Branding Texas
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| Author | : Leigh Clemons |
| Publisher | : University of Texas Press |
| Total Pages | : 203 |
| Release | : 2013-05-15 |
| Genre | : History |
| ISBN | : 0292752075 |
Ask anyone to name an archetypal Texan, and you're likely to get a larger-than-life character from film or television (say John Wayne's Davy Crockett or J. R. Ewing of TV's Dallas) or a politician with that certain swagger (think LBJ or George W. Bush). That all of these figures are white and male and bursting with self-confidence is no accident, asserts Leigh Clemons. In this thoughtful study of what makes a "Texan," she reveals how Texan identity grew out of the history—and, even more, the myth—of the heroic deeds performed by Anglo men during the Texas Revolution and the years of the Republic and how this identity is constructed and maintained by theatre and other representational practices. Clemons looks at a wide range of venues in which "Texanness" is performed, including historic sites such as the Alamo, the battlefield at Goliad, and the San Jacinto Monument; museums such as the Bob Bullock Texas State History Museum; seasonal outdoor dramas such as Texas! at Palo Duro Canyon; films such as John Wayne's The Alamo and the IMAX's Alamo: The Price of Freedom; plays and TV shows such as the Tuna trilogy, Dallas, and King of the Hill; and the Cavalcade of Texas performance at the 1936 Texas Centennial. She persuasively demonstrates that these performances have created a Texan identity that has become a brand, a commodity that can be sold to the public and even manipulated for political purposes.
| Author | : S. A. Long |
| Publisher | : |
| Total Pages | : 468 |
| Release | : 1865 |
| Genre | : Cattle brands |
| ISBN | : |
| Author | : Michelle M. Haggerty |
| Publisher | : Texas A&M University Press |
| Total Pages | : 781 |
| Release | : 2019-04-23 |
| Genre | : Nature |
| ISBN | : 1623493404 |
For fifteen years, the Texas Master Naturalist program has been hugely successful, training more than 9,600 volunteers who have given almost 2.8 million hours to nature education. This dedicated corps of naturalists provides teaching, outreach, and service in their communities, promoting the appreciation and stewardship of natural resources and natural areas around the state. Hundreds of new volunteers are trained every year, and the Texas Master Naturalist Statewide Curriculum serves as the basis of instruction for trainees who complete a certification course taught under the auspices of more than forty program chapters. The curriculum contains twenty-four units of instruction that range from geology to ornithology to wetland ecology—all written by the state’s top scientists and experts. Available as well to educators, interpreters, and others who may not yet be able to commit to the Texas Master Naturalist program, the curriculum offers an authoritative source of information for anyone seeking to learn more about the natural world in Texas.
| Author | : Plunkett Research Ltd |
| Publisher | : Plunkett Research, Ltd. |
| Total Pages | : 549 |
| Release | : 2008-04 |
| Genre | : Business & Economics |
| ISBN | : 1593921098 |
Covers the fields of advertising, marketing and branding, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. This book also covers trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, and more.
| Author | : Nigel Morgan |
| Publisher | : Routledge |
| Total Pages | : 327 |
| Release | : 2007-06-07 |
| Genre | : Business & Economics |
| ISBN | : 1136411100 |
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
| Author | : Travis Monday |
| Publisher | : Lulu.com |
| Total Pages | : 497 |
| Release | : 2011 |
| Genre | : |
| ISBN | : 1257017616 |
| Author | : Plunkett Research Ltd |
| Publisher | : Plunkett Research, Ltd. |
| Total Pages | : 480 |
| Release | : 2006-04 |
| Genre | : Business & Economics |
| ISBN | : 1593920423 |
Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. Youll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of 334 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.
| Author | : Francesca Dall'Olmo Riley |
| Publisher | : Routledge |
| Total Pages | : 818 |
| Release | : 2016-07-15 |
| Genre | : Business & Economics |
| ISBN | : 1317751574 |
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.
| Author | : Bandyopadhyay, Subir |
| Publisher | : IGI Global |
| Total Pages | : 378 |
| Release | : 2008-11-30 |
| Genre | : Games & Activities |
| ISBN | : 1599048159 |
Provides research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications.
| Author | : Cal Jillson |
| Publisher | : Routledge |
| Total Pages | : 297 |
| Release | : 2014-10-13 |
| Genre | : Political Science |
| ISBN | : 1317666933 |
Texas pride, like everything else in the state, is larger than life. So, too, perhaps, are the state’s challenges. Lone Star Tarnished, 2nd edition approaches public policy in the nation’s most populous "red state" from historical, comparative, and critical perspectives. The historical perspective provides the scope for asking how various policy domains have developed in Texas history, regularly reaching back to the state’s founding and with substantial data for the period 1950 to the present. In each chapter, Cal Jillson compares Texas public policy choices and results with those of other states and the United States in general. Finally, the critical perspective allows us to question the balance of benefits and costs attendant to what is often referred to as "the Texas way" or "the Texas model." Jillson delves deeply into seven substantive policy chapters, covering the most important policy areas in which state governments are active. The second edition includes completely rewritten first and second chapters, as well as updates throughout the book and revised figures and tables. Through Jillson's lively and lucid prose, students are well equipped to analyze how Texas has done and is doing compared to selected states and the national average over time and today. Readers will also come away with the necessary tools to assess the many claims of Texas’s exceptionalism.
