Branding Law
| Author | : Ross D. Petty |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2016 |
| Genre | : Trademarks |
| ISBN | : 9781634604772 |
Softbound - New, softbound print book.
Branded By Law
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The Law Of Brand Attraction
| Author | : Sammy Blindell |
| Publisher | : |
| Total Pages | : 188 |
| Release | : 2020-05-13 |
| Genre | : Business & Economics |
| ISBN | : 9781912774562 |
Fashion Law and Business
| Author | : Lois F. Herzeca |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2013 |
| Genre | : Law |
| ISBN | : 9781402420511 |
FASHION LAW AND BUSINESS unravels the complexity and provides clear guidance on the wide range of legal and business issues faced by fashion industry participants, including designers, suppliers, manufacturers of apparel and accessories, and retailers. Topics include: The considerations involved in starting a company in the fashion industry, including developing a business plan, determining the form and structure of the legal entity, and obtaining financing; How patent, trademark, and copyright law have been applied to the fashion industry and their impact in such areas as gray market goods and counterfeiting. The dynamics of retail sales in the apparel industry, including a discussion of e-commerce and mobile commerce. FASHION LAW AND BUSINESS provides you with an integrated, comprehensive guide to the issues affecting the fashion industry today.
Brands, Competition Law and IP
| Author | : Deven R. Desai |
| Publisher | : Cambridge University Press |
| Total Pages | : 281 |
| Release | : 2015-07-20 |
| Genre | : Business & Economics |
| ISBN | : 1107103460 |
Introduces the emerging field of brand law and explores its interaction with the economics of modern branding.
How Brands Grow
| Author | : Byron Sharp |
| Publisher | : OUP Australia & New Zealand |
| Total Pages | : 246 |
| Release | : 2010-03-11 |
| Genre | : Business & Economics |
| ISBN | : 9780195573565 |
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
Trade Marks and Brands
| Author | : Lionel Bently |
| Publisher | : Cambridge University Press |
| Total Pages | : 0 |
| Release | : 2011-03-03 |
| Genre | : Law |
| ISBN | : 9780521187923 |
Developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can help us think about fundamental issues such as: what is a trade mark? What does it do? What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography. Each chapter pairs lawyers' and non-lawyers' perspectives, so that each commentator addresses and critiques his or her counterpart's analysis. The perspectives of non-legal fields are intended to enrich legal academics' and practitioners' reflections about trade marks, and to expose lawyers, judges and policy-makers to ideas, concepts and methods that could prove to be of particular importance in the development of positive law.
Philosophy of Law
| Author | : Jeffrey Brand |
| Publisher | : A&C Black |
| Total Pages | : 497 |
| Release | : 2013-11-21 |
| Genre | : Philosophy |
| ISBN | : 1623568897 |
Organized around specific questions, theses and arguments, Philosophy of Law: Introducing Jurisprudence helps students get to grips with the fascinating yet often complex realm of legal philosophy. This comprehensive introduction explores fundamental questions about legal systems, legal reasoning, and legal concepts, covering a wide range of topics in jurisprudence including: • Liability • Punishment • Causation • Discretion • Precedent • Constitutional disobedience • The rule of law Packed with boxed case studies, chapter discussion questions, guides to further reading, a glossary of key terms and online resources for lecturers and students, Jeffrey Brand guides the reader through ideas in an accessible way. Philosophy of Law is ideal for use as a core textbook or as a companion to a set of primary sources.
The 22 Immutable Laws of Marketing
| Author | : Al Ries |
| Publisher | : Profile Books(GB) |
| Total Pages | : 160 |
| Release | : 1994 |
| Genre | : Marketing |
| ISBN | : 9781861976109 |
Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
The Good Brand
| Author | : Michael Lasky |
| Publisher | : |
| Total Pages | : 215 |
| Release | : 2016-07-10 |
| Genre | : |
| ISBN | : 9780997528107 |
Most companies start their branding endeavor by picking words. By then they have often made their first fatal mistake. Many companies spend years and fortunes building brands that they don't own, can't sell, or aren't even real brands. These errors are very expensive and always poorly timed.In order to create a great brand one must understand the rules of branding from two different disciplines, law and marketing, which are brought together in The Good Brand.As a company CEO, Chief Marketing Officer, or in-house counsel, the future of your company depends on knowing the fundamental processes which build valuable brands.In The Good Brand, the process to a great brand is made clear and understandable through examples of successes and failures of companies on their journey to a stronger brand, with an action plan any company can implement.
