Chasing The Insights
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| Author | : Vince Warnock |
| Publisher | : |
| Total Pages | : 268 |
| Release | : 2019-07-07 |
| Genre | : |
| ISBN | : 9781075680533 |
Without a doubt, the most common question I get asked by other digital marketers is "How the hell do we keep up"? Let's face it, technology and in particular digital marketing is moving so fast it almost seems impossible to be at the top of your game. Then, to add insult to injury, customer behaviour and expectations are also changing at pace. Simply put, in the world of digital marketing and internet marketing, it is getting harder and harder to win. But what if I told you there is a way for you to get ahead of the competition? What if I told you that bringing a simple tool into your digital marketing arsenal could create a way for you to get a steady stream of incremental gains in your search engine optimization, your social media marketing, your conversion rate optimization and even your content marketing efforts. Think of it as a way to get compound interest gains in all of your digital marketing channels. This tool will also give you a way for you to change your focus. A way for you to stop stressing about the wins and instead, to provide you with real insight into what works, what doesn't and how your customers think. The not so secret tool I am referencing is 'experimentation'. Most of us have a simplified version of it (such as A/B testing) already, but a true experimentation framework goes a lot deeper than just testing two different variables. It is a way for us to disrupt the market, our competitors and most importantly, disrupt ourselves. In this book, the simple goal is to give you three things: An easy to understand framework that you can implement. A guide to cultivating the mindset required to successfully embed a true experimentation approach and lastly, some practical experiments that you can start testing the second you put the book down. I have even enlisted some of the most talented digital marketers in the world to help pick out some of their recommended experiments. It is not often that you get the likes of Michael Brenner, Ciaran Rogers and Tim Pointer in the same book. By the end of this book, my hope is that you have a new lease on your digital marketing life and that your new mantra becomes "We don't chase the wins, we chase the insights".
| Author | : Boris Groysberg |
| Publisher | : Princeton University Press |
| Total Pages | : 464 |
| Release | : 2012-03-25 |
| Genre | : Business & Economics |
| ISBN | : 0691154511 |
It is taken for granted in the knowledge economy that companies must employ the most talented performers to compete and succeed. Many firms try to buy stars by luring them away from competitors. But Boris Groysberg shows what an uncertain and disastrous practice this can be. Chasing Stars offers profound insights into the fundamental nature of outstanding performance. It also offers practical guidance to individuals on how to manage their careers strategically, and to companies on how to identify, develop, and keep talent. --Publisher's description.
| Author | : Tina Wells |
| Publisher | : John Wiley & Sons |
| Total Pages | : 224 |
| Release | : 2011-04-26 |
| Genre | : Business & Economics |
| ISBN | : 1118004051 |
Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets. Inside this unique book, you'll meet four major tribes?the Wired Techie, The Conformist But Somewhat Paradoxical Preppy, The Always-Mellow Alternative, and The Cutting-Edge Independent?and understand their key traits, likes and dislikes, and what kind of adult they will likely become. Includes many examples of companies, brands, and organizations who chased the youth demographic and got it right, or who failed to nail their audience Understand such concepts as Warholism, Tweenabees, Hand-me-ups, Massclusivity, The Facebook Effect, and Instantity Author has won many honors and much media recognition as a young entrepreneur and youth marketer to watch Want to understand the next generation? Get Chasing Youth Culture and Getting It Right and discover how to reach this fascinating and elusive demographic.
