Capons Marketing Essentials
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| Author | : Noel Capon |
| Publisher | : Wessex, Incorporated |
| Total Pages | : 236 |
| Release | : 2017-03-06 |
| Genre | : Business & Economics |
| ISBN | : 9780998487120 |
At 186 pages and 20 chapters, Capon's Marketing Essentials provides the essence of marketing. Developed by popular request, Capon's Marketing Essentials highlights the key features of developing and implementing market strategy, in an easy-to-read and much smaller volume than either Managing Marketing in the 21st Century or Capon's Marketing Framework. What Capon's Marketing Essentials lacks in examples, it makes up for in conciseness. Students gain an excellent understanding of marketing. Capon's Marketing Essentials contains Internet links to additional material, video/audio interviews, and multiple choice and true/false questions and answers.
| Author | : Noel Capon |
| Publisher | : Ingram |
| Total Pages | : 595 |
| Release | : 2012-08-30 |
| Genre | : Business & Economics |
| ISBN | : 9780983330042 |
| Author | : Alvin J. Silk |
| Publisher | : Harvard Business Press |
| Total Pages | : 222 |
| Release | : 2006 |
| Genre | : Business & Economics |
| ISBN | : 1422104605 |
Successful marketing requires a deep knowledge of customers, competitors, and collaborators and great skill in serving customers profitably. This book provides the foundation for developing those skills and insights.
| Author | : Philip Kotler |
| Publisher | : Simon and Schuster |
| Total Pages | : 253 |
| Release | : 2012-12-11 |
| Genre | : Business & Economics |
| ISBN | : 1471109569 |
Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.
| Author | : Noel Capon |
| Publisher | : Wessex, Incorporated |
| Total Pages | : 260 |
| Release | : 2018-09-07 |
| Genre | : Business & Economics |
| ISBN | : 9781732546974 |
| Author | : Judi Strebel |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2022-12-11 |
| Genre | : |
| ISBN | : |
Marketing Fundamentals for Future Professionals offers concise yet comprehensive coverage of the language and theory of marketing and shows how marketing principles can be used in both personal and professional life. Modeled on practice-oriented handbooks, this easily adaptable text explains how marketing principles are fundamental to business and become life skills relevant to careers and relationships. Each chapter opens with an explanation of why students need to understand and master the content and how it can help them. Students learn about consumer behavior, segmentation and targeting, positioning, and product development and management. The book also discusses branding, services, promotional theory, personal selling, and strategic marketing. The second edition has been thoroughly updated, including current examples from the field, and incorporates invaluable feedback from students. Marketing Fundamentals for Future Professionals is theoretically grounded yet highly practical. It is well suited to undergraduate business courses and is especially helpful for anyone looking for a solid foundation in the marketing discipline regardless of where they are in their careers.
| Author | : Noel Capon |
| Publisher | : Wessex, Incorporated |
| Total Pages | : 296 |
| Release | : 2018-09-13 |
| Genre | : Business & Economics |
| ISBN | : 9781732546936 |
| Author | : Reed K. Holden |
| Publisher | : Pearson Education |
| Total Pages | : 199 |
| Release | : 2012 |
| Genre | : Business & Economics |
| ISBN | : 013306476X |
Offers strategies and advice on retaining pricing power for business-to-business salespeople who have to negotiate with procurement departments.
| Author | : Jagmohan Raju |
| Publisher | : Pearson Prentice Hall |
| Total Pages | : 225 |
| Release | : 2010-03-11 |
| Genre | : Business & Economics |
| ISBN | : 0137071884 |
In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices. Smart Pricing introduces many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will learn about restaurants where customers set the price, how Google and other high-tech firms have used pricing to remake whole industries, how executives in China successfully start and fight price wars to conquer new markets. Smart Pricing goes well beyond familiar approaches like cost-plus, buyer-based pricing, or competition-based pricing, and puts a wide variety of pricing mechanisms at your disposal. This book helps you understand them, choose them, and use them to win.
| Author | : William Damon |
| Publisher | : Berrett-Koehler Publishers |
| Total Pages | : 193 |
| Release | : 2004-09-09 |
| Genre | : Business & Economics |
| ISBN | : 1605095702 |
All too many people view business as a ruthless, dog-eat-dog world where only the pitiless survive. But here Bill Damon tells the compelling stories of real-life business leaders who have achieved great success by adhering to moral conviction. Based on interviews with 48 executives in a variety of industries, The Moral Advantage illustrates how moral insights can be used to gain competitive advantage. By showing how to employ rather than compromise moral standards, The Moral Advantage provides a roadmap for achieving success by sticking to the high road, and for building a business career that is both personally and materially rewarding.
