Changing Role Of American Marketing Middlemen In International Trade
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The Evolution of U.S. Trade Intermediaries
Author | : Anne Perry |
Publisher | : Praeger |
Total Pages | : 208 |
Release | : 1992-09-30 |
Genre | : Business & Economics |
ISBN | : |
This book fills a gap in our knowledge of the practice of international marketing. The functions provided by international trade intermediaries (ITIs), on behalf of manufacturers unable or unwilling to assume them has been studied before. However, their evolution in the context of the challenging international environment, which is traced and analyzed here by Anne C. Perry, has not been previously addressed. New empirical data on ITIs and their survival strategies is reported, and a conceptual model of their evolution based on organization, marketing, and international-business theories is developed. This model represents a first major step toward a theory of international trade intermediation in the United States. First, Perry introduces (1) the evolutionary model, which guided the field study of ITIs and formed the basis of the questionnaire and (2) a comprehensive conceptual framework that considers ITIs in terms of actors, their environment, their processes (activities), their structure (organization), and their function (contribution). The new business environment, its effects on ITIs, and their strategic adaptations are analyzed next. Changes in the products carried, the markets served, and the services provided by ITIs are investigated--while challenges to the U.S. industry of international trade intermediation are assessed. Successful and unsuccessful ITI strategies are contrasted to draw concrete implications for practitioners. Further implications for policymakers and researchers are also discussed.
The Role of Middleman Transactions in World Trade
Author | : Robert M. Lichtenberg |
Publisher | : |
Total Pages | : 110 |
Release | : 1959 |
Genre | : Business & Economics |
ISBN | : |
The Middleman Economy
Author | : Marina Krakovsky |
Publisher | : Springer |
Total Pages | : 233 |
Release | : 2016-04-30 |
Genre | : Social Science |
ISBN | : 1137530200 |
With the rise of the Internet, many pundits predicted that middlemen would disappear. But that hasn't happened. Far from killing the middleman, the Internet has generated a thriving new breed. In The Middleman Economy , Silicon Valley-based reporter Marina Krakovsky elucidates the six essential roles that middlemen play.
Training for Foreign Trade
Author | : Roy Samuel MacElwee |
Publisher | : |
Total Pages | : 204 |
Release | : 1919 |
Genre | : Business education |
ISBN | : |
Exporting Through Intermediaries: Impact on Export Dynamics and Welfare
Author | : Parisa Kamali |
Publisher | : International Monetary Fund |
Total Pages | : 58 |
Release | : 2019-12-27 |
Genre | : Business & Economics |
ISBN | : 1513519875 |
In many countries, a sizable share of international trade is carried out by intermediaries. While large firms tend to export to foreign markets directly, smaller firms typically export via intermediaries (indirect exporting). I document a set of facts that characterize the dynamic nature of indirect exporting using firm-level data from Vietnam and develop a dynamic trade model with both direct and indirect exporting modes and customer accumulation. The model is calibrated to match the dynamic moments of the data. The calibration yields fixed costs of indirect exporting that are less than a third of those of direct exporting, the variable costs of indirect exporting are twice higher, and demand for the indirectly exported products grows more slowly. Decomposing the gains from indirect and direct exporting, I find that 18 percent of the gains from trade in Vietnam are generated by indirect exporters. Finally, I demonstrate that a dynamic model that excludes the indirect exporting channel will overstate the welfare gains associated with trade liberalization by a factor of two.
EBOOK: International Marketing, 5e
Author | : Pervez Ghauri |
Publisher | : McGraw Hill |
Total Pages | : 659 |
Release | : 2021-08-16 |
Genre | : Business & Economics |
ISBN | : 1526848600 |
In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: - A new chapter dedicated to Digital and Social Media Marketing - Fully updated pedagogy, including ‘Going International’ vignettes and End of Chapter questions - Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi - Now includes Interactive activities, Testbank questions and Quizzes available on Connect® International Marketing is available with McGraw Hill’s Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency. “International Marketing continues to be an essential subject in any business or management degree. Ghauri and Cateora’s book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.” George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School. Professor Pervez Ghauri teaches International Business at Birmingham Business School. He is Founding Editor for International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS). Philip R. Cateora is Professor Emeritus at the University of Colorado. His teaching spanned a range of courses in marketing and international business from fundamentals through to doctoral level.
International Trade Theories and the Evolving International Economy
Author | : Richard Anthony Johns |
Publisher | : Bloomsbury Publishing |
Total Pages | : 338 |
Release | : 2013-11-07 |
Genre | : Business & Economics |
ISBN | : 1472514483 |
International Trade Theories and the Evolving International Economy provides a much-needed from which to approach this topic, offering a self-contained introduction to the subject of international trade theory. Drawing on a broad range of material this book provides the students with a well-rounded and more broadly informed view of the subject.