Branding Speed
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| Author | : Agnieszka Winkler |
| Publisher | : Wiley-Interscience |
| Total Pages | : 248 |
| Release | : 1999-07-26 |
| Genre | : Business & Economics |
| ISBN | : |
Advertising expert Agnieszka M. Winkler offers an insider's perspective on how technology has changed marketing and advertising. Writing with clarity and confidence, she outlines the steps advertisers and marketers must take to keep pace. She cites high-profile companies like Dell Computers and Amazon as examples of brands that were built in months, not years. These examples illustrate her sometimes complex concepts, and make them more accessible. Unfortunately, she also devotes a large amount of space to what amounts to a commercial for an adverting software application that she's trying to sell. But for readers who can stomach the pitch, getAbstract recommends this book to those who work in marketing, advertising, or related industries, and to those who are making the transition to technology-driven brand building. (Editor's note: TeamToolz, one of the major resources covered in this book, is a pay-for-use service sold by the author.).
| Author | : Fritz Wilke |
| Publisher | : |
| Total Pages | : 230 |
| Release | : 2021-08-24 |
| Genre | : |
| ISBN | : |
Follow along as Fritz Wilke, former Fortune 500 marketer and long-time front-runner in the Sports Car Club of America's top amateur road racing series, tells stories of marketing success and disaster from a club racer's perspective. Use his practical, real-world tips to build your brand and achieve your goals. In this book, you will learn how to: Define your brand purpose Build your brand character Define your brand goals Find your brand voice Embrace your brand personality Build brand consistency Create your team name, logo, and team colors Brand your race car and your racing driver Brand your paddock space Build a branded store Generate social media content Find and grow sponsor partnerships Turn product partnerships into paid partnerships Ever wonder how the professional racing teams do it? How they create "The Look"? How they build their brands into powerful marketing tools to attract sponsorship and promote drivers? In this book, you'll learn how you can use branding to give your racing team "The Look" and elevate your team to the next level, all while keeping within a grassroots-sized budget. You can turn your grassroots motorsports team into a brand of its own and create the branded image sponsors want. You'll also discover how to open the right doors and build long-term partnerships. Whether you compete in road racing, circle track, endurance, drag racing, karting, off-road racing, motocross, or any other form of amateur motorsport, this book will help your grassroots team take off!
| Author | : Jonathan R. Copulsky |
| Publisher | : St. Martin's Press |
| Total Pages | : 258 |
| Release | : 2011-05-10 |
| Genre | : Business & Economics |
| ISBN | : 0230120342 |
As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flash—by disgruntled customers, competing companies, even internal sources. Here, veteran marketing executive Jonathan Copulsky shows companies and individuals how to play brand defense in the twenty-first century. Five Signs that You Need to Pay More Attention to the Possibility of Brand Sabotage: A group of uniformed employees posts embarrassing YouTube videos, in which they display unprofessional attitudes towards their work. One of your senior executives publicly blames a supplier for product defects, even though they predate your relationship with the supplier. Your competitor's ads trumpet their solution to the performance problems associated with your most recent product. A customer unhappy with changes made to your product design launches a Facebook group, which attracts 5,000 fans. Your outsource partner is prominently featured in numerous blogs and websites describing allegations of worker mistreatment and workplace safety hazards.
| Author | : Byron Sharp |
| Publisher | : OUP Australia & New Zealand |
| Total Pages | : 246 |
| Release | : 2010-03-11 |
| Genre | : Business & Economics |
| ISBN | : 9780195573565 |
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
| Author | : Kay Fitzpatrick |
| Publisher | : Transportation Research Board |
| Total Pages | : 103 |
| Release | : 2003 |
| Genre | : Roads |
| ISBN | : 0309087678 |
| Author | : Chris Malone |
| Publisher | : John Wiley & Sons |
| Total Pages | : 211 |
| Release | : 2013-10-07 |
| Genre | : Business & Economics |
| ISBN | : 1118611314 |
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people. We see companies and brands the same way we automatically perceive, judge, and behave toward one another. As a result, to achieve sustained success, companies must forge genuine relationships with customers. And as customers, we have a right to expect relational accountability from the companies and brands we support. Applies the social psychology concepts of "warmth" (what intentions others have toward us) and "competence" (how capable they are of carrying out those intentions) to the way we perceive and relate to companies and brands Features in-depth analyses of companies such as Hershey's, Domino's, Lululemon, Zappos, Amazon, Chobani, Sprint, and more Draws from original research, evaluating over 45 companies over the course of 10 separate studies The Human Brand is essential reading for understanding how and why we make the choices we do, as well as what it takes for companies and brands to earn and keep our loyalty in the digital age.
