Bright Marketing For Small Business
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Author | : Robert Craven |
Publisher | : Crimson |
Total Pages | : 176 |
Release | : 2011-06-03 |
Genre | : Business & Economics |
ISBN | : 1780590865 |
Look at your business through the eyes of your customer. Why should people bother to buy from you when they can buy from the competition? How can your marketing reach out to your customers? And what makes your business different from the rest? As a small business owner these are questions you will have to be able to answer confidently and assertively to make your business a success. You probably won’t be the person marketing the product, but you are the person who best understands your business and your sales proposition and you need to ensure your marketing activity is aligned to your business plan. Bright Marketing for Small Business understands this and gives company owners and directors confidence to implement a hooked up marketing plan from research to sales. Author Robert Craven helps you pinpoint: * Who you want to be communicating with (your target audience) * What method of communication is most suitable (email, letter, phone call, Twitter?) * What your message should be (your sales proposition) Remember, in today’s increasingly competitive marketplaces, people have a choice. They can buy from the 'me too' mediocrity or they can buy from the market leaders. Whether you trade locally, regionally, nationally or internationally, Bright Marketing for Small Business helps you look at your business through the eyes of your customer and put yourself ahead of the competition. Robert Craven has an extensive and practical experience of business marketing and currently the managing director of the Directors' Centre, Robert writes in an informal style which makes Bright Marketing both practical and inspiring.
Author | : Jurgen Wolff |
Publisher | : Pearson UK |
Total Pages | : 275 |
Release | : 2010-01-27 |
Genre | : Business & Economics |
ISBN | : 0273720929 |
Author | : |
Publisher | : |
Total Pages | : 284 |
Release | : 2013-02 |
Genre | : Delegated legislation |
ISBN | : |
Author | : Robert Craven |
Publisher | : Crimson Publishing |
Total Pages | : 0 |
Release | : 2007 |
Genre | : Marketing |
ISBN | : 9781854584045 |
Based on a series of award-winning workshops, Bright Marketing reveals that in a world where much is the same, your business needs to be a bit different in order to stand out from the crowd. This revolutionary book shows you how you can apply simple practical changes to your business to ensure its success! This book exposes how your business is always communicating; everything you do communicates something to the customer. With this key factor in mind, Bright Marketing helps you decide what it is that you wish to be communicating,how to be clear about who you want to be communicating with and what the message is that you want them to receive. The author, Robert Craven, has an extensive and practical experience of business marketing. Currently managing director of the Directors' Centre, Robert was titled the 'the entrepreneurship guru' by the Financial Times and as 'truly inspirational' by The Independent. Written in an informal style, this interactive book is both practical and inspiring, engaging you by helpfully leaving spaces for you to make notes and answer questions posed by the author. This book will prove indispensable whatever your business size - whether you trade locally, regionally, nationally or internationally, Bright Marketing will provide you with the know-how in order to position your businesses leaps ahead of the competition.
Author | : Ed Goodman |
Publisher | : Pearson UK |
Total Pages | : 203 |
Release | : 2015-02-02 |
Genre | : Business & Economics |
ISBN | : 1292017708 |
So you've launched your new business. But what do you need to do now to make sure it succeeds? This all-in-one guide will help you make sure your fledgling enterprise becomes a successful business. Packed with all the practical, valuable and insightful guidance you need on sales, marketing, finance, service, technology and much more, each chapter includes: Easy-to-apply strategies for business success Insightful case studies from businesses that survived the first five years Helpful exercises and action plans Valuable templates for you to use The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author | : Marcia Layton Turner |
Publisher | : John Wiley & Sons |
Total Pages | : 314 |
Release | : 2006-12-18 |
Genre | : Business & Economics |
ISBN | : 0470105917 |
From the author of the successful The Unofficial Guide to Marketing Your Small Business, this handy guide provides detailed information on low-budget, high-impact marketing techniques that produce near-immediate results. Small businesses need a quick return on their marketing investments, and this book shows the best ways to achieve it. Small business expert Marcia Layton Turner puts her wealth of business knowledge to work for business owners who need results now. The Unofficial Guide to Marketing Your Small Business provides comprehensive, straightforward coverage of everything small and large businesses need to know about the vital basics of effective marketing. Marcia Layton Turner (Rochester, NY) is the founder of her own marketing consulting firm and a small business expert who has been profiled or quoted in such publications as Money, Entrepreneur, and USA Weekend. She is also the author of The Unofficial Guide to Starting a Small Business (0-7645-7285-7), from Wiley.
Author | : Peri Pakroo |
Publisher | : Nolo |
Total Pages | : 361 |
Release | : 2016-02-29 |
Genre | : Business & Economics |
ISBN | : 1413322336 |
Everything you need to start a business, from creating a solid business plan and selecting a marketable name to business contracts, taxes, and reaching customers online.
Author | : James Stephenson |
Publisher | : Entrepreneur Press |
Total Pages | : 586 |
Release | : 2007-01-01 |
Genre | : Business & Economics |
ISBN | : 1613080433 |
The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.
Author | : John Thaler |
Publisher | : Silver Lake Publishing |
Total Pages | : 369 |
Release | : 2005 |
Genre | : Art |
ISBN | : 1563437848 |
Most entrepreneurs already know their businesses well and have common sense--what they need are fundamental, practical tools for creating successful systems within the business. This books shows them how.
Author | : Michel Gunn |
Publisher | : Lulu.com |
Total Pages | : 102 |
Release | : 2018-01-27 |
Genre | : Business & Economics |
ISBN | : 1387703919 |
The 10 chapters that all Small Business' CEOs, Owners, and Marketing Directors should read when they are embarking on the next big growth of their businesses.