Business Communication Fifth Edition Custom Publication
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| Author | : Paul A. Argenti |
| Publisher | : |
| Total Pages | : 288 |
| Release | : 2012 |
| Genre | : Communication in management |
| ISBN | : 9780071326155 |
Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
| Author | : Mary Ellen Guffey |
| Publisher | : South Western Educational Publishing |
| Total Pages | : 0 |
| Release | : 2004 |
| Genre | : Business communication |
| ISBN | : 9780324233643 |
This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.
| Author | : Dan P. Modaff |
| Publisher | : Cognella Academic Publishing |
| Total Pages | : |
| Release | : 2021-08-20 |
| Genre | : |
| ISBN | : 9781793549617 |
Organizational Communication: Foundations, Challenges, and Misunderstandings examines how communication is central to organizational life and the complexities and complications that arise as people attempt to coordinate their organizational activities. The text underscores the importance of the relationships we establish with the people with whom we work and how a better understanding of organizational communication theory and application can help us anticipate and manage misunderstandings in the workplace. In Part One, students learn about classical and modern management theories, systems theory, and frameworks for understanding organizational communication, including organizational culture and critical theory. In Part Two, the text covers topics traditionally covered in organizational communication textbooks through the lens of misunderstandings. Stories from organizational members highlight challenges and opportunities related to communicating in the organization. Realistic recruitment, socialization, the relationship between supervisors and subordinates, peer and team relationships, and leadership communication are addressed. The fifth edition features new interview data; broader coverage of diversity; expanded discussions of emotions at work; and examinations of workplace bullying, blended relationships, and technology as it relates to gender and age. Offering students a balanced mix of theoretical and practical information, Organizational Communication is an exemplary textbook for introductory organizational communication courses.
| Author | : Michalle E. Mor Barak |
| Publisher | : SAGE Publications |
| Total Pages | : 417 |
| Release | : 2016-09-22 |
| Genre | : Business & Economics |
| ISBN | : 1483386112 |
Winner of the George R. Terry Book Award from Academy of Management and the Outstanding Academic Title Award from CHOICE Magazine Successful management of our increasingly diverse workforce is one of the most important challenges facing organizations today. In the Fourth Edition of her award-winning text, Managing Diversity, author Michàlle E. Mor Barak argues that inclusion is the key to unleashing the potential embedded in a multicultural workforce. This thoroughly updated new edition includes the latest research, statistics, policy, and case examples. A new chapter on inclusive leadership explores the diversity paradox and unpacks how leaders can leverage diversity to increase innovation and creativity for competitive advantage. A new chapter devoted to “Practical Steps for Creating an Inclusive Workplace” presents a four-stage intervention and implementation model with accompanying scales that can been used to assess inclusion in the workplace, making this the most practical edition ever.
| Author | : Richard R. Gesteland |
| Publisher | : Copenhagen Business School Press DK |
| Total Pages | : 404 |
| Release | : 2012 |
| Genre | : Business & Economics |
| ISBN | : 9788763002387 |
The theme of this new edition of Cross-Cultural Business Behavior is CHANGE. First of all, cultures change. In markets around the world, business behavior is constantly evolving, impelled by generational shifts, improvements in education, and (especially) increasing exposure to the world marketplace. That is why all of the book's 43 'Negotiator Profiles' have been thoroughly updated, with new cases and fresh examples added. In addition to the change in culture, international managers' challenges have changed too. For example, just a few years ago, participants at global management seminars around the world were mainly interested in how to communicate and negotiate with overseas partners. But, they now find that their toughest challenges are how to manage overseas subsidiaries, strategic alliances, and international partnerships. To reflect these new realities, the book's time-tested framework for understanding cross-cultural negotiating behavior has been expanded to include a wide variety of practical pointers on managing in today's global marketplace. This fifth edition is important for everyone involved with global management, whether student or manager, because cultures and business challenges do change. The book is an essential survival guide for doing business in cultures other than one's own.
| Author | : Tom Altstiel |
| Publisher | : SAGE Publications |
| Total Pages | : 751 |
| Release | : 2015-12-10 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1506315402 |
Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.
| Author | : Iris I. Varner |
| Publisher | : McGraw-Hill Higher Education |
| Total Pages | : 530 |
| Release | : 2011 |
| Genre | : Business communication |
| ISBN | : 0077476778 |
Intercultural Communication in the Global Workplace, 5e by Beamer and Varner addresses the issues of culture and communication within the context of international business. The text provides examples of how cultural values and practices impact business communication. The authors explore the relationships among the cultural environments of the firm and the structure of the firm. They examine how companies and individuals communicate, and concentrate on the underlying cultural reasons for behavior.
| Author | : James S. O'Rourke |
| Publisher | : |
| Total Pages | : 456 |
| Release | : 2010 |
| Genre | : Business & Economics |
| ISBN | : |
Strategic communication methods that support the development of ethical and effective managers at all levels of business. For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication. In this fourth edition, three dozen case studies are provided to help students see how their new skills would work in a real setting. A new chapter has also been added on Persuasion, examining the science behind influencing decision making in others. Management Communication in Transition; Communication and Strategy; Communication Ethics; Speaking; Writing; Persuasion; Technology; Listening and Feedback; Nonverbal Communication; Intercultural and International Communication; Conflict Management; Business Meetings; Meeting the Media Effective communication can make or break an individual career or an entire business. By developing powerful techniques to get their message across, students can learn to turn ideas into action and success.
| Author | : Dan O'Hair |
| Publisher | : Macmillan |
| Total Pages | : 641 |
| Release | : 2012-01-16 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0312644205 |
Real Communication uses stories from real people and the world around us to present the best and most lively introduction to communication concepts. Professors and students alike have fallen in love with Real Communication’s down-to-earth writing style, its coverage of research, and its wealth of learning and teaching tools. They also appreciate how Real Communication strives to weave the discipline’s different strands together with the CONNECT feature that shows students how concepts work and apply across interpersonal, small group, and public speaking contexts. The Second Edition is even better with a broader array of engaging examples, new coverage of hot topics in the field like Intercultural and mediated communication, plus a public speaking unit honed to provide the essential information students need for this fast-paced course. Whether you want a traditional paperback, an e-Book — online or downloadable to a device — a looseleaf edition, or the book within the new HumanCommClass, Real Communication has an option for you. Read the preface.
| Author | : Richard Johnson-Sheehan |
| Publisher | : Pearson |
| Total Pages | : 658 |
| Release | : 2014-11-03 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0133852199 |
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. T echnical Communication Today was written for introduction to technical communication or technical writing courses taught most often in English Departments. Technical Communication Today remains the only text to fully centralize the computer in the technical workplace, presenting how writers use computers throughout their communication process. Writers use their computers to help them think, research, compose, design, and edit. Not only is Technical Communication Today firmly rooted in core rhetorical principles, but the text also presents computers as thinking tools that powerfully influence how we develop, produce, design, and deliver technical documents and presentations. Technical Communication Today speaks to today's students and how they expect to learn information. Instructional narrative is “chunked,” so that readable portions of text are combined with graphics. This presentation facilitate learning, and models the way today’s technical documents should be designed. Additionally, the chunked presentation integrates an awareness of how documents are read—often “raided” by readers seeking the information they need. By mirroring these processes in its content and structure, Technical Communication Today offers readers a higher level of accessibility.
