Leadership and Management: Theory and Practice 8e

Leadership and Management: Theory and Practice 8e
Author: Kris Cole
Publisher: Cengage AU
Total Pages: 49
Release: 2022-10-12
Genre: Business & Economics
ISBN: 0170453650

Leadership & Management: Theory & Practice focuses on addressing the core management units within the Diploma of Leadership and Management, BSB50420, and Certificate IV in Leadership and Management, BSB40520. This market-leading textbook provides students with rigorous information while balancing the key topics with a practical approach, through real-life case studies, examples and problem-solving techniques. It uses everyday business terms and language, putting management in a context that makes it easy to understand for all types of learners

MARKETING PRINCIPLES

MARKETING PRINCIPLES
Author: NARAYAN CHANGDER
Publisher: CHANGDER OUTLINE
Total Pages: 128
Release: 2024-01-09
Genre: Business & Economics
ISBN:

THE MARKETING PRINCIPLES MCQ (MULTIPLE CHOICE QUESTIONS) SERVES AS A VALUABLE RESOURCE FOR INDIVIDUALS AIMING TO DEEPEN THEIR UNDERSTANDING OF VARIOUS COMPETITIVE EXAMS, CLASS TESTS, QUIZ COMPETITIONS, AND SIMILAR ASSESSMENTS. WITH ITS EXTENSIVE COLLECTION OF MCQS, THIS BOOK EMPOWERS YOU TO ASSESS YOUR GRASP OF THE SUBJECT MATTER AND YOUR PROFICIENCY LEVEL. BY ENGAGING WITH THESE MULTIPLE-CHOICE QUESTIONS, YOU CAN IMPROVE YOUR KNOWLEDGE OF THE SUBJECT, IDENTIFY AREAS FOR IMPROVEMENT, AND LAY A SOLID FOUNDATION. DIVE INTO THE MARKETING PRINCIPLES MCQ TO EXPAND YOUR MARKETING PRINCIPLES KNOWLEDGE AND EXCEL IN QUIZ COMPETITIONS, ACADEMIC STUDIES, OR PROFESSIONAL ENDEAVORS. THE ANSWERS TO THE QUESTIONS ARE PROVIDED AT THE END OF EACH PAGE, MAKING IT EASY FOR PARTICIPANTS TO VERIFY THEIR ANSWERS AND PREPARE EFFECTIVELY.

Communication as Culture

Communication as Culture
Author: James W. Carey
Publisher: Psychology Press
Total Pages: 258
Release: 1992
Genre: Language Arts & Disciplines
ISBN: 9780415907255

Carey's seminal work joins central issues in the field and redefines them. It will force the reader to think in new and fruitful ways about such dichotomies as transmissions vs. ritual, administrative vs. critical, positivist vs. marxist, and cultural vs. power-orientated approaches to communications study. An historically inspired treatment of major figures and theories, required reading for the sophisticated scholar' - George Gerbner, University of Pennsylvania ...offers a mural of thought with a rich background, highlighted by such thoughts as communication being the 'maintenance of society in time'. - Cast/Communication Booknotes These essays encompass much more than a critique of an academic discipline. Carey's lively thought, lucid style, and profound scholarship propel the reader through a wide and varied intellectual landscape, particularly as these issues have affected Modern American thought. As entertaining as it is enlightening, Communication as Culture is certain to become a classic in its field.

Management of Electronic and Digital Media

Management of Electronic and Digital Media
Author: Alan B. Albarran
Publisher: Cengage Learning
Total Pages: 0
Release: 2016-01-01
Genre: Art
ISBN: 9781305077560

Packed with real-life examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, provides the latest information on the management and leadership techniques and strategies used in the electronic and digital media industries. The text is popular for its contemporary approach and clear, current illustrations. Succinctly written, the Sixth Edition covers the most important aspects for future managers, leaders and entrepreneurs in the rapidly evolving media industries -- and includes an all-new chapter: Media Management: Manager/Leader/Entrepreneur. New coverage highlights trends in big data, mobile, social media, and the cloud. In addition, end-of-chapter case studies put readers in the role of a manager in a decision-making environment. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

BSBRES401A

BSBRES401A
Author:
Publisher:
Total Pages: 107
Release: 2008
Genre: Business
ISBN: 9781740427883