China - Opportunities for International Media Businesses: Giving Historical Context, Media Import and Export

China - Opportunities for International Media Businesses: Giving Historical Context, Media Import and Export
Author: Torsten Hoffmann
Publisher: diplom.de
Total Pages: 57
Release: 2012-03-01
Genre: Business & Economics
ISBN: 3863416066

"The presence of television is influencing the future of China in ways that no other technology or human agency can" (J. Lull). Given its' importance, both culturally and politically, the television industry is one of the most interesting industries in China. However, a quick review of regulations and market realities showed that there are virtually no foreign channels in the country and probably won’t be for a while; therefore the focus of this report is foreign television content entering China - and, to a slightly lesser degree, Chinese content in global markets. All video genres are discussed here, with news and current affairs programming being a special case. The first part of this report is a short introduction that includes the history of political influence and a review of existing regulations. After this overview, the industry and major players (namely CCTV, Xinhua, News Corp, Phoenix, Disney, Discovery, Viacom) are introduced and analyzed. Here, the issue of cultural imperialism, or Western media influence, is elaborated on. Then, the paper discusses the opportunities for international firms in the Chinese media market and the tension between Government control and market liberalisation. A compelling answer to the question of who will dominate the domestic market in ten years is developed. Finally, the impact of Chinese content on international markets will be assessed within the same timeframe. This is particularly interesting as media is not a traditional manufacturing industry and poses different challenges i.e. creative skills.

China's Economic Rise

China's Economic Rise
Author: Congressional Research Service
Publisher: Createspace Independent Publishing Platform
Total Pages: 52
Release: 2017-09-17
Genre:
ISBN: 9781976466953

Prior to the initiation of economic reforms and trade liberalization 36 years ago, China maintained policies that kept the economy very poor, stagnant, centrally-controlled, vastly inefficient, and relatively isolated from the global economy. Since opening up to foreign trade and investment and implementing free market reforms in 1979, China has been among the world's fastest-growing economies, with real annual gross domestic product (GDP) growth averaging nearly 10% through 2016. In recent years, China has emerged as a major global economic power. It is now the world's largest economy (on a purchasing power parity basis), manufacturer, merchandise trader, and holder of foreign exchange reserves.The global economic crisis that began in 2008 greatly affected China's economy. China's exports, imports, and foreign direct investment (FDI) inflows declined, GDP growth slowed, and millions of Chinese workers reportedly lost their jobs. The Chinese government responded by implementing a $586 billion economic stimulus package and loosening monetary policies to increase bank lending. Such policies enabled China to effectively weather the effects of the sharp global fall in demand for Chinese products, but may have contributed to overcapacity in several industries and increased debt by Chinese firms and local government. China's economy has slowed in recent years. Real GDP growth has slowed in each of the past six years, dropping from 10.6% in 2010 to 6.7% in 2016, and is projected to slow to 5.7% by 2022.The Chinese government has attempted to steer the economy to a "new normal" of slower, but more stable and sustainable, economic growth. Yet, concerns have deepened in recent years over the health of the Chinese economy. On August 11, 2015, the Chinese government announced that the daily reference rate of the renminbi (RMB) would become more "market-oriented." Over the next three days, the RMB depreciated against the dollar and led to charges that China's goal was to boost exports to help stimulate the economy (which some suspect is in worse shape than indicated by official Chinese economic statistics). Concerns over the state of the Chinese economy appear to have often contributed to volatility in global stock indexes in recent years.The ability of China to maintain a rapidly growing economy in the long run will likely depend largely on the ability of the Chinese government to implement comprehensive economic reforms that more quickly hasten China's transition to a free market economy; rebalance the Chinese economy by making consumer demand, rather than exporting and fixed investment, the main engine of economic growth; boost productivity and innovation; address growing income disparities; and enhance environmental protection. The Chinese government has acknowledged that its current economic growth model needs to be altered and has announced several initiatives to address various economic challenges. In November 2013, the Communist Party of China held the Third Plenum of its 18th Party Congress, which outlined a number of broad policy reforms to boost competition and economic efficiency. For example, the communique stated that the market would now play a "decisive" role in allocating resources in the economy. At the same time, however, the communique emphasized the continued important role of the state sector in China's economy. In addition, many foreign firms have complained that the business climate in China has worsened in recent years. Thus, it remains unclear how committed the Chinese government is to implementing new comprehensive economic reforms.China's economic rise has significant implications for the United States and hence is of major interest to Congress. This report provides background on China's economic rise; describes its current economic structure; identifies the challenges China faces to maintain economic growth; and discusses the challenges, opportunities, and implications of China's economic rise.

