Building The Consumer Of Tomorrow
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Author | : Blake Morgan |
Publisher | : HarperCollins Leadership |
Total Pages | : 225 |
Release | : 2019-10-29 |
Genre | : Business & Economics |
ISBN | : 1400213649 |
With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today! Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective. The Customer of the Future explains how today's customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don't adapt to these new expectations won't last. This book prepares your organization for these increasing demands by helping you do the following: Learn the ten defining strategies for a customer experience-focused company. Implement new techniques to shift the entire company from being product-focused to being customer-focused. Gain insights through case studies and examples on how the world's most innovative companies are offering new and compelling customer experiences. Tomorrow's customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization!
Author | : Lawrence J. Gitman |
Publisher | : |
Total Pages | : 1455 |
Release | : 2024-09-16 |
Genre | : Business & Economics |
ISBN | : |
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author | : Alice C. Hill |
Publisher | : Oxford University Press, USA |
Total Pages | : 265 |
Release | : 2020 |
Genre | : Climate change mitigation |
ISBN | : 019090934X |
Even under the most optimistic scenarios, significant global climate change is now inevitable. While squarely confronting the scale of the risks we face, Building a Resilient Tomorrow presents replicable sustainability successes and clear-cut policy recommendations that can improve the climate resilience of communities in the US and beyond.
Author | : Paul Leinwand |
Publisher | : Harvard Business Press |
Total Pages | : 142 |
Release | : 2022-01-04 |
Genre | : Business & Economics |
ISBN | : 1647822335 |
Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.
Author | : Marty Cagan |
Publisher | : John Wiley & Sons |
Total Pages | : 370 |
Release | : 2017-11-17 |
Genre | : Business & Economics |
ISBN | : 111938754X |
How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.
Author | : Amy Edmondson |
Publisher | : Berrett-Koehler Publishers |
Total Pages | : 241 |
Release | : 2016-04-18 |
Genre | : Business & Economics |
ISBN | : 1626564205 |
Niccolò Machiavelli famously wrote, "There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success than to take the lead in the introduction of a new order of things." That's what this book is about--innovation far more audacious than a new way to find a restaurant or a smart phone you can wear on your wrist. Harvard professor Amy Edmondson and journalist Susan Salter Reynolds explore how to bring into being systems that transform human experience and make the world more livable and sustainable. This demands "big teaming": intense collaboration across professions and industries that may have completely different mindsets and even be antagonistic to each other. To do this successfully requires practicing new forms of leadership that combine an expansive vision with incremental action--not an easy balance. To reveal how pioneers build the future, Edmondson and Reynolds tell the story of Living PlanIT, an award-winning "smart city" start-up with a breathtakingly ambitious goal: building a showcase high-tech city from scratch to pilot its software. This meant a joint effort spanning a truly disparate group of software entrepreneurs, real estate developers, city government officials, architects, construction companies, and technology corporations. We get to know Living PlanIT's leaders and follow them and their partners through cycles of hope, exhaustion, disillusionment, pragmatism, and renewal. There are powerful lessons here for anyone, in any industry, seeking to transform the world.
Author | : United States. Congress. House. Committee on Commerce |
Publisher | : |
Total Pages | : 398 |
Release | : 1998 |
Genre | : Electronic commerce |
ISBN | : |
Author | : Raja Rajamannar |
Publisher | : HarperCollins Leadership |
Total Pages | : 241 |
Release | : 2021-02-09 |
Genre | : Business & Economics |
ISBN | : 1400224039 |
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
Author | : Philip Sadler |
Publisher | : Kogan Page Publishers |
Total Pages | : 312 |
Release | : 2002 |
Genre | : Business process |
ISBN | : 9780749437107 |
The inclusive approach to business balances profitability with sustainability, corporate social responsibility and environmental accountability. With international case studies, this book shows how companies are building businesses that make sense to both shareholders and society. Topics include: the new economy; why attitudes are changing; sustainability; why purpose and values matter; inclusive leadership; and designing tomorrow's companies.
Author | : Malcolm Eames |
Publisher | : John Wiley & Sons |
Total Pages | : 335 |
Release | : 2017-09-08 |
Genre | : Business & Economics |
ISBN | : 1119007232 |
A groundbreaking exploration of the most promising new ideas for creating the sustainable cities of tomorrow The culmination of a four-year collaborative research project undertaken by leading UK universities, in partnership with city authorities, prominent architecture firms, and major international consultants, Retrofitting Cities for Tomorrow's World explores the theoretical and practical aspects of the transition towards sustainability in the built environment that will occur in the years ahead. The emphasis throughout is on emerging systems innovations and bold new ways of imagining and re-imagining urban retrofitting, set within the context of ‘futures-based’ thinking. The concept of urban retrofitting has gained prominence within both the research and policy arenas in recent years. While cities are often viewed as a source of environmental stress and resource depletion they are also hubs of learning and innovation offering enormous potential for scaling up technological responses. But city-level action will require a major shift in thinking and a scaling up of positive responses to climate change and the associated threats of environmental and social degradation. Clearly the time has come for a more coordinated, planned, and strategic approach that will allow cities to transition to a sustainable future. This book summarizes many of the best new ideas currently in play on how to achieve those goals. Reviews the most promising ideas for how to approach planning and coordinating a more sustainable urban future by 2050 through retrofitting existing structures Explores how cities need to govern for urban retrofit and how future urban transitions and pathways can be managed, modeled and navigated Offers inter-disciplinary insights from international contributors from both the academic and professional spheres Develops a rigorous conceptual framework for analyzing existing challenges and fostering innovative ways of addressing those challenges Retrofitting Cities for Tomorrow's World is must-reading for academic researchers, including postgraduates insustainability, urban planning, environmental studies, economics, among other fields. It is also an important source of fresh ideas and inspiration for town planners, developers, policy advisors, and consultants working within the field of sustainability, energy, and the urban environment.