| Author | : Ken Lamberton |
| Publisher | : University of Arizona Press |
| Total Pages | : 382 |
| Release | : 2015-02-19 |
| Genre | : Travel |
| ISBN | : 0816528926 |
It seemed like a simple plan—visit fifty-two places in fifty-two weeks. But for author Ken Lamberton, a forty-five-year veteran of life in the Sonoran Desert, the entertaining results were anything but easy. In Chasing Arizona, Lamberton takes readers on a yearlong, twenty-thousand-mile joyride across Arizona during its centennial, racking up more than two hundred points of interest along the way. Lamberton chases the four corners of Arizona, attempts every county, every reservation, and every national monument and state park, from the smallest community to the largest city. He drives his Kia Rio through the longest tunnels and across the highest suspension bridges, hikes the hottest deserts, and climbs the tallest mountain, all while visiting the people, places, and treasures that make Arizona great. In the vivid, lyrical, often humorous prose the author is known for, each destination weaves together stories of history, nature, and people, along with entertaining side adventures and excursions. Maps and forty-four of the author’s detailed pencil drawings illustrate the journey. Chasing Arizona is unlike any book of its kind. It is an adventure story, a tale of Arizona, a road-warrior narrative. It is a quest to see and experience as much of Arizona as possible. Through intimate portrayals of people and place, readers deeply experience the Grand Canyon State and at the same time celebrate what makes Arizona a wonderful place to visit and live.
| Author | : Andy Glockner |
| Publisher | : Da Capo Press |
| Total Pages | : 284 |
| Release | : 2016-03-08 |
| Genre | : Sports & Recreation |
| ISBN | : 0306824035 |
Chasing Perfection goes behind the scenes of the multi-million dollar, high-stakes world of basketball player development, research and analysis, and the often secretive, cutting-edge methods that NBA franchises use to turn less-expensive, supporting players into vital parts of championship teams. NBA superstars push as close to perfection as we're likely to see, but they are few and far between. The farther you get from the league's top echelon of talent, the more it's up to the players—and their teams—to develop and utilize their strengths while diminishing and masking their weaknesses as much as possible. There are no perfect basketball players, but there are plenty of perfected ones, who start with a basis of skill and physical ability and then are refined further and further in order to move closer and closer to their absolute potential. In Chasing Perfection, national sportswriter Andy Glockner reveals that, though the concept of player improvement is as old as basketball itself, the current era of Big Data analytics in the NBA is transforming that process more quickly and aggressively than anything we have seen before. Players are learning more and more about themselves through video and data visualization, seeing how things like diet and sleep can impact their performance, and learning how having healthy joints and role-specific workout plans are lengthening and improving their careers. Teams are internalizing the same lessons, as well as figuring out how to better implement optimal on-court strategies, how to refine their approaches to player acquisition and how to gauge the varying values and success rates of different, crucial team-building strategies. It's an absolutely fascinating time to be a fan, as the marriage of basketball and technology is bringing two of our most popular and competitive worlds together in compelling fashion. Using the 2014–15 NBA season as a prism to explore this mesh of sport and science, Glockner offers detailed perspective from NBA players, coaches, team management, and media, offering a comprehensive insider's view of how analytics are shaping the basketball we watch, and how those who are lagging behind in the technology race already are feeling the competitive hit.
| Author | : Ben Bergeron |
| Publisher | : Ben Bergeron, LLC |
| Total Pages | : 0 |
| Release | : 2017 |
| Genre | : Health & Fitness |
| ISBN | : 9781619617278 |
"Ben's ability to develop mental toughness and the approach he shares in Chasing Excellence is a game changer for athletes in any sport." --Javier Vazquez, Major League Baseball All-Star "This book will do for you what Ben has done for me--take you to the next level and show you how to be the best. His insights on the mental game are second to none. You will feel prepared for anything." --Bethany Hart-Gerry, US Olympic Bobsled Team CrossFit trainer Ben Bergeron has helped build the world's fittest athletes, but he's not like other coaches. He believes that greatness is not for the elite few; that winning is a result, not a goal; and that character, not talent, is what makes a true champion. His powerful philosophy can help anyone excel at all aspects of life. Using the dramatic competition between the top contenders at the 2016 Reebok CrossFit Games(R) as a background, Ben explores the step-by-step process of achieving excellence and the unique set of positive character traits necessary for leveling up to world-class. The mindset and methodology that have produced some of the greatest athletes in the world's most gruelling sport can work equally well for golfers, lawyers, artists, entrepreneurs--anyone who's willing to commit totally to becoming better than the best. By Chasing Excellence, you'll discover how extraordinary it's possible for you to be.