Routledge Handbook of Chinese Media

Routledge Handbook of Chinese Media
Author: Gary D. Rawnsley
Publisher: Routledge
Total Pages: 505
Release: 2015-04-24
Genre: Social Science
ISBN: 1317635922

The study of Chinese media is a field that is growing and evolving at an exponential rate. Not only are the Chinese media a fascinating subject for analysis in their own right, but they also offer scholars and students a window to observe multi-directional flows of information, culture and communications within the contexts of globalization and regionalization. Moreover, the study of Chinese media provides an invaluable opportunity to test and refine the variety of communications theories that researchers have used to describe, analyse, compare and contrast systems of communications. The Routledge Handbook of Chinese Media is a prestigious reference work providing an overview of the study of Chinese media. Gary and Ming-Yeh Rawnsley bring together an interdisciplinary perspective with contributions by an international team of renowned scholars on subjects such as television, journalism and the internet and social media. Locating Chinese media within a regional setting by focusing on ‘Greater China’, the People’s Republic of China, Taiwan, Hong Kong, Macau and overseas Chinese communities; the chapters highlight the convergence of media and platforms in the region; and emphasise the multi-directional and trans-national character of media/information flows in East Asia. Contributing to the growing de-westernization of media and communications studies; this handbook is an essential and comprehensive reference work for students of all levels and scholars in the fields of Chinese Studies and Media Studies.

Foreign Business in China and Opportunities for Technological Innovation and Sustainable Economics

Foreign Business in China and Opportunities for Technological Innovation and Sustainable Economics
Author: Visvizi, Anna
Publisher: IGI Global
Total Pages: 305
Release: 2019-05-03
Genre: Business & Economics
ISBN: 1522589821

Productivity remains the critical determinant of long-term national growth and prosperity. The effects of today’s globalism on productivity demands the need for business organizations to sustain their competitive advantage and remain profitable over time. Foreign Business in China and Opportunities for Technological Innovation and Sustainable Economics is a collection of research used to demonstrate state-of-the art approaches of international business and innovation management that shows how new, advanced, international business models and adoptive strategies can expand the sustainability frontiers. This publication serves as a leading reference source on Chinese business, technology, economy, and innovation, and facilitates necessary skills needed to engage with business in or with China. While highlighting topics including e-commerce, foreign trade, and global business, individuals such as students, educators, international business experts, and innovation experts can expand their technical knowledge in the global economy.

Schism

Schism
Author: Paul Blustein
Publisher: McGill-Queen's Press - MQUP
Total Pages: 248
Release: 2019-09-10
Genre: Business & Economics
ISBN: 1928096867

China's entry into the World Trade Organization (WTO) in 2001 was heralded as historic, and for good reason: the world's most populous nation was joining the rule-based system that has governed international commerce since World War II. But the full ramifications of that event are only now becoming apparent, as the Chinese economic juggernaut has evolved in unanticipated and profoundly troublesome ways. In this book, journalist Paul Blustein chronicles the contentious process resulting in China's WTO membership and the transformative changes that followed, both good and bad - for China, for its trading partners, and for the global trading system as a whole. The book recounts how China opened its markets and underwent far-reaching reforms that fuelled its economic takeoff, but then adopted policies - a cheap currency and heavy-handed state intervention - that unfairly disadvantaged foreign competitors and circumvented WTO rules. Events took a potentially catastrophic turn in 2018 with the eruption of a trade war between China and the United States, which has brought the trading system to a breaking point. Regardless of how the latest confrontation unfolds, the world will be grappling for decades with the challenges posed by China Inc.

Business Communication Practices

Business Communication Practices
Author: Uma Narula
Publisher: Atlantic Publishers & Dist
Total Pages: 396
Release: 2006
Genre: Business communication
ISBN: 9788126906017

Business Communication Practices That Are Changing Overtime, Are Significant For Success Of Any Business. Relying Importantly On Interpersonal Communications And Technology, The Changing Modern Trends In Business Communications Focus On The Importance Of Human Communication Relationships For Business Communication Links, Communication Skills And Development And Training Programs. While The Mass Low-End Markets, The Bottom Of The Pyramid, And Rural Markets Are Getting The Center Spread For Business Realities, Globalization With Its Challenges And Outsourcing Is Changing The Business Communication Scenarios. In 2000 Decades, The Business Management Scholars, Teachers And Trainers, Researchers, Practitioners, Professionals, And Educators Look Forward To Changing Business Communication Scenarios For Core Competencies In Business.The Present Book Is A Timely Publication, Aiming At Presenting The Ongoing Paradigm Shift In Business Communication Practices In Cohesive And Understandable Pattern. It Gives The Readers Insights About Communication Realities In The Business World. It Introduces The Readers To Business Communication Typology, Contexts And Patterns. Highlighting The Inflow And Outflow Of Information And Sharing With The External And Internal Links Of The Business Organization, The Book Discusses The Dynamics Of Business Communications In The Context Of Performance And Productivity. Besides, Marketing From Its Various Approaches, And Innovations Of Products And Services Are Also Discussed In Detail. Apart From These, The Role Of Advertisement, Public Relations Tactics, Communication Technologies And Skills, Varied Business Models And Many Other Related Concepts Have Been Analytically Dealt With.The Present Book Is Offered To The Students, Researchers, Professionals And Practitioners With The Hope That It Will Provide Not Only Accessible But Exciting Study Material.

Media Promotion & Marketing for Broadcasting, Cable & the Internet

Media Promotion & Marketing for Broadcasting, Cable & the Internet
Author: Susan Tyler Eastman
Publisher: Taylor & Francis
Total Pages: 352
Release: 2012-11-12
Genre: Language Arts & Disciplines
ISBN: 1136024816

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.