Choosing Color For Logos And Packaging
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| Author | : John T. Drew |
| Publisher | : Rotovision |
| Total Pages | : 226 |
| Release | : 2010-02 |
| Genre | : Art |
| ISBN | : 2888930951 |
"Choosing Color for Logos and Packaging" is not only a wonderful resource for ideas and inspiration, but also a handy manual that shows designers how to best communicate with color. Color is a powerful and extremely important decision in any design because it impacts legibility, promotes an emotional response, and greatly influences the overall aesthetic of a piece. Because of this, color plays a major role in determining the success of a design, so getting it right is imperative. Each design featured includes details on its color scheme and associative color response, along with elements such as typography, overall style, and key features that set the piece apart. The result is an invaluable guide, which offers readers a comprehensive overview in a concise, quick-hit format that can be digested quickly.
| Author | : Sean Adams |
| Publisher | : Abrams |
| Total Pages | : 262 |
| Release | : 2017-04-11 |
| Genre | : Design |
| ISBN | : 1683350022 |
A guide to the cultural, historical, and social meanings of twenty-seven colors, plus examples of successful usage of each as well as options for palette variations. The Designer’s Dictionary of Color provides an in-depth look at twenty-seven colors key to art and graphic design. Organized by spectrum, in color-by-color sections for easy navigation, this book documents each hue with charts showing color range and palette variations. Chapters detail each color’s creative history and cultural associations, with examples of color use that extend from the artistic to the utilitarian—whether the turquoise on a Reid Miles album cover or the avocado paint job on a 1970s Dodge station wagon. A practical and inspirational resource for designers and students alike, The Designer’s Dictionary of Color opens up the world of color for all those who seek to harness its incredible power.
| Author | : Marianne R. Klimchuk |
| Publisher | : John Wiley & Sons |
| Total Pages | : 256 |
| Release | : 2013-01-14 |
| Genre | : Design |
| ISBN | : 111802706X |
The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
| Author | : John T. Drew |
| Publisher | : Simon and Schuster |
| Total Pages | : 521 |
| Release | : 2012-05-15 |
| Genre | : Art |
| ISBN | : 1621535835 |
Whether they are working in print, interactive, environmental, or web-based design, designers will learn how to apply color theory to their work in order to communicate and entertain. Graphic design professors John Drew and Sarah Meyer explain all of the technical issues that are relevant to communicating with color in 2-D and 3-D environments and in still and moving images. This invaluable guide arms designers with all the in-depth technical information that they need about color theory, color systems, mixing, removal, pigments, inks, papers, and printing. Graphic design students and educators will also appreciate Drew and Meyer’s considerations of how human beings perceive and react to color in every aspect of their daily lives. Featuring over 200 dynamic samples of graphic design and color usage from around the world, this guide is an unrivaled resource and an excellent choice for course adoptions.
| Author | : Darius A Monsef |
| Publisher | : Simon and Schuster |
| Total Pages | : 256 |
| Release | : 2011-07-12 |
| Genre | : Art |
| ISBN | : 1600619452 |
"Color Inspirations contains some of the very best color palettes from the popular website COLOURlovers.com, organized by color family in a logical, easy-to-use format. In this complete reference, you'll discover 3,286 fresh, inspiring color palettes--ready to be applied to your latest design or project and complete with accurate CMYK, RGB and HEX values. In fact, you can use the included CD to import any color palette into your design software immediately. This comprehensive book also includes a brief primer on color theory and an inspiration section that will help you discover new color combinations in the world around you. It contains everything you need to find the best color palettes for your project in a snap."--Publisher description.
| Author | : DesignerBooks |
| Publisher | : Designer Books |
| Total Pages | : 0 |
| Release | : 2017 |
| Genre | : Color |
| ISBN | : 9789887770503 |
With the accelerated pace of life, people often first notice the packages when they see food, and the color of the packaging affects the psychology of consumers. DELICIOUS COLOUR- FOOD PACKAGING DESIGN selects a variety of design works from around the world, showing you a lot of packaging design in showy color. According to the characteristics of different foods, the designers have designed various color and exquisite packaging works, so that you can first visually taste them. The 320-page book is rich and comprehensive in content, including biscuits, candy, beverages, tea, drinks, fast food, etc., covering many aspects of food packaging design, providing you with a unique food packaging design feast.
