Business Research
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Author | : Donald R. Cooper |
Publisher | : Irwin/McGraw-Hill |
Total Pages | : 857 |
Release | : 2003-01-01 |
Genre | : Industrial management |
ISBN | : 9780072498707 |
Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
Author | : Jill Collis |
Publisher | : Bloomsbury Publishing |
Total Pages | : 377 |
Release | : 2021-03-23 |
Genre | : Business & Economics |
ISBN | : 1352011824 |
Now in its fifth edition, Business Research offers students a practical, hands-on guide throughout the research process, from literature review to writing up the results. Accessible and clear, this much loved textbook provides the tools needed to embark on and successfully complete research projects. Its balance of practical advice, methodical approach and sound academic underpinning gives a comprehensive grounding in research methods, so that you can decide on the most appropriate way of collecting, analysing and presenting data. New to this Edition: - Expanded practical guidance on areas students find challenging, such as sampling, writing up research and presenting data. - Fully revised and refreshed to provide a more international perspective. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/business-research. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Author | : S. N. Murthy |
Publisher | : Excel Books India |
Total Pages | : 416 |
Release | : 2009 |
Genre | : Business |
ISBN | : 9788174465795 |
Business research methods will serve as a text book on marketing research for students pursuing courses in management and commerce. The main focus is on the Indian context. Various analytical tools used in research methods are given along with exhaustive coverage and illustrations. Assignments are included in various chapters to help in acquiring in-depth subject knowledge and application orientation. The book contains 7 sections divided into 23 chapters. Case studies are included which will help to develop analytical skills. SPSS application has been described wherever necessary. The book can be of great help to MBA, PGDBM, MMS, BBA and Commerce students.
Author | : Alan Bryman |
Publisher | : Oxford University Press, USA |
Total Pages | : 822 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 0199284989 |
An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.
Author | : John Beech |
Publisher | : SAGE |
Total Pages | : 361 |
Release | : 2014-11-10 |
Genre | : Business & Economics |
ISBN | : 1473906288 |
Taking the fear out of writing your business project, this book helps you understand and carry out each step of the research process. With detailed, friendly and engaging support it takes you from the very beginning to the very end. Key features: Chapters are structured around FAQs such as ‘How to choose a research question?’, ‘How do I go about a literature review?’ guiding you towards a full understanding of the research process Workbook tasks help you shape your thoughts on each topic, enabling you to decide your own research question and how you will research it The importance of various ideas is clearly signposted, helping you prioritise your time according to your needs and goals. Templates and checklists from the book are also available for download at the Doing Your Business Research Project companion website at study.sagepub.com/beech This interactive guide is ideal for all Business and Management students about to complete a research project or dissertation.
Author | : Donald R. Cooper |
Publisher | : |
Total Pages | : 480 |
Release | : 2006 |
Genre | : Industrial management |
ISBN | : 9787300084213 |
教育部高校工商管理类教学指导委员会双语教学推荐教材工商管理经典教材·核心课系列
Author | : Duane Davis |
Publisher | : South Western Educational Publishing |
Total Pages | : 0 |
Release | : 2000 |
Genre | : Beslutningstagning-ledelse |
ISBN | : 9780534373979 |
This Fifth Edition reflects the ever-increasing changes in the tools and technology available today. Duane Davis teaches students and managers how to develop ways to efficiently and effectively plan, collect, organize, and assimilate information to make informed business decisions. This book covers the fundamentals of conducting research as well as the recent advancements in the field of business research such as the use of the Internet, qualitative research, and modern analytical tools (SPSS and Excel). The new edition is available packaged with the SPSS Student Version Software.
Author | : Dr. Mukul A. Burghate I Dr. Nilesh A. Chole |
Publisher | : mukul burghate |
Total Pages | : 165 |
Release | : |
Genre | : Antiques & Collectibles |
ISBN | : |
Business research is a process of acquiring detailed information of all the areas of business and using such information in maximizing the sales and profit of the business. Such a study helps companies determine which product/service is most profitable or in demand. In simple words, it can be stated as acquisition of information or knowledge for professional or commercial purpose to determine opportunities and goals for a business. The purpose of this textbook is to present an introduction to the Business Research subject of MBA. The book contains the syllabus from basics of the subjects going into the intricacies of the subjects. All the concepts have been explained with relevant examples and diagrams to make it interesting for the readers. An attempt is made here by the authors of to assist the students by way of providing Study Material as per the curriculum with non-commercial considerations. However, it is implicit that these are exam-oriented Study Material and students are advised to attend regular lectures in the Institute and utilize reference books available in the library for In-depth knowledge. We owe to many websites and their free contents; we would like to specially acknowledge contents of website www.wikipedia.com and various authors whose writings formed the basis for this book. We acknowledge our thanks to them. At the end we would like to say that there is always a room for improvement in whatever we do. We would appreciate any suggestions regarding this study material from the readers so that the contents can be made more interesting and meaningful. Readers can email their queries and doubts to our authors on [email protected]. We shall be glad to help you immediately. Authors: Dr.Mukul .A. Burghate and Dr. Nilesh A. Chole
Author | : Jonathan Wilson |
Publisher | : SAGE |
Total Pages | : 338 |
Release | : 2010-04-20 |
Genre | : Social Science |
ISBN | : 1446242692 |
Essentials of Business Research: A Guide to Doing Your Research Project is a concise, student-friendly text that cuts through the jargon of research methods terminology to present a clear guide to the basics of methodology in a business and management context. This extremely accessible book is informed throughout by the use of clear case studies and examples that serve to bring the research process to life for student readers. Unusually for a Methods text, Wilson also explicitly considers the importance of the supervisor in the dissertation process, and explains for the reader what lecturers are looking for from their students at every stage of the process in a good research project. This book aims to guide the student through the entire research process by using actual student case examples and explaining the role of the supervisor and how to meet their expectations. Key features include: - ‘You’re the Supervisor’ sections – helps students to meet their learning outcomes; - ‘Common questions and answers’ – provides students with an invaluable point of reference for some of the challenges they are likely to face while undertaking their research project; - Comprehensive section on ethical issues students need to consider when undertaking their research project; - A full student glossary. - The book is packed throughout with student-friendly features such as helpful diagrams, student case studies, chapter objectives, annotated further reading sections and summary and references at the end of each chapter. Essentials of Business Research is accompanied by a companion website containing an array of material for lecturers and students including: multiple choice questions to enable students to test their knowledge and progress; chapter-by-chapter links to academic journal articles demonstrating each method’s application; chapter-by-chapter links to youtube resources to provide further context; chapter-by-chapter powerpoint slides to help lecturers and students.
Author | : Donald R. Cooper |
Publisher | : SAGE Publications |
Total Pages | : 425 |
Release | : 2018-08-24 |
Genre | : Business & Economics |
ISBN | : 1544307810 |
Business Research: A Guide to Planning, Conducting and Reporting Your Study bridges the academic foundation and the practical application of research methodology through an in-depth and insightful tour of the research process—exploring, planning, creating, conducting, collecting, analyzing, and reporting. The text weaves together timeless principles, emerging ideas, contemporary examples and modern tools in a narrative that is both authoritative and supportive. Integrating a unique Roadmap framework throughout, Business Research navigates students from the start of their initial inquiry to their final stop in reporting their findings, building their confidence as they move point-to-point in their journey. Written with exceptional clarity and focus, Donald Cooper has created a guide to research that will be valuable to students in their academic pursuits as well as their professional careers. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students.