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| Author | : Gupta C.B. |
| Publisher | : S. Chand Publishing |
| Total Pages | : 202 |
| Release | : |
| Genre | : Business & Economics |
| ISBN | : 9352832469 |
The present book has been especially designed and written as per the BBA Course (Paper No. 302: Business Policy & Strategy) of Guru Gobind Singh Indraprastha University, Delhi.
| Author | : Gupta C.B. |
| Publisher | : S. Chand Publishing |
| Total Pages | : 420 |
| Release | : |
| Genre | : Business & Economics |
| ISBN | : 9384319341 |
Gives chapter outline to indicate the topics covered in each chapter. Provides diagrams and tables to illustrate the text. Includes examples from Indian organisations. Incorporates chapter-end summary for quick recapitulation. Gives test questions culled from MBA, M.Com and BBA examinations Includes case studies at the end of every chapter. This textbook is designed for the students of MBA and M.Com. Besides, it will also be useful to the students of MHROD, MIB and MBE. Students of postgraduate diploma in global business operations, chartered accountancy and BBA will also find this book useful.
| Author | : Lawrence R. Jauch |
| Publisher | : McGraw-Hill College |
| Total Pages | : 940 |
| Release | : 1988 |
| Genre | : Business & Economics |
| ISBN | : 9780070323476 |
| Author | : David S. Bright |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2023-05-16 |
| Genre | : |
| ISBN | : 9781998109166 |
Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.
| Author | : Rudani R.B. |
| Publisher | : S. Chand Publishing |
| Total Pages | : 441 |
| Release | : 2010-12 |
| Genre | : Business & Economics |
| ISBN | : 8121931681 |
Introduction To Marketing 1 42 2. Emerging Issues In Marketing 43 66 3. Marketing Environment And Demand Forecasting 67 81 4. Consumer Behavior And Market Segmentation 82 119 5. Product Decisions 120 152 5.1. Product-Related Strategies 153 174 6. Pricing Decisions 175 189 7. Market Promotion Mix 190 198 7.1. Advertising 199 235 7.2. Personal Selling And Sales Force Management 236 262 7.3. Sales Promotion 263 268 7.4. Publicity And Public Relations 269 283 8. Physical Distribution And Channel Of Distribution 284 305 9. Marketing Information System And Marketing Research 306 341 10. Rural Marketing 342 357 11. Marketing Of Services 358 264 12. Elements Of Retailing 365 387 13. International Marketing 388 399 14. Marketing Control 400 413 15. Analysing Competition 414 430 16. Case Study Marketing Cases And Analysis 431 448 17. Project Report In Marketing Practical Study 449 469 Bibliography
| Author | : Azhar Kazmi |
| Publisher | : |
| Total Pages | : 459 |
| Release | : 1992 |
| Genre | : Business planning |
| ISBN | : 9780074602065 |
| Author | : Chauhan S.S. |
| Publisher | : Vikas Publishing House |
| Total Pages | : 300 |
| Release | : 2009-11-01 |
| Genre | : Education |
| ISBN | : 9788125911531 |
The contents of the book are comprehensive and cover the whole spectrum of guidance as an emerging discipline within the larger field of education in the country. The language and style of the book are simple. References and assignments have been provided at the end of each chapter to help students in preparing for examinations. Examples and illustrations have been given from the day-to-day life of students. The book has been especially designed to cater to the needs of B.Ed., M.ED., M.A. and M.Phil. students who offer educational and vocational guidance as a paper. It will also prove useful for teachers, administrators and parents in providing necessary information on guidance and counselling.
| Author | : Rph Editorial Board |
| Publisher | : Ramesh Publishing House |
| Total Pages | : 542 |
| Release | : 2020-10 |
| Genre | : Education |
| ISBN | : 9789350121276 |
The present book is specially published for the aspirants of 'Bachelor of Business Administration (BBA)' Common Entrance Test (CET) organised by the Guru Gobind Singh Indraprastha University, Delhi. Based on the current exam pattern, the book comprises Solved Previous Years' Papers for aspirants to make them familiar with the exam pattern and the type of questions asked, and their answers. Detailed Explanation have also been provided for Selected Questions. The book contains ample amount of Study and Practice Material comprising numerous solved MCQs on all the subjects & topics important from the point of view of the exam. All the Practice questions have been solved by respective subject-experts with due diligence. To an earnest reader the book will definitely prove very useful for study, self-practice, and during the precious moments before the exam for reference and revision. The book is highly recommended for the aspirants to Sharpen their Problem Solving Skills with intensive practice of actual exam-style questions and numerous practice questions provided in the book, and prepare themselves to face the exam with Confidence, Successfully. While the specialized study and practice material of this book Paves the Way for your Success, your own intelligent study and intensive practice with this will definitely ensure you a Well-deserved Entry into the Prestigious Institution leading you to a Successful Career.
| Author | : M C Kuchhal & Vivek Kuchhal |
| Publisher | : Vikas Publishing House |
| Total Pages | : 680 |
| Release | : |
| Genre | : Business & Economics |
| ISBN | : 9352718372 |
Business Legislation for Management is meant for students of business management, who need to be familiar with business laws and company law in their future role as managers. The book explains these laws in a simple and succinct manner, making the students sufficiently aware of the scope of these laws so that they are able to operate their businesses within their legal confines. The book approaches the subject in a logical way, so that even a student with no legal background is able to understand it.
| Author | : Moorad Choudhry |
| Publisher | : John Wiley & Sons |
| Total Pages | : 868 |
| Release | : 2022-09-22 |
| Genre | : Business & Economics |
| ISBN | : 1119755689 |
A timely and robust discussion of responsible bank stewardship and practice. The Second Edition of The Principles of Banking offers banking professionals, regulators, and students from a variety of backgrounds an authoritative and practical discussion of the foundations of modern banking and good banking practice. In the book, you'll find a comprehensive roadmap to a more sustainable business model for your banking organization. The author draws on his many years' experience as a commercial and investment banker as he explains the original principles of banking—including sound lending policy, capital management, and liquidity risk management—as well as new material covering the impact of COVID-19 on banks, risk management, and balance sheet management. The Principles of Banking also provides recommendations for bank asset-liability management best practices that enable banks to deliver optimized balance sheets for the benefit of all stakeholders. It also includes new chapters in market risk management, foreign exchange risk management, interest rate risk, and credit risk policy and management. An essential update to a widely read and taught banking text, The Principles of Banking, Second Edition is an indispensable resource for banking professionals and students everywhere.
