Christmas Advertising Marketing And Display 2
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Author | : Martin M. Pegler |
Publisher | : Hearst Books |
Total Pages | : 176 |
Release | : 2001-12 |
Genre | : Advertising |
ISBN | : 9780066214085 |
The first half of this book is devoted to full-color photographs of Christmas window displays created by leading retailers accompanied by editorial by Martin M. Pegler. The second half features the successful and innovative advertising and marketing efforts of retailers, shopping centers and manufacturers for the all-important holiday selling season. The best catalogs, directmail pieces and magazine and newspaper ads from the past few years are reproduced in a visually comprehensive format. Included are editorials by the editors of Retail Ad World incorporating interviews of the personnel responsible for the creative.
Author | : Martin M. Pegler |
Publisher | : Visual Reference Publications |
Total Pages | : 0 |
Release | : 2001 |
Genre | : Advertising |
ISBN | : 9781584710622 |
"This book is divided into two sections. The first section gives you the best-kept "secrets" when it comes to wondrous window displays and interiors. Martin M. Pegler, the renowned authority in the field of visual display, takes you on an exclusive tour of the world's best window displays. In beautiful, full-color pages, you'll see more then 200 photos and read what luxury stores such as Bergdorf Goodman, Neiman Marcus, Escada, Loewe, and many more are doing to make Christmas a successful selling season." "The second section gives you the inside look at how retail stores and shopping centers around the world have prepared for the holidays. Go behind the scenes with the editors of Retail Ad World and learn how top retailers are enhancing their image and attracting customers to shop with them all through the holiday season. You'll read about The Disney Store, FAO Schwartz, Gucci, Kenneth Cole, Henri Bendel, Barney's New York, Banana Republic and many others, and learn how the majors gear up for the holidays. Plus, you'll visit and read about how the most fashionable shopping center like The Gardens, Plaza Las Americas and The Plaza & The Court at King of Prussia get customers in the mood for holiday spending."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Author | : |
Publisher | : |
Total Pages | : 1552 |
Release | : 1929 |
Genre | : Journalism |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 76 |
Release | : 1967-11-25 |
Genre | : |
ISBN | : |
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Author | : United States. Congress. House |
Publisher | : |
Total Pages | : 1316 |
Release | : 1935 |
Genre | : |
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Total Pages | : 44 |
Release | : 1964-12-12 |
Genre | : |
ISBN | : |
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Author | : |
Publisher | : |
Total Pages | : 1242 |
Release | : 1922 |
Genre | : |
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Author | : |
Publisher | : |
Total Pages | : 152 |
Release | : 1986-12-27 |
Genre | : |
ISBN | : |
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Author | : |
Publisher | : |
Total Pages | : 910 |
Release | : 1921 |
Genre | : Electric industries |
ISBN | : |
Includes annually, 1961- Home goods data book.
Author | : Thomas Alexander Bird |
Publisher | : |
Total Pages | : 298 |
Release | : 1906 |
Genre | : Advertising |
ISBN | : |