| Author | : Laura Busche |
| Publisher | : O'Reilly Media |
| Total Pages | : 292 |
| Release | : 2019-03-01 |
| Genre | : Business & Economics |
| ISBN | : 1492054178 |
Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop. Learn exactly what a brand is—and what it isn’t Build a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategy Measure your brand ingredients by using meaningful metrics to see if they meet your conversion goals Pivot your brand ingredients in new directions based on what you’ve learned—by optimizing rather than trashing Focus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply
| Author | : Richard Moore |
| Publisher | : Rizzoli Publications |
| Total Pages | : 354 |
| Release | : 2013-01-08 |
| Genre | : Sports & Recreation |
| ISBN | : 0789324652 |
The most informative book on the precision and craftsmanship of the racing bicycle—essential reading for gearheads. This beautifully illustrated volume is a celebration of the design history and craftsmanship of the racing bicycle. Easily the most well-researched book available on the subject, it covers every aspect of the art and design of the beloved cult object, whose rich history intertwines with that of design, engineering, and sports. With special feature sections dedicated to the fifty most legendary brands, this is the story of the visionaries who created two-wheeled legends. From the cradle of road biking on the plains of northern Italy to the rugged trails of Marin County, where mountain biking was born, the book explores the most hallowed names in bicycle design, from Cannondale and Campagnolo to Shimano and Specialized. It is a fascinating look at how the racing bicycle’s design and parts have evolved over time. Complete with sublime photography of the design features that make each bike unique, including gears, shifters, cranks, handlebars, and wheels, this book represents a heartfelt tribute to the precision, craftsmanship, and speed of the racing bicycle. Edited by a seasoned cycling veteran and long-time cycling journalist, this is the perfect book for cycling fanatics and design aficionados alike.
| Author | : Howard W. Johnson |
| Publisher | : |
| Total Pages | : 447 |
| Release | : 1993-01-01 |
| Genre | : Technology & Engineering |
| ISBN | : 9780133957242 |
Focused on the field of knowledge lying between digital and analog circuit theory, this new text will help engineers working with digital systems shorten their product development cycles and help fix their latest design problems. The scope of the material covered includes signal reflection, crosstalk, and noise problems which occur in high speed digital machines (above 10 megahertz). This volume will be of practical use to digital logic designers, staff and senior communications scientists, and all those interested in digital design.
| Author | : Basem Wasef |
| Publisher | : Motorbooks |
| Total Pages | : 160 |
| Release | : 2018-09-18 |
| Genre | : Transportation |
| ISBN | : 0760362920 |
From Motorbooks' beautifully designed and illustrated Speed Read series, Speed Read Supercar guides you through every aspect of these imagination-capturing, eye-widening, land-bound speed missiles. When Lamborghini unleashed its Miura on an unsuspecting world in 1966, it set off a high-performance arms race that continues to this day. Ferrari, Maserati, Jaguar, Porsche, and Lotus all accepted the challenge. Over the following five decades, numerous others stepped up, including stalwarts like Aston Martin, BMW, and Audi, as well as small-volume specialists such as Koenigsegg, Pagani, Noble, and Spyker. The result is a veritable smorgasbord of blazingly fast and delicious-looking land missiles available to anyone with several hundred thousand dollars to spare. Supercars are complex subjects that interest nearly everyone. Every part of a supercar represents myriad decisions informed by engineering, aesthetics, human interface, and emotion. Speed Read Supercar answers the hows and whys of these fantastic cars in sections divided by topic, offering an engaging review of history, engineering, design, key concepts, and key people. Each section ends with a glossary of related terms, and informational sidebars provide fun facts, historical tidbits, and mini-bios of key people in the supercar world. Sleek illustrations showcase the incredible designs. With Motorbooks’ Speed Read series, become an instant expert in a range of fast-moving subjects, from Formula 1 racing to the Tour de France. Accessible language, compartmentalized sections, fact-filled sidebars, glossaries of key terms, and event timelines deliver quick access to insider knowledge. Their brightly colored covers, modern design, pop art–inspired illustrations, and handy size make them perfect on-the-go reads.
