Connect Master: Economics provides a revolutionary, digital-first approach for the principles of economics course that is ideal for a variety of course formats--traditional, online, flipped, or hybrid. Authors Carlos Asarta and Roger Butters offer the same core content covered in mainstream textbooks, but in a way that breaks free from the constraints of a traditional textbook's structure and format--empowering instructors to take advantage of new approaches in teaching methodology to revitalize their course and improve student engagement and outcomes. Instead of lengthy, narrative-driven chapters, content in Connect Master is organized into over 250 topics, each anchored by an engaging 2-4 minute professionally-produced video and supported by a host of dynamic learning resources such as interactive graphs, worked examples, helpful hints, and robust assessment content. Topics are delivered to students through the most advanced adaptive learning technology on the market, using continual assessment and artificial intelligence to personalize the experience for each individual student. The result is an immersive experience that is flexible, innovative, and aligned to how today's students learn and obtain information.