Business Travel And Tourism
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| Author | : John Swarbrooke |
| Publisher | : Routledge |
| Total Pages | : 362 |
| Release | : 2012-05-23 |
| Genre | : Business & Economics |
| ISBN | : 1136423060 |
'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including: * The global business tourism market * The design of business tourism facilities * The role of the destination in business travel and tourism * The social, economic, and environmental impacts of business tourism * The ethical dimension of business tourism * The marketing of business tourism products * The impact of new technologies on the business tourism market * How to organise successful conferences, exhibitions, and incentive travel packages Case studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK. 'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.
| Author | : Elizabeth Becker |
| Publisher | : Simon and Schuster |
| Total Pages | : 464 |
| Release | : 2016-02-23 |
| Genre | : Business & Economics |
| ISBN | : 1439161003 |
"Travel is no longer a past-time but a colossal industry, arguably one of the biggest in the world and second only to oil in importance for many poor countries. One out of 12 people in the world are employed by the tourism industry which contributes $6.5 trillion to the world's economy. To investigate the size and effect of this new industry, Elizabeth Becker traveled the globe. She speaks to the Minister of Tourism of Zambia who thinks licensing foreigners to kill wild animals is a good way to make money and then to a Zambian travel guide who takes her to see the rare endangered sable antelope. She travels to Venice where community groups are fighting to stop the tourism industry from pushing them out of their homes, to France where officials have made tourism their number one industry to save their cultural heritage; and on cruises speaking to waiters who earn $60 a month--then on to Miami to interview their CEO. Becker's sharp depiction reveals travel as a product; nations as stewards. Seeing the tourism industry from the inside out, the world offers a dizzying range of travel options but very few quiet getaways"--
| Author | : Roy A.. Cook |
| Publisher | : Pearson |
| Total Pages | : 374 |
| Release | : 2013-11-01 |
| Genre | : Tourism |
| ISBN | : 9781292039503 |
This title views the tourism industry from a business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students.
| Author | : Rob Davidson |
| Publisher | : |
| Total Pages | : 207 |
| Release | : 1996 |
| Genre | : Business travel |
| ISBN | : 9780582294769 |
Relevant to both the British and overseas educational market, this textbook deals exclusively with the business travel sector of the tourism industry. It aims to provide a comprehensive and up-to-date analysis of the business travel industry.
| Author | : Rob Davidson |
| Publisher | : Pearson Education |
| Total Pages | : 312 |
| Release | : 2003 |
| Genre | : Business & Economics |
| ISBN | : 9780582404441 |
Business travel is a fast-expanding sector of the travel and tourism industry. This text covers all sectors of business-related travel in an analytical manner and provides a sound practical and theoretical context for the study of this subject.
| Author | : Nigel Evans |
| Publisher | : Routledge |
| Total Pages | : 421 |
| Release | : 2012-04-27 |
| Genre | : Business & Economics |
| ISBN | : 1136362665 |
Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.
| Author | : J. Christopher Holloway |
| Publisher | : Trans-Atlantic Publications |
| Total Pages | : 246 |
| Release | : 1983 |
| Genre | : Tourism |
| ISBN | : 9780712105941 |
| Author | : J. Christopher Holloway |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2016 |
| Genre | : Tourism |
| ISBN | : 9781292063249 |
The tourism industry is in a constant state of flux, where trends and attitudes are frequently susceptible to outside influences, including factors such as technological and economic change. The Business of Tourism by Chris Holloway and Claire Humphreys is the ideal textbook to help readers not only understand these new changes but look at them with a critical eye and predict future trends. This book is an essential text for students of tourism management or travel and tourism. The historical context is combined with background theory and research, plus up-to-date international case studies. It examines in detail the tourism product, its impacts and the nature of the tourist, to provide the reader with a comprehensive understanding of the management of this important global industry. The result is a practical and relevant text for any student wishing to work in one of the many diverse sectors of the tourism industry.
| Author | : Carvalho, Luisa Cagica |
| Publisher | : IGI Global |
| Total Pages | : 378 |
| Release | : 2019-08-30 |
| Genre | : Business & Economics |
| ISBN | : 152259938X |
The international tourism industry has seen increased growth in the past few years as millions of individuals continue to travel worldwide. As one of the world’s largest economic sectors, creating jobs, driving exports, and generating prosperity worldwide, hospitality and tourism management needs to continually be explored in order to update best business models and practice. Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry is an essential reference source that emphasizes emergent and innovative aspects and new challenges and issues within the industry with a particular focus on demand, supply, and destination management. Featuring research on topics such as circular economy, consumer behavior, and social networking, this book is ideally designed for business professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians.
| Author | : J. Alf Bennett |
| Publisher | : Juta and Company Ltd |
| Total Pages | : 268 |
| Release | : 2001 |
| Genre | : Business & Economics |
| ISBN | : 9780702156366 |
South Africa is well positioned to capture an increasingly large share of the international travel and tourism market. This book provides an introduction to the marketing of travel strategy market segmentation, marketing research and marketing planning.
