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| Author | : Frank Withey |
| Publisher | : Routledge |
| Total Pages | : 378 |
| Release | : 2013-05-13 |
| Genre | : Business & Economics |
| ISBN | : 1136005935 |
Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts
| Author | : Mike Hyde |
| Publisher | : Routledge |
| Total Pages | : 242 |
| Release | : 2012-10-02 |
| Genre | : Business & Economics |
| ISBN | : 1136005773 |
Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts
| Author | : Mike Oldroyd |
| Publisher | : Routledge |
| Total Pages | : 416 |
| Release | : 2012-10-02 |
| Genre | : Business & Economics |
| ISBN | : 1136005617 |
Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts
| Author | : Helen Meek |
| Publisher | : Routledge |
| Total Pages | : 303 |
| Release | : 2012-10-02 |
| Genre | : Business & Economics |
| ISBN | : 1136009930 |
Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts
| Author | : Karen Beamish |
| Publisher | : Routledge |
| Total Pages | : 374 |
| Release | : 2012-10-02 |
| Genre | : Business & Economics |
| ISBN | : 1136010017 |
Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts
| Author | : Graham Hughes |
| Publisher | : Routledge |
| Total Pages | : 228 |
| Release | : 2003 |
| Genre | : Business & Economics |
| ISBN | : 0750659599 |
Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts * Co-written by the CIM Senior Examiner for the Integrated Marketing Communications module and the Senior Examiner for the Marketing Communications module to guide you through the 2003-2004 syllabus * Free online revision and course support from www.marketingonline.co.uk. * Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.
| Author | : Ashok Ranchhod |
| Publisher | : Routledge |
| Total Pages | : 262 |
| Release | : 2007-07-11 |
| Genre | : Business & Economics |
| ISBN | : 1136421661 |
Elsevier/Butterworth-Heinemann’s 2004-2005 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the Coursebook * Receive regular tutorials on key topics from Marketing Knowledge * Search the Coursebook online for easy access to definitions and key concepts * Access the glossary for a comprehensive list of marketing terms and their meanings
| Author | : Michael Oldroyd |
| Publisher | : Routledge |
| Total Pages | : 416 |
| Release | : 2003 |
| Genre | : Business & Economics |
| ISBN | : 0750659580 |
Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts * Written by the CIM Examiner for the Marketing Environment module to guide you through the 2003-2004 syllabus. * Free online revision and course support from www.marketingonline.co.uk. * Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.
| Author | : Mike Oldroyd |
| Publisher | : Routledge |
| Total Pages | : 361 |
| Release | : 2006-06 |
| Genre | : Business & Economics |
| ISBN | : 0750680067 |
Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.
| Author | : Tony Curtis |
| Publisher | : Routledge |
| Total Pages | : 415 |
| Release | : 2012-05-23 |
| Genre | : Business & Economics |
| ISBN | : 1136420207 |
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
