Proceedings of the 1993 World Marketing Congress

Proceedings of the 1993 World Marketing Congress
Author: M. Joseph Sirgy
Publisher: Springer
Total Pages: 674
Release: 2015-06-20
Genre: Business & Economics
ISBN: 3319173235

This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Dependence in Buyer-Supplier Relationships

Dependence in Buyer-Supplier Relationships
Author: Tobias Mandt
Publisher: Springer
Total Pages: 176
Release: 2019-03-01
Genre: Business & Economics
ISBN: 3658242523

Organizations frequently rely on the support of external parties to access necessary resources. In many cases, the resulting buyer-supplier relationships last for decades; some might even become indispensable for one or both parties in achieving its desired business goals. These dependencies between organizations are ubiquitous. This book focuses on such instances, discussing them in a cumulative manner: It begins with an introduction of previous research on the issue, before empirically explaining the emergence of dependencies, their different forms of existence and management approaches as well as its development over time. This book is of special interest for scholars focusing on dyadic partnerships within the domains of industrial marketing, supply chain management or strategic purchasing. Practitioners involved in managing long term buyer-supplier relationships in goods- as well as service-oriented industries might find it insightful as well.

Reverse Marketing

Reverse Marketing
Author: Michiel R. Leenders
Publisher: New York : Free Press ; London : Collier Macmillan
Total Pages: 216
Release: 1988
Genre: Business & Economics
ISBN:

Strategies for International Industrial Marketing (RLE International Business)

Strategies for International Industrial Marketing (RLE International Business)
Author: Peter W Turnbull
Publisher: Routledge
Total Pages: 305
Release: 2013-05-07
Genre: Business & Economics
ISBN: 1135124272

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.

Strategic Networks

Strategic Networks
Author: J. C. Jarillo
Publisher: Butterworth-Heinemann
Total Pages: 191
Release: 2014-05-12
Genre: Business & Economics
ISBN: 1483193861

Strategic Networks: Creating the Borderless Organization focuses on the principles, methodologies, and approaches involved in the creation of borderless organizations. The book first underscores competition and cooperation and the ways to organize a business system. Discussions focus on organization as a way to meet strategic demands, vertical integration and subcontracting, intrinsic profitability of different activities, disadvantages of vertical integration, and guidelines for decision-making on vertical integration. The monograph then examines over-subcontracting, strategic network, and essence of a strategic network. Topics include generating trust, how to reduce transaction costs, competition and cooperation, subcontracting in the automobile industry, advantages of shops, manufacturing and selling activities, and network organization. The publication explores international considerations, including cost of the activities and costs of coordination in international business, vertical integration and subcontracting across borders, and coordinating efficiently across borders. The book is a valuable source of information for researchers interested in the establishment of borderless organizations.

Research Methods in Education

Research Methods in Education
Author: Joseph Check
Publisher: SAGE Publications
Total Pages: 441
Release: 2011-10-27
Genre: Education
ISBN: 1412998514

Research Methods in Education introduces research methods as an integrated set of techniques for investigating questions about the educational world. This lively, innovative text helps students connect technique and substance, appreciate the value of both qualitative and quantitative methodologies, and make ethical research decisions. It weaves actual research "stories" into the presentation of research topics, and it emphasizes validity, authenticity, and practical significance as overarching research goals. The text is divided into three sections: Foundations of Research (5 chapters), Research Design and Data Collection (7 chapters), and Analyzing and Reporting Data (3 chapters). This tripartite conceptual framework honors traditional quantitative approaches while reflecting the growing popularity of qualitative studies, mixed method designs, and school-based techniques. This approach provides a comprehensive, conceptually unified, and well-written introduction to the exciting but complex field of educational research.

Starting Up in Business Networks

Starting Up in Business Networks
Author: Lise Aaboen
Publisher: Springer
Total Pages: 325
Release: 2016-11-17
Genre: Business & Economics
ISBN: 1137527196

This book offers a novel perspective on starting-up new business ventures through examining the process by which they become part of the existing business environment. The book highlights the importance of inter-organizational business relationships. Asserting that new ventures need to interact and connect with customers and suppliers, alongside policy actors and universities, Starting up in Business Networks demonstrates how beginning a new venture demands initiating and developing business relationships. Noting a lack of prior research into the process by which start-ups embed into an existing business network, this book presents examples from countries such as Sweden, Italy, the Netherlands and China to analyse the emergence and evolution of start-up business networks.

Understanding Business Markets

Understanding Business Markets
Author: IMP Project Group
Publisher:
Total Pages: 556
Release: 1990
Genre: Business & Economics
ISBN: 9780122621413

Manual sobre las operaciones de marketing donde se analizan los conceptos básicos, el desarrollo de estrategias, el marketing internacional, la interacción y las redes entre las actividades de negocios de compra y venta y las relaciones de mercado en un contexto internacional.

The Emerald Handbook of Multi-Stakeholder Communication

The Emerald Handbook of Multi-Stakeholder Communication
Author: Pantea Foroudi
Publisher: Emerald Group Publishing
Total Pages: 601
Release: 2022-10-21
Genre: Business & Economics
ISBN: 1800718977

The Emerald Handbook of Multi-Stakeholder Communication gathers an international, multidisciplinary team of experts to explore effective brand messaging for multiple stakeholders, utilizing a diverse array of theoretical and methodological approaches that cumulatively present an up-to-date overview of the whole field.