Buyers Perception Of Price Quality Relationship
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| Author | : M. Joseph Sirgy |
| Publisher | : Springer |
| Total Pages | : 674 |
| Release | : 2015-06-20 |
| Genre | : Business & Economics |
| ISBN | : 3319173235 |
This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
| Author | : Ugur Yucelt |
| Publisher | : |
| Total Pages | : 82 |
| Release | : 1988 |
| Genre | : |
| ISBN | : |
| Author | : Jacob Jacoby |
| Publisher | : Lexington Books |
| Total Pages | : 344 |
| Release | : 1985 |
| Genre | : Business & Economics |
| ISBN | : |
| Author | : George N. Kenyon |
| Publisher | : Springer |
| Total Pages | : 269 |
| Release | : 2014-11-25 |
| Genre | : Technology & Engineering |
| ISBN | : 1447166272 |
Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book. This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses.
| Author | : Kent B. Monroe |
| Publisher | : McGraw-Hill College |
| Total Pages | : 658 |
| Release | : 2003 |
| Genre | : Business & Economics |
| ISBN | : 9780072528817 |
"Kent Monroe's new edition of Pricing: Making Profitable Decisions marks the return of this classic introduction to the foundations of pricing. Designed to teach you an integrative framework for making pricing decisions, the Third Edition represents a substantial revision of the previous edition. With new topics such as price wars, value-oriented pricing, and competitive signaling incorporated into the text's unique consumer behavior focus, this edition not only focuses on economic reasoning but it also shows you the influences and behaviors behind pricing and how companies and consumers determine the right price for a product or service." "Classroom tested and proven throughout the world in executive seminars, Pricing: Making Profitable Decisions presents clear-cut examples and provides an understandable basis for analyzing pricing alternatives within legal and corporate constraints."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
| Author | : Harold H. Kelley |
| Publisher | : |
| Total Pages | : 30 |
| Release | : 1981 |
| Genre | : Causation |
| ISBN | : |
| Author | : David Brinberg |
| Publisher | : |
| Total Pages | : 175 |
| Release | : 1985 |
| Genre | : |
| ISBN | : 9780608043012 |
Researchers in the social sciences are often in fundamental disagreement about what constitutes validity. Much emphasis has been given to increasing validity through the application of various techniques. Brinberg and McGrath point out that research is not advanced by these diverse concepts of validity nor the uniform stress on technical applications to attain it. Instead, they propose a new way of viewing validity issues -- an abstract and complex set of logical relationships that they call the Validity Network Schema, or VNS. In essence, VNS distinguishes between three 'domains' of the research process (substantive, conceptual, and methodological) and three 'stages' of it (validity as value, validity as correspondence, and validity as robustness). The authors draw their examples from their own areas of expertise: social psychology, consumer behaviour, and organizational research. They present a comprehensive view of the research process that ties together previously separate views of validity. Glossaries at the end of each chapter ensure that the VNS terminology is clearly understood.
| Author | : Edward E. Cureton |
| Publisher | : Psychology Press |
| Total Pages | : 480 |
| Release | : 2013-11-19 |
| Genre | : Psychology |
| ISBN | : 1317759656 |
First published in 1993. Routledge is an imprint of Taylor & Francis, an informa company.
| Author | : Robert J. Wherry |
| Publisher | : Academic Press |
| Total Pages | : 478 |
| Release | : 2014-05-10 |
| Genre | : Mathematics |
| ISBN | : 1483266079 |
Contributions to Correlational Analysis provides information pertinent to the fundamental aspects of correlational analysis that can be used to replace and enhance many of the parametric and nonparametric inferential statistical tests. This book discusses the basic concern of correctional analysis, which is the relationship between two sets of measure. Organized into 18 chapters, this book begins with an overview of the nature of correction analysis. This text then explains the simple linear relationships in which explains the simple linear relationships in which Y and X each consists of some single measurement per person and the relationship is assumed to be linear. Other chapters consider basic ways of expanding the process to include more or different measurements of either X or Y but with no attempt to find the best functions. This book discusses as well the topic of factor analysis. The final chapter deals with canonical correlation. This book is a valuable resource for psychologists.
| Author | : Lewis Carbone |
| Publisher | : Pearson Education |
| Total Pages | : 403 |
| Release | : 2010-03-31 |
| Genre | : Business & Economics |
| ISBN | : 013270384X |
Good, bad, or indifferent, every customer has an experience with your company and the products or services you provide. But few businesses really manage that customer experience, so they lose the chance to transform customers into lifetime customers. In this book, Lou Carbone shows exactly how to engineer world-class customer experiences, one clue at a time. Carbone draws on the latest neuroscientific research to show how customers transform physical and emotional sensations into powerful perceptions of your business... perceptions that crystallize into attitudes that dictate everything from satisfaction to loyalty. And he explains how to assess and audit existing customer experiences, design and implement new ones... and "steward" them over time, to ensure that they remain outstanding, no matter how your customers change.
