Small Business Management in the 21st Century
Author | : David T. Cadden |
Publisher | : |
Total Pages | : 338 |
Release | : 201? |
Genre | : Small business |
ISBN | : 9781453345542 |
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Author | : David T. Cadden |
Publisher | : |
Total Pages | : 338 |
Release | : 201? |
Genre | : Small business |
ISBN | : 9781453345542 |
Author | : Alan Zimmerman |
Publisher | : Routledge |
Total Pages | : 683 |
Release | : 2013-04-12 |
Genre | : Business & Economics |
ISBN | : 1135079676 |
Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. The products themselves may be highly complex, often requiring a sophisticated buyer to understand them. Increasingly, B2B relationships are conducted in a global context. However all textbooks are region-specific—except this one. This textbook takes a global viewpoint, with an international author team and cases from across the globe. Other unique features of this excellent textbook include: placement of B2B in a strategic marketing setting; full discussion of strategy in a global setting including hypercompetition; full chapter on ethics early in the text; detailed review of global B2B services marketing, trade shows and market research; This new edition has been completely rewritten, and features expanded sections on globalisation and purchasing, plus brand new sections on social media marketing and intellectual property. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses. At the same time, it's comprehensive enough to cover all the aspects of B2B marketing any marketer needs, be they students or practitioners looking to improve their knowledge.
Author | : Martin Mwenda Muchena |
Publisher | : OUP Oxford |
Total Pages | : 0 |
Release | : 2014-03 |
Genre | : Juvenile Nonfiction |
ISBN | : 9780198392811 |
Completely updated by a Business and Management workshop leader to accurately match the new 2014 syllabus, this new edition includes a special focus on the new concept-based learning requirement. Every topic is comprehensively covered, plus full assessment support drives high achievement and TOK links ensure learning aligns to the IB philosophy.
Author | : Andy Mathews |
Publisher | : |
Total Pages | : 216 |
Release | : 2019-06-17 |
Genre | : |
ISBN | : 9781682856055 |
Business management refers to the administration and execution of business operations with strategic decision-making for the efficient organization of resources, to achieve business goals. Business management consists of several branches of financial management, human resource management, information technology management, marketing management, operations management and strategic management. Business management focuses on the six functions of forecasting, planning, organizing, commanding, coordinating and controlling. This book attempts to understand the multiple branches that fall under the discipline of business management. It also traces the progress of this field and highlights some of its key concepts and applications. Researchers and students actively engaged in this field will find this book full of crucial and unexplored concepts.
Author | : George Foster |
Publisher | : Routledge |
Total Pages | : 686 |
Release | : 2020-08-09 |
Genre | : Sports & Recreation |
ISBN | : 1000065855 |
This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specific to each of the vital stakeholders in the sport business is included. Foster, O’Reilly and Dávila present a set of modular chapters supported with international examples. Supplementary materials available to instructors include mini-cases, full case studies, activities, in-class lecture materials and exercises to help students apply the decision-making approach to real-world situations. The book includes content about sport organizations, such as the Olympic Games, FIFA World Cup, the European Premier Leagues and Major North American Professional Sport Leagues. Stanford cases are updated for the second edition and entirely new chapters cover the latest topics, including esports, sports gambling, fantasy sports and crisis management. This is an ideal textbook for upper-level undergraduate and postgraduate students of sports business and management.
Author | : Arthur De Vany |
Publisher | : Rodale |
Total Pages | : 199 |
Release | : 2010-12-21 |
Genre | : Health & Fitness |
ISBN | : 1605291838 |
Identifies the dietary and lifestyle behaviors of the Paleolithic era while arguing that many common diseases, including aging, can be avoided, explaining the benefits of such principles as eating strategically, exercising periodically, and skipping meals.
Author | : David R. Pollock |
Publisher | : Moody Publishers |
Total Pages | : 0 |
Release | : 1996 |
Genre | : Church finance |
ISBN | : 9780802409348 |
Even though the local church isn't in "business" per se, it is still a business, the Lord's business. This valuable church reference is divided into four sections: law, finance, facilities, and personnel.
Author | : Abel Adekola |
Publisher | : Routledge |
Total Pages | : 329 |
Release | : 2016-04-22 |
Genre | : Business & Economics |
ISBN | : 1317128117 |
This book interweaves the concepts of the guidance on globalization, international management, and the intricacies of international business that many books on the market treat independently. It clarifies and explains culture, cultural misunderstandings, and cross-cultural interactions. Adekola and Sergi's text is unique in that it offers both the management perspective and the cultural perspective. It is for managers seeking to thrive in the global economy. This book focuses on managing global organizations, providing a basis for understanding the influence of culture on international management, and the key roles that international managers play. It clearly shows how to develop the cross-cultural expertise essential to succeed in a world of rapid and profound economic, political and cultural changes.
Author | : Ratih Hurriyati |
Publisher | : CRC Press |
Total Pages | : 1051 |
Release | : 2020-01-06 |
Genre | : Business & Economics |
ISBN | : 1000651215 |
The GCBME Book Series aims to promote the quality and methodical reach of the Global Conference on Business Management & Entrepreneurship, which is intended as a high-quality scientific contribution to the science of business management and entrepreneurship. The Contributions are the main reference articles on the topic of each book and have been subject to a strict peer review process conducted by experts in the fields. The conference provided opportunities for the delegates to exchange new ideas and implementation of experiences, to establish business or research connections and to find Global Partners for future collaboration. The conference and resulting volume in the book series is expected to be held and appear annually. The year 2019 theme of book and conference is "Creating Innovative and Sustainable Value-added Businesses in the Disruption Era". The ultimate goal of GCBME is to provide a medium forum for educators, researchers, scholars, managers, graduate students and professional business persons from the diverse cultural backgrounds, to present and discuss their researches, knowledge and innovation within the fields of business, management and entrepreneurship. The GCBME conferences cover major thematic groups, yet opens to other relevant topics: Organizational Behavior, Innovation, Marketing Management, Financial Management and Accounting, Strategic Management, Entrepreneurship and Green Business.
Author | : Özbebek Tunç, Ay?egül |
Publisher | : IGI Global |
Total Pages | : 354 |
Release | : 2019-07-26 |
Genre | : Business & Economics |
ISBN | : 1522594183 |
Changes in the global economy bring new dynamics, concepts, and implications that require digitalization and adaptation. The new “normal” has changed, and companies must adopt such strategies if they want to survive in the ever-changing business environments. Business Management and Communication Perspectives in Industry 4.0 is a pivotal reference source that provides vital research on the planning, implementing, and evaluating of strategies for the new industry standards. While highlighting topics such as artificial intelligence, digital leadership, and management science, this publication theorizes about tomorrow’s business and communication environments based on the past and present of the concepts. This book is ideally designed for managers, researchers, educators, students, professionals, and policymakers seeking current research on blending managerial and communicational concepts with a multidisciplinary approach.