Buyology

Buyology
Author: Martin Lindstrom
Publisher: Currency
Total Pages: 274
Release: 2010-02-02
Genre: Business & Economics
ISBN: 0385523890

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Albert Cohen

Albert Cohen
Author: Jack I. Abecassis
Publisher: JHU Press
Total Pages: 267
Release: 2020-03-03
Genre: Literary Criticism
ISBN: 1421429101

Honorable Mention winner in the Modern Language Association's Aldo and Jeanne Scaglione Prize competition for French and Francophone Literary Studies A major figure in twentieth-century letters, Albert Cohen (1895–1981) left a paradoxical legacy. His heavily autobiographical, strikingly literary, and polyphonic novels and lyrical essays are widely read by a devout public in France, yet have been largely ignored by academia. A self-consciously Jewish writer and activist, Cohen remained nevertheless ambivalent about Judaism. His self-affirmation as a Jew in juxtaposition with his satirical use of anti-Semitic stereotypes still provokes unease in both republican France and institutional Judaism. In Albert Cohen: Dissonant Voices, the first English-language study of this profound and profoundly misunderstood writer, Jack I. Abecassis traces the recurrent themes of Cohen's works. He reveals the dissonant fractures marking Cohen as a modernist, and analyzes the resistance to his work as a symptom of the will not to understand Cohen's main theme—"the catastrophe of being Jewish."For Abecassis, Cohen's diverse oeuvre forms a single "roman fleuve" exploring this perturbing theme through fragmentation and grotesquerie, fantasies and nightmares, the veiling and unveiling of the unspeakable. Abecassis argues that Cohen should not be read exclusively through the prism of European literature (Stendhal, Tolstoy, Proust), but rather as the retelling—inverting and ultimately exhausting, in the form of submerged plots—of the Biblical romances of Joseph and Esther. The romance of the charismatic Court Jew and its performance correlative, the carnival of Purim, generate the logic of Cohen's acute psychological ambivalence, historical consciousness and carnal sensuality—themes which link this modernist author to Genesis as well as to the literary practices of Sephardic crypto-Jews. Abecassis argues that Cohen's best-known work, Belle du Seigneur (1968), besides being an obvious tale of obsessive love and dissolution, is foremost a tale of political intrigue involving Solal, the meteoric-rising Jew in the League of Nations during the period of Appeasement (1936), and his ultimate self-destruction. Providing close readings and imaginative analyses of the entire literary output of one of twentieth-century France's most important Jewish writers, Abecassis presents here a major work of literary scholarship, as well as a broader study of the reception and influence of Jewish thought in French literature and philosophy.

Imaginatio Creatrix

Imaginatio Creatrix
Author: Anna-Teresa Tymieniecka
Publisher: Springer Science & Business Media
Total Pages: 738
Release: 2004-09-03
Genre: Psychology
ISBN: 1402022441

The fulgurating power of creative imagination - Imaginatio Creatrix - setting in motion the Human Condition within the-unity-of-everything there-is-alive is the key to the rebirth of philosophy. From as early as 1971 (see the third volume of the Analecta Husserliana series, The Phenomenological Realism of the Possible Worlds, Anna-Teresa Tymieniecka, ed.), Imaginatio Creatrix has been the leitmotif for the research work of the World Phenomenology Institute (now published in eighty-three Analecta Husserliana volumes), one that is eliciting echoes from all around. Husserl's diagnosis of a crisis in Western science and culture, the inspiration of much of postmodern phenomenology, has yielded place to a wave of scientific discovery, technological invention, and change in societal life, individual lifestyles, the arts, etc. These throw a glaring light on human creative genius and the crucial role of the imagination that gives it expression. This present collection is an instance of that expression and the response it evokes. It manifests the role of imagination in forming and interpreting our world -in-transformation in a new way and opens our eyes to marvel at the new world on the way. Papers by: Semiha Akinci, John Baldacchino, Angela Ales Bello, Elif Cirakman, Tracy Colony, Carmen Cozma, Charles de Brantes, Mamuka G. Dolidze, Edward Domagala, Shannon Driscoll, Nader E1-Bizri, Ignacy Fiut, William Franke, Elga Freiberga, Beata Furgalska, Nicoletta Ghigi, Jennifer Anna Gosetti-Ferencei, David Grünberg, Oliver W. Holmes, Milan Jaros, Rolf Kühn, Maija Kule, Rimma Kurenkova, Matthew Landrus, Nancy Mardas, David Martinez, William D. Melaney, Mieczyslaw, Pawel Migon, Martin Nkafu Nkemnkia, Leszek Pyra, W. Kim Rogers, Bruce Ross, Osvaldo Rossi, Julio E. Rubio, Diane G. Scillia, Mina Sehdev, Dennis E. Skocz, Mariola Sulkowska, Robert D. Sweeney, Jan Szmyd, Piero Trupia, Anna-Teresa Tymieniecka, Richard T. Webster.