Broadcast Basics

Broadcast Basics
Author: Yvonne Cappé
Publisher: Marion Street Press
Total Pages: 0
Release: 2006
Genre: Broadcast journalism
ISBN: 9781933338149

This book teaches beginning broadcast journalists the basics of researching, writing, and filming news. Topics covered include : finding news ; storytelling ; interviewing important people ; uncovering the truth ; writing all the parts of a news broadcast ; assembling a news package ; video sequencing ; camera usage ; editing ... and much more! --from back cover.

Basic NEC with Broadcast Applications

Basic NEC with Broadcast Applications
Author: J.L. Smith
Publisher: Taylor & Francis
Total Pages: 304
Release: 2020-10-14
Genre: Language Arts & Disciplines
ISBN: 1136031227

Basic NEC with Broadcast Applications addresses computer modeling of MF directional broadcast antennas and illustrates the assets and liabilities of the Numerical Electromagnetic Code (NEC). The book's "how to" approach reveals the fundamentals of NEC operation, teaches broadcast applications and shows the reader how to use NEC-2 to: model non-radiating networks, verify calculations, detune unused towers, design top-loaded and skirted antennas, minimize coding by moving and duplicating structures, and much more! Complete with CD, the book is an invaluable toolkit with software necessary for the design and analysis of broadcast antenna arrays.

Strategic Copywriting

Strategic Copywriting
Author: Edd Applegate
Publisher: Rowman & Littlefield
Total Pages: 286
Release: 2005
Genre: Business & Economics
ISBN: 9780742530676

Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapter 6: Newspaper Advertising -- Chapter 7: Magazine Advertising -- Chapter 8: Radio Advertising -- Chapter 9: Television Advertising -- Chapter 10: Direct Mail Advertising -- Chapter 11: Internet Advertising -- Chapter 12: Other Media Advertising -- Chapter 13: Public Relations and Corporate Advertising -- Chapter 14: Advertising Copy Research -- Chapter 15: Advice on How to Get a Job in Advertising -- A Final Note -- References -- Appendix: Graduate Programs.

Satellite Broadcasting Fundamentals

Satellite Broadcasting Fundamentals
Author: Md Tapon Mahamud Jony
Publisher: Lulu.com
Total Pages: 43
Release: 2019-12-13
Genre:
ISBN: 1794807055

This book is about satellite communication and broadcast facilities for the Television Industry. You will get a basic understanding of satellite, satellite position, orbitals, transponders. This book covered live broadcast technologies with fiber optic, DSNG/SNG, Flyaway, OB VAN, Internet Streaming. You will able to understand how modulation-demodulation works. What is the satellite orbital, transponder, LNB's and how encoder works with this equipment? Overall, this is a handy book for the starter who is keen to understand about satellite and television broadcasting.

Broadcast Journalism

Broadcast Journalism
Author: Andrew Boyd
Publisher: CRC Press
Total Pages: 401
Release: 2012-11-12
Genre: Language Arts & Disciplines
ISBN: 1136025863

This newest edition of Broadcast Journalism continues its long tradition of covering the basics of broadcasting from gathering news sources, interviewing, putting together a programme, news writing, reporting, editing, working in the studio, conducting live reports, and more. Two new authors have joined forces in this new edition to present behind the scenes perspectives on multimedia broadcast news, where it is heading, and how you get there. Technology is meshing global and local news. Constant interactivity between on-the-scene reporting and nearly instantaneous broadcasting to the world has changed the very nature of how broadcast journalists must think, act, write and report on a 24/7 basis. This new edition takes up this digital workflow and convergence. Students of broadcast journalism and professors alike will find that the sixth edition of Broadcast Journalism is completely up-to-date. Includes new photos, quotations, and coverage of convergent journalism, podcasting, multimedia journalism, citizen journalism, and more!

The Definitive Guide to Entertainment Marketing

The Definitive Guide to Entertainment Marketing
Author: Al Lieberman
Publisher: FT Press
Total Pages: 305
Release: 2013-07-02
Genre: Business & Economics
ISBN: 0133092305

Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You’ll master innovative new ways to grab consumers’ attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.

Basic TV Reporting

Basic TV Reporting
Author: Ivor Yorke
Publisher: CRC Press
Total Pages: 165
Release: 1997-10-24
Genre: Language Arts & Disciplines
ISBN: 1136026029

Basic TV Reporting is a practical, easy to read guide to the skills needed to become a successful television reporter - arguably the most demanding and glamorous job in journalism. The book describes the role in detail, how reporters fit into the editorial team and where their duties begin and end. Basic TV Reporting is a practical, easy to read guide to the skills needed to become a successful television reporter - arguably the most demanding and glamorous job in journalism. The book describes the role in detail, how reporters fit into the editorial team and where their duties begin and end. The late Ivor Yorke has enjoyed a wealth of experience to pass on to aspiring broadcast journalists, having spent more than 20 years as a writer, reporter, producer and editor, before becoming Head of Journalist Training, BBC News and Current Affairs. He was also a freelance training consultant. He is the author of Television News (now in its third edition) and co-author with the late Bernard Hesketh of An Introduction to ENG, also published by Focal Press. Reviews: `This is a short, well-constructed book which is of as much value to the interviewed as to the interviewer. It is practical and down-to-earth (`keep off the gin, and stick to the tonic') and delightfully easy to read.' British Journal of Educational Technology. ' Easy to read guide to the skills needed to become a successful TV reporter.' Voice of the Listener