Car Marques
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| Author | : Simon Heptinstall |
| Publisher | : Motorbooks |
| Total Pages | : 224 |
| Release | : 2018-05-01 |
| Genre | : Transportation |
| ISBN | : 0760362467 |
Car Marques is the most detailed and comprehensive guide to car badges ever published. In 224 pages it reveals the history and design of over 90 marques from around the world, each with color illustrations and annotated diagrams. British motoring journalist Simon Heptinstall, who helped launch BBC Top Gear magazine, describes each badge, details the story behind it, and uncovers snippets of information that will delight motoring enthusiasts. The introduction outlines how the book works and provides an overview of the history of car badges. Feature spreads show how the badges of iconic marques such as Buick and Peugeot have changed over time. It also contains profiles of major figures in the history of the automotive industry such as André Citroën, Gottlieb Daimler, William C. Durant, and Enzo Ferrari. The badges are arranged in alphabetic order and include world-famous marques such as Alfa Romeo, Aston Martin, BMW, Buick, Corvette, Lamborghini, Mercedes, Mustang, Porsche, and Toyota.
| Author | : Simon Heptinstall |
| Publisher | : |
| Total Pages | : 224 |
| Release | : 2018 |
| Genre | : Automobile industry and trade |
| ISBN | : 9780857627704 |
Car Marques is a unique visual compendium of over 90 automobile logos and emblems. The book is arranged alphabetically and provides a detailed profile of each logo. Annotated diagrams highlight specific design details and reveal hidden symbolism. Includes color swatches with CMYK values and hexadecimal codes. Visual timelines show the evolution of selected logos from their origins to today. An invaluable resource and a perfect gift for car enthusiasts collectors designers and readers interested in the automotive industry.
| Author | : Beverly Rae Kimes |
| Publisher | : |
| Total Pages | : 248 |
| Release | : 1981 |
| Genre | : Automobiles |
| ISBN | : 9780517307274 |
| Author | : Giles Chapman |
| Publisher | : Chartwell |
| Total Pages | : 323 |
| Release | : 2015-10-12 |
| Genre | : Transportation |
| ISBN | : 0785831339 |
"First published 2005 by Merrell Publishers Limited."--Colophon.
| Author | : Nicolae Sfetcu |
| Publisher | : Nicolae Sfetcu |
| Total Pages | : 647 |
| Release | : 2014-04-27 |
| Genre | : Business & Economics |
| ISBN | : |
This e-book details the most interesting and important characteristics of the automobiles, car maintenance, styling features, car body style, the standard classification of the cars, an history of the automobiles, introduction in the automotive industry, and the traffic code, rules and signs. An automobile, usually called a car (an old word for carriage) or a truck, is a wheeled vehicle that carries its own engine. Older terms include horseless carriage and motor car, with “motor” referring to what is now usually called the engine. It has seats for the driver and, almost without exception, for at least one passenger. The automobile was hailed as an environmental improvement over horses when it was first introduced. Before its introduction, in New York City, over 10,000 tons of manure had to be removed from the streets daily. However, in 2006 the automobile is one of the primary sources of worldwide air pollution and cause of substantial noise and health effects.
| Author | : Heon Stevenson |
| Publisher | : McFarland |
| Total Pages | : 430 |
| Release | : 2015-03-27 |
| Genre | : Transportation |
| ISBN | : 1476611300 |
During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "Do we need a car?" but "What car shall we have?" This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.
| Author | : JOBBER, DAVID/E |
| Publisher | : McGraw Hill |
| Total Pages | : 845 |
| Release | : 2016-03-16 |
| Genre | : Business & Economics |
| ISBN | : 0077174151 |
EBOOK: Principles and Practice of Marketing
| Author | : DK |
| Publisher | : Penguin |
| Total Pages | : 362 |
| Release | : 2011-05-02 |
| Genre | : Transportation |
| ISBN | : 0756689384 |
From the first motor cars and classic cars to today's supercars and Formula 1, this is the ultimate book about the history of the car. Packed with stunning photography, and featuring more than 2,000 cars, Car shows you how cars have evolved around the world over the the last 130 years, and their impact on society as objects of curiosity, symbols of status and luxury, and items of necessity. Extensive catalogues showcase the most important marques and models, organized in categories such as sports cars, convertibles, and city compacts. The book also features virtual photographic tours of some of the most iconic cars from each era such as the Rolls Royce Silver Ghost, Ford Model T, Lamborghini Countach, and Ferrari F40, while cross-sections of key engines explore the driving force behind them. Lavishly illustrated feature spreads detail the stories of the men, machines, and magic that helped create the car world's most famous marques and made brands such as Porsche, Mercedes-Benz, Aston Martin, and Cadillac household names. If you love cars, then you'll love Car. It is simply a must-have title for all car enthusiasts.
| Author | : Michael L. Berger |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 516 |
| Release | : 2001-07-30 |
| Genre | : Social Science |
| ISBN | : 0313016062 |
This comprehensive reference guide reviews the literature concerning the impact of the automobile on American social, economic, and political history. Covering the complete history of the automobile to date, twelve chapters of bibliographic essays describe the important works in a series of related topics and provide broad thematic contexts. This work includes general histories of the automobile, the industry it spawned and labor-management relations, as well as biographies of famous automotive personalities. Focusing on books concerned with various social aspects, chapters discuss such issues as the car's influence on family life, youth, women, the elderly, minorities, literature, and leisure and recreation. Berger has also included works that investigate the government's role in aiding and regulating the automobile, with sections on roads and highways, safety, and pollution. The guide concludes with an overview of reference works and periodicals in the field and a description of selected research collections. The Automobile in American History and Culture provides a resource with which to examine the entire field and its structure. Popular culture scholars and enthusiasts involved in automotive research will appreciate the extensive scope of this reference. Cross-referenced throughout, it will serve as a valuable research tool.
| Author | : S R Jaeger |
| Publisher | : Elsevier |
| Total Pages | : 697 |
| Release | : 2010-08-30 |
| Genre | : Technology & Engineering |
| ISBN | : 1845699971 |
Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing.Trends, processes and perspectives in consumer-driven NPD in the food and personal care product industries are addressed in the opening chapters of the book. Specific topics include evolution in food retailing and advances in concept research. Hedonic testing is the focus of the next section. Different viewpoints on consumer research methods and statistics for NPD are reviewed in later chapters. The final part of the book looks towards the future of innovation, covering the implications for NPD of topics such as human genetic variation in taste perception and neuroimaging.Several chapters are not standard scientific articles. Rather they are written records of conversations between two people on a particular topic related to consumer-driven innovation in foods and personal care products. In them the interviewees speak freely about their views and experiences in NPD, providing unique insights.Consumer-driven innovation in food and personal care products will broaden readers' understanding of the many approaches available to NPD personnel and ways in which they can be used to support innovation activities. - Provides expert insight into the changes in the global market place and developments in research methodologies underpinning NPD - Examines the business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing - Chapters review the different viewpoints on consumer research methods and statistics for NPD
