Earn what you are worth, achieve breakthrough professional success, and layoff-proof your career. While you do not choose the circumstances of birth, you have the power to choose your destiny by building a unique and compelling personal brand to enhance your value and change the trajectory of your success. You can choose to solve your problems and harsh conditions so they lose prominence and fade into the background. You can welcome others to join your circle of greatness so everyone can enjoy a better life. You do not have to look for greatness outside because you are already born unique. In a world of several billion people you are a supply of one! You must find the unique gifts you have inside, your likes and dislikes, things you can be good at, polish them, showcase them, and monetize them for multiple customers all over the world. All of a sudden you will cease to be a common flower and become the extraordinary and valuable flower that you are. That is what this book is about. Come with me on your journey to a lifetime of greatness! What is a personal brand? Can I build a personal brand? How does it help me? Why do movie actors, singers, TV anchors, and athletes earn millions of dollars? Could I be globally famous like them? Can I get better returns from my marketing? How do I become the best in the world? How do I grow my small business without spending a lot of money on advertising? How can I be better at marketing and branding? How can I use social media for marketing and sales? How can I publish and market my books independently and be paid more for my work? How do I publish audiobooks or narrate for others? How do I create multiple streams of income? Gain better job security? Create my own success? How can I prepare for and survive layoffs? How should I negotiate salary? How can I get fair pay? How do I prepare for job interviews? Write a good resume? Why am I the best candidate for this job? How can I justify my salary requirements? How can I be more effective at professional networking? How do I search for jobs that are not even advertised? Why are less qualified people always getting that job or promotion I wanted? What is my life purpose? How do I find it? If any of these questions are swirling in your mind, this book has your answers. In one book, you get a completely new perspective to improve your life by building a valuable personal brand and gaining confidence, just as it has for countless others globally. Follow the easy step-by-step process and be amazed at the rapid results. Greatness is truly a choice. You do not need to be perfect; you need to perfect your uniqueness. Greatness is a choice, and it has no end. You can #RideTheRainbow forever! This is the revised and expanded 2021/2022 edition. This book will enable anyone in any field at any stage of their career to rise and stay at the top of their chosen field or passion and compete on the global stage.