with an interest in leadership in any organisation.’ Richard Hill Player – Bath RFC, England and British Lions Coach – Bath RFC, Worcester Warriors and Rouen