Chips Ahoy

Chips Ahoy
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Presents the home page of Chips Ahoy!, a chocolate chip cookie product by Nabisco Inc., with corporate headquarters in Parsippany, New Jersey. Includes information about the different varieties of Chips Ahoy! cookies and other trivia. Provides access to a free Chips Ahoy! screen saver and a Chips Ahoy! TV Puzzle game. Contains an online game that involves the Chipulator, a calculating machine designed to count the chips in a bag of Chips Ahoy! cookies. Offers information about a Chips Ahoy! contest. Includes lesson plans for teachers.

Private Label Strategy

Private Label Strategy
Author: Nirmalya Kumar
Publisher: Harvard Business Press
Total Pages: 292
Release: 2007
Genre: Business & Economics
ISBN: 9781422101674

The growth in private labels has huge implications for managers on both sides.

Encyclopedia of Junk Food and Fast Food

Encyclopedia of Junk Food and Fast Food
Author: Andrew F. Smith
Publisher: Bloomsbury Publishing USA
Total Pages: 364
Release: 2006-08-30
Genre: Social Science
ISBN: 0313086680

Eating junk food and fast food is a great all-American passion. American kids and grownups love their candy bars, Big Macs and supersized fries, Doritos, Twinkies, and Good Humor ice cream bars. The disastrous health effects from the enormous appetite for these processed fat- and sugar-loaded foods are well publicized now. This was particularly dramatically evidenced by Super Size Me (2004), filmmaker Morgan Spurlock's 30-day all-McDonald's diet in which his liver suffered the same poisoning as if he had been on an extended alcohol binge. Through increased globalization, American popular food culture is being increasingly emulated elsewhere in the world, such as China, with the potential for similar disastrous consequences. This A-to-Z reference is the first to focus on the junk food and fast food phenomena from a multitude of angles in addition to health and diet concerns. More than 250 essay entries objectively explore the scope of the topics to illuminate the American way through products, corporations and entrepreneurs, social history, popular culture, organizations, issues, politics, commercialism and consumerism, and much more. Interest in these topics is high. This informative and fascinating work, with entries on current controversies such as mad cow disease and factory farming, the food pyramid, movie tie-ins, and marketing to children, will be highly useful for reports, research, and browsing. It takes readers behind the scenes, examining the significance of such things as uniforms, training, packaging, and franchising. Readers of every age will also enjoy the nostalgia factor, learning about the background of iconic drive-ins, the story behind the mascots, facts about their favorite candy bar, and collectables. Each entry ends with suggested reading. Besides an introduction, a timeline, glossary, bibliography, resource guide, and photos enhance the text. Sample entries: A&W Root Beer; Advertising; Automobiles; Ben & Jerry's; Burger King; Carhops; Center for Science in the Public Interest; Christmas; Cola Wars; Employment; Fair Food; Fast Food Nation; Hershey, Milton; Hollywood; Injury; Krispy Kreme; Lobbying; Nabisco; Obesity; PepsiCo; Salt; Soda Fountain; Teen Hangouts; Vegetarianism; White Castle; Yum! Brands, Inc.

Boys' Life

Boys' Life
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Total Pages: 60
Release: 1999-07
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Boys' Life is the official youth magazine for the Boy Scouts of America. Published since 1911, it contains a proven mix of news, nature, sports, history, fiction, science, comics, and Scouting.

Fast Food and Junk Food [2 volumes]

Fast Food and Junk Food [2 volumes]
Author: Andrew F. Smith
Publisher: Bloomsbury Publishing USA
Total Pages: 906
Release: 2011-12-02
Genre: Reference
ISBN: 031339394X

This fascinating and revealing work examines the incredible power of junk food and fast food—how nostalgic we are about them, the influence of the companies that manufacture or sell them, and their alarming effect on our country's state of health. In the last half century, junk food and fast food have come to play an extremely important role in American economic, historical, cultural, and social life. Today, they have a major influence on what Americans eat—and how healthy we are (or aren't). Fast Food and Junk Food: An Encyclopedia of What We Love to Eat tells the intriguing, fun, and incredible stories behind the successes of these commercial food products and documents the numerous health-related, environmental, cultural, and politico-economic issues associated with them. With more than 700 alphabetically arranged entries, this two-volume encyclopedia contains enough listings to allow readers to research a wide range of fascinating topics. The author treats the massive amount of subject material within this reference title in a fair and balanced manner. A secondary focus of this encyclopedia is to chart the spread of some American fast food chains and commercially produced junk foods internationally.

The Brand Glossary

The Brand Glossary
Author: Interbrand
Publisher: Springer
Total Pages: 142
Release: 2006-09-19
Genre: Business & Economics
ISBN: 0230626408

Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.

Advertising, Promotion, and New Media

Advertising, Promotion, and New Media
Author: Marla R. Stafford
Publisher: M.E. Sharpe
Total Pages: 396
Release:
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ISBN: 9780765632951

New media enter our lives faster than ever before. An understanding of these media, and how they can be used in marketing communications, is critical if organizations are to maintain an effective advertising program. This volume provides a complete, comprehensive guide to the applications of these new media technologies.

The Complete Food Counter

The Complete Food Counter
Author: Annette B. Natow
Publisher: Simon and Schuster
Total Pages: 852
Release: 2005-12-27
Genre: Brand name products
ISBN: 141650981X

Now updated with the latest information on nutrition and food counts, this authoritative resource contains revised and expanded listings of calories, protein, cholesterol, and other contents for more than 17,000 food item entries. Revised reissue.

The NutriBase Complete Book of Food Counts

The NutriBase Complete Book of Food Counts
Author: NutriBase
Publisher: Penguin
Total Pages: 724
Release: 2001-11-12
Genre: Health & Fitness
ISBN: 9781583331071

This comprehensive reference lists more than 40,000 food items, complete with nutritional content for calories, fat, cholesterol, protein, carbohydrates, sodium, and fiber. Serving-size information makes healthful food choices quick and easy.