| Author | : Natalia Ilyin |
| Publisher | : |
| Total Pages | : 152 |
| Release | : 2006 |
| Genre | : Commercial art |
| ISBN | : |
By Natalia Ilyin. Foreword by Susan S. Szenasy.
| Author | : Leland Melvin |
| Publisher | : HarperCollins |
| Total Pages | : 180 |
| Release | : 2017-05-23 |
| Genre | : Biography & Autobiography |
| ISBN | : 0062496778 |
In this revelatory and moving memoir, a former NASA astronaut and NFL wide receiver shares his personal journey from the gridiron to the stars, examining the intersecting roles of community, perseverance and grace that align to create the opportunities for success. Leland Melvin is the only person in human history to catch a pass in the National Football League and in space. Though his path to the heavens was riddled with setbacks and injury, Leland persevered to reach the stars. While training with NASA, Melvin suffered a severe injury that left him deaf. Leland was relegated to earthbound assignments, but chose to remain and support his astronaut family. His loyalty paid off. Recovering partial hearing, he earned his eligibility for space travel. He served as mission specialist for two flights aboard the shuttle Atlantis, working on the International Space Station. In this uplifting memoir, the former NASA astronaut and professional athlete offers an examination of the intersecting role of community, determination, and grace that align to shape our opportunities and outcomes. Chasing Space is not the story of one man, but the story of many men, women, scientists, and mentors who helped him defy the odds and live out an uncommon destiny. As a chemist, athlete, engineer and space traveler, Leland’s life story is a study in the science of achievement. His personal insights illuminate how grit and grace, are the keys to overcoming adversity and rising to success.
| Author | : Ibarionex Perello |
| Publisher | : Pearson Education |
| Total Pages | : 461 |
| Release | : 2011-03-28 |
| Genre | : Photography |
| ISBN | : 0132575531 |
Light. It's the most transformative tool at any photographer’s disposal. Whether the lens is turned to people, wildlife, or landscape, the creative use of light is often the difference between a snapshot and a powerful photograph. In Chasing the Light: Improving Your Photography with Available Light, renowned photographer, writer, and educator Ibarionex Perello shares his unique insights for partnering with natural light to create evocative digital images. He brings his palpable passion and personal approach rooted in decades of experience, and reveals his honed techniques for controlling focus, exposure, white balance, and sharpness to create beautiful and impactful photographs. In an industry so obsessed with gear, this book bridges the gap between the technical and the creative and returns to a personal, inspirational narrative about perceiving and photographing light. This book will enlighten photographers of all levels about • the elements of exposure, metering, and ISO • light’s impact on color and controlling color balance • combining brightness, contrast, saturation, sharpness, and pattern enhancing portraits with available lighting • direction and quality of sunlight and shooting in rural and urban landscapes • the power of light in black and white
| Author | : Dina Proctor |
| Publisher | : Morgan James Publishing |
| Total Pages | : 164 |
| Release | : 2012-10-01 |
| Genre | : Self-Help |
| ISBN | : 1614483035 |
Discover the 3x3 meditation technique that can turn your life around in this “raw, compelling and deeply inspiring” self-help memoir (Jack Canfield, coauthor of Chicken Soup for the Soul). Many know that thoughts and emotions affect the physical body—but how can you use this knowledge most effectively? Dina Proctor developed the 3x3 meditation technique during her own struggle with suicidal depression and addiction. As a certified life coach, she shares it with her clients. Now, she shares it with readers everywhere. In this book, Proctor recounts her raw, real experience and the 3x3 meditation technique that has been the key to her physical, mental, and emotional healing—leading to better regulation of blood sugar and cholesterol, weight loss, and even improved relationships. The key is not spending hours on end in meditation or visualization practice, but to engage multiple times per day in shorter bursts, to consistently interrupt old thought patterns and negative thinking. If you can spare nine minutes a day, you too can experience its powerful benefits—and in addition to the author’s riveting story of recovery, Madly Chasing Peace provides concrete steps to get you started.
