Chocolate Fortunes Chapter 3 Cadbury One Billion Consumers
Download Chocolate Fortunes Chapter 3 Cadbury One Billion Consumers full books in PDF, epub, and Kindle. Read online free Chocolate Fortunes Chapter 3 Cadbury One Billion Consumers ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Chocolate Fortunes
Author | : Lawrence L. Allen |
Publisher | : AMACOM/American Management Association |
Total Pages | : 258 |
Release | : 2010 |
Genre | : Business & Economics |
ISBN | : 081441432X |
Could there be a more intriguing East-meets-West story than one about the introduction of chocolate-that very symbol of Western indulgence-to legendarily austere China?
Chocolate Fortunes
Author | : Lawrence L Allen |
Publisher | : |
Total Pages | : 262 |
Release | : 2009-10 |
Genre | : |
ISBN | : 9780578548968 |
Is it possible that until a few decades ago a billion people had never even tasted...chocolate? This book is the story of East meeting West through the introduction into China-once a xenophobic land of austerity and deprivation-of an icon of the Western world's decadence and self-indulgence: CHOCOLATE! Success or failure hinged on combinations of savvy and circumstance, of perseverance and flexibility, and of textbook business excellence and sheer luck! It is the inside story of the five global titans of chocolate-Hershey, Mars, Cadbury, Ferrero and Nestlé-that battled to capture a once-in-a-lifetime opportunity to establish their brands with one-fifth of the world's population. "A scintillating glimpse inside one of the most hard-fought cross-cultural indulgence battles since the Opium War."--Global Times
Salt Sugar Fat
Author | : Michael Moss |
Publisher | : Signal |
Total Pages | : 461 |
Release | : 2013-02-26 |
Genre | : Business & Economics |
ISBN | : 0771057091 |
From a Pulitzer Prize-winning investigative reporter at The New York Times comes the troubling story of the rise of the processed food industry -- and how it used salt, sugar, and fat to addict us. Salt Sugar Fat is a journey into the highly secretive world of the processed food giants, and the story of how they have deployed these three essential ingredients, over the past five decades, to dominate the North American diet. This is an eye-opening book that demonstrates how the makers of these foods have chosen, time and again, to double down on their efforts to increase consumption and profits, gambling that consumers and regulators would never figure them out. With meticulous original reporting, access to confidential files and memos, and numerous sources from deep inside the industry, it shows how these companies have pushed ahead, despite their own misgivings (never aired publicly). Salt Sugar Fat is the story of how we got here, and it will hold the food giants accountable for the social costs that keep climbing even as some of the industry's own say, "Enough already."
Chains of Fortune
Author | : Marilyn Carr |
Publisher | : Commonwealth Secretariat |
Total Pages | : 236 |
Release | : 2004 |
Genre | : Business & Economics |
ISBN | : 9780850927986 |
Extrait de la couverture "Much has been written about the negative impact of globalisation on the world's poor, and especially on women. But globalisation also opens up new economic opportunities if poor women producers and workers are enabled to take advantage of them. The need for assistance differs between independent producers on the one hand and wage workers in export industries on the other. In ther former case, the need mainly is for increased access to global markets. In the latter case, the need mainly is for better organizing so as to bargain for better wages and working conditions. This edited volume brings together six case studies. Three link local producers with global markets (...). Three focus on improving the working conditions of the hundreds of thousands of wage workers in global value chains."
Managed by the Markets
Author | : Gerald F. Davis |
Publisher | : OUP Oxford |
Total Pages | : 328 |
Release | : 2009-03-26 |
Genre | : Business & Economics |
ISBN | : 0191607584 |
The current economic crisis reveals just how central finance has become to American life. Problems with obscure securities created on Wall Street radiated outward to threaten the retirement security of pensioners in Florida and Arizona, the homes and college savings of families in Detroit and Southern California, and ultimately the global economy itself. The American government took on vast new debt to bail out the financial system, while the government-owned investment funds of Kuwait, Abu Dhabi, Malaysia, and China bought up much of what was left of Wall Street. How did we get into this mess, and what does it all mean? Managed by the Markets explains how finance replaced manufacturing at the center of the American economy and how its influence has seeped into daily life. From corporations operated to create shareholder value, to banks that became portals to financial markets, to governments seeking to regulate or profit from footloose capital, to households with savings, pensions, and mortgages that rise and fall with the market, life in post-industrial America is tied to finance to an unprecedented degree. Managed by the Markets provides a guide to how we got here and unpacks the consequences of linking the well-being of society too closely to financial markets.
Behind the Brands
Author | : Beth Hoffman |
Publisher | : Oxfam |
Total Pages | : 52 |
Release | : 2013 |
Genre | : Agriculture |
ISBN | : 1780772513 |
Yes, Africa Can
Author | : Punam Chuhan-Pole |
Publisher | : World Bank Publications |
Total Pages | : 497 |
Release | : 2011-06-24 |
Genre | : Business & Economics |
ISBN | : 0821387456 |
Takes an in-depth look at twenty-six economic and social development successes in Sub-Saharan African countries, and addresses how these countries have overcome major developmental challenges.
Fair Trade Without the Froth
Author | : Sushil Mohan |
Publisher | : |
Total Pages | : 0 |
Release | : 2010 |
Genre | : Anti-globalization movement |
ISBN | : 9780255366458 |
The Theory of Fair Trade; Is Fair Trade Free Market?; Benefits & Detriments of Fair Trade; Alternatives to Fair Trade; Fair Trade as a Long-Term Development; Conclusion.
The Meaningful Brand
Author | : N. Hollis |
Publisher | : Springer |
Total Pages | : 226 |
Release | : 2016-04-30 |
Genre | : Medical |
ISBN | : 1137365595 |
Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.