Calidad Total En La Atencion Al Cliente
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Author | : Gary Dessler |
Publisher | : Pearson Educación |
Total Pages | : 750 |
Release | : 2000 |
Genre | : Business & Economics |
ISBN | : 9789684444881 |
For Human Resource Management (HRM) and Personnel courses. The #1 best-selling HRM book in the market, Dessler's Human Resource Management provides a comprehensive review of personnel management concepts and practices in a highly readable form. This edition focuses on the high-performance organization building better, faster, more competitive organizations through HR; while continuing to offer practical applications that help all managers deal with their personnel-related responsibilities.
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Publisher | : Editorial Elearning, S.L. |
Total Pages | : 370 |
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Author | : Felipe Korzenny |
Publisher | : Taylor & Francis |
Total Pages | : 507 |
Release | : 2017-06-14 |
Genre | : Business & Economics |
ISBN | : 1317422309 |
Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.
Author | : Gary Armstrong |
Publisher | : Pearson Educación |
Total Pages | : 686 |
Release | : 2003 |
Genre | : Business & Economics |
ISBN | : 9789702604006 |
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author | : José Antonio Pérez Fernández de Velasco |
Publisher | : ESIC Editorial |
Total Pages | : 272 |
Release | : 1994 |
Genre | : Business & Economics |
ISBN | : 9788473561020 |
Author | : Wendell L. French |
Publisher | : Pearson Educación |
Total Pages | : 394 |
Release | : 1995 |
Genre | : Business & Economics |
ISBN | : 9789688805848 |
French and Bell explore the improvement of organizations through planned, systematic, long-range efforts focused on the organization's culture and its human and social processes. They present a concise but comprehensive exposition of the theory, practice and research related to organization development. The Fifth Edition reflects recent developments, advances and expansions, and research.
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Total Pages | : 704 |
Release | : 1999 |
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Author | : Donna C. S. Summers |
Publisher | : Pearson Educación |
Total Pages | : 436 |
Release | : 2005 |
Genre | : Business & Economics |
ISBN | : 9789702608134 |
Designed to enable readers to recognize the cornerstones of creating and sustaining organizational effectiveness, the First Edition is based on key quality initiatives including Six Sigma, the Malcolm Baldrige National Quality Award, ISO 9000, lean manufacturing, and value creation. This book explores how quality management has progressed from an emphasis on the management of quality to a focus on the quality of managing, operating, and integrating customer service, marketing, production, delivery, information, and finance areas throughout an organization's value chain. For professionals with a career or interest in business, engineering, engineering technology, and quality management.
Author | : Daniel Louis Meire |
Publisher | : Lulu.com |
Total Pages | : 275 |
Release | : 2013-04-30 |
Genre | : Business & Economics |
ISBN | : 1300876646 |
Este libro debía ser escrito porque la creación de nuevos Negocios es la solución a los numerosos problemas que conocen a nuestra época la casi totalidad de los Países en el Mundo y en América Latina. Por ejemplo la solución al problema del desempleo. Cuando uno tiene su propio Negocio, con sus clientes, sus ingresos...no busca trabajo. Es un desempleado menos en un país donde la tasa de desempleo es elevada. Tener su propio Negocio: su empresa de servicios, su consultora, su taller, su pequeña fábrica... es una solución que dará a todos estos jóvenes la oportunidad de poder proyectar un futuro promisorio al nivel personal, profesional y financiero. "No estoy ofreciendo un camino de rosas para quien quiere emprender". Pero cada persona, hombre o mujer, universitario o no, joven o menos joven, con o sin dinero...que tiene este libro en sus manos debe saber y convencerse que es posible. Y lo será.
Author | : Alix Fuentes |
Publisher | : Lulu.com |
Total Pages | : 92 |
Release | : 2012-01-27 |
Genre | : Business & Economics |
ISBN | : 1105223035 |
Este libro de texto SISTEMA EMPRESARIAL PROSPECTIVO involucra la gestión estratégica prospectiva, el plan estratégico y el proceso prospectivo con herramientas de gestión, control y auditoría del sistema empresarial. Este enfoque sistémico concibe a la empresa como un sistema prospectivo que requiere de una gestión prospectiva en las acciones de un plan estratégico dinámico que fortalezca a la empresa en el desarrollo tecnológico del cambio. Esta dirección propone el trabajo efectivo de los subsistemas empresariales, a través de un proceso de pensamiento sistémico controlado y auditado, basado en el cumplimiento de las metas, objetivos y por supuesto la misión y visión empresarial de la empresa a futuro. Visión en la prospectiva de la dirección estratégica hacia aplicaciones gerenciales a la medida de cada empresa, teniendo en cuenta el horizonte de corto, mediano y largo plazo. El objetivo principal es alinear una aplicación gerencial con la visión prospectiva de la empresa como sistema, a través de la aplicación del proceso de dirección estratégica a los recursos estratégicos del negocio generadores de productos y servicios, en el contexto de un modelo sistémico que es retroalimentado continuamente, para orientar y prospectar a la empresa hacia un futuro exitoso.