| Author | : Nvisioned LLC |
| Publisher | : Nvisioned Business |
| Total Pages | : 26 |
| Release | : 2024-04-22 |
| Genre | : Business & Economics |
| ISBN | : |
Nvisioned's "How to Create a Brand Guide" goes beyond being just a book; it provides valuable insights to enrich your comprehension of brand development. Within this book, you will discover 10 crucial steps to initiate the process of establishing a thriving brand. Creating a brand goes beyond just designing a logo or selecting a color scheme. It involves forming a distinct identity that connects with your target audience and sets you apart from competitors. Here is a detailed guide to assist you in crafting a brand: Define Your Purpose and Values: Start by outlining why your brand exists and the values it upholds. Identify the problem your brand addresses and your core beliefs. Your purpose and values will serve as the cornerstone of your brand identity. Know Your Audience: Understand the demographics, interests, and challenges of your target audience. Tailor your brand message and visuals to resonate with them effectively. Research Your Competitors: Study your competitors to determine your unique selling points. Analyze their branding strategies, messaging, and visual elements. Find ways to differentiate yourself in the market. Develop Your Brand Identity: Establish your brand name, logo, color palette, typography, and imagery. Ensure that your brand identity reflects your purpose, values, and target audience. Consider involving a professional designer to create standout visual elements. Craft Your Brand Voice: Define the tone and personality of your brand's communication. Align your brand voice with your identity and connect with your audience.
| Author | : Josef Albers |
| Publisher | : Yale University Press |
| Total Pages | : 210 |
| Release | : 2013-06-28 |
| Genre | : Art |
| ISBN | : 0300179359 |
An experimental approach to the study and teaching of color is comprised of exercises in seeing color action and feeling color relatedness before arriving at color theory.
| Author | : James Mousner |
| Publisher | : Rockport Publishers |
| Total Pages | : 264 |
| Release | : 2008-07-01 |
| Genre | : Design |
| ISBN | : 9781616738747 |
Includes CD-ROM companion Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for packages in retail environment competing with thousands of other products, it is especially important to hit the right color note. Unfortunately, for most people choosing colors is not an easy process, but with a little bit of science and some color advice, anyone can make a strong choice. This book will take the 23 adjectives from The Complete Color Harmony and show 10 different packages in a variety of categories in 3 color combinations each for every adjective. The result is 1,035 color/layout variations illustrating how colors are used to great effect in design.
| Author | : Steve Caplin |
| Publisher | : Taylor & Francis |
| Total Pages | : 258 |
| Release | : 2012-11-12 |
| Genre | : Design |
| ISBN | : 1136110933 |
Fancy designing your own classic and contemporary movie posters, books and magazine covers? Feel like turning your photographs into works by Turner, Matisse and Magritte? Want to create illustrations in the styles of The Simpsons, steampunk and Victorian engravings? Then you need Art and Design in Photoshop. In this unique book, acclaimed master of photomontage and visual trickery Steve Caplin shows you how to stretch your creative boundaries. Taking the same tried-and-tested practical approach as his best selling How to Cheat in Photoshop titles, Steve's step-by-step instructions recreate a dazzling and diverse array of fabulous design effects. You'll learn how to design everything from wine labels to sushi cartons, from certificates to iPod advertising, from textbooks to pulp fiction. Written by a working pro, the clear guidelines pinpoint exactly what you need to know: how to get slick-looking results with minimum fuss, with a 16-page Photoshop Reference chapter that provides an at-a-glance guide to Photoshop tools and techniques for less experienced users. Steve explains both typography and the design process in a clear, informative and entertaining way. All the images, textures and fonts used in the book are supplied on the downloadable resources. Imaginative, inspirational and fun to use, this book is a must-have for every creative Photoshop user, both amateur and professional.
