Brands

Brands
Author: S. Hart
Publisher: Springer
Total Pages: 249
Release: 1997-11-14
Genre: Business & Economics
ISBN: 1349260703

Branding is currently one of the most exciting subjects around; business people everywhere are waking up to the fact that brands are a huge source of value. But it is only by understanding the real value that brands bring to consumers that brand owners and manufacturers can truly learn to exploit that value. Brands no longer operate only in the traditional packaged goods markets; the techniques of good branding are just as vital in the business-to-business and utilities sectors, and are increasingly being applied even in non-commercial areas, from charities to football clubs. This comprehensive and authoritative book looks at branding from a wide range of perspectives: from the creation of a new brand, through the development of brand names and packaging designs, to advertising international brands. It explores the hot topics of brand valuation and brand licensing, as well as studying the increasingly important role of the corporate brand. This book is a must for anyone with an interest in brands.

Monthly Bulletin

Monthly Bulletin
Author: Pennsylvania. Bureau of Foods
Publisher:
Total Pages: 1036
Release: 1916
Genre: Food adulteration
ISBN:

Tuna

Tuna
Author:
Publisher:
Total Pages: 174
Release: 1990
Genre: Competition, International
ISBN:

Brand by Hand

Brand by Hand
Author: Jon Contino
Publisher: Abrams
Total Pages: 250
Release: 2018-10-23
Genre: Design
ISBN: 168335317X

The legendary graphic designer shares a retrospective of his most influential and unforgettable work in this career-spanning memoir. Brand by Hand documents the work, career, and artistic inspiration of graphic designer extraordinaire Jon Contino. A born-and-bred New Yorker, Jon’s upbringing comes through in the way he talks—and, most importantly, in the way he designs. He is the founder and creative director of Jon Contino Studio, and for more than two decades, he has built a massive collection of award-winning graphic-design work for high-profile clients such as Nike, 20th Century Fox, and Sports Illustrated. Over the course of his career, Jon has gone to design hell and back, facing obstacles like fear, self-doubt, and bad luck. Brand by Hand documents the evolution of his work, exploring his lifelong devotion to the guts and grime of New York and cementing his biggest artistic inspirations, from hardcore music to America’s favorite pastime. Brand by Hand showcases Jon’s minimalist illustrations and unmistakable hand-lettering. It also shares how he took a passion for pen and ink and turned it into an expanding empire of clients, merchandise, and artwork.

Brand Management 101

Brand Management 101
Author: Mainak Dhar
Publisher: John Wiley & Sons
Total Pages: 225
Release: 2007-05-21
Genre: Business & Economics
ISBN: 0470822295

"Brand Management 101" offers 101 "lessons" into the real world application of marketing principles. Broadly structured around the Ps of marketing, it offers provocative insights into how marketing challenges can be dealt with in the marketplace

Monthly Bulletin

Monthly Bulletin
Author: Pennsylvania. Dept. of Agriculture. Dairy and Food Division
Publisher:
Total Pages: 978
Release: 1918
Genre:
ISBN:

The Perfect Pill

The Perfect Pill
Author: Gauri Chaudhari
Publisher: Notion Press
Total Pages: 227
Release: 2023-07-19
Genre: Business & Economics
ISBN:

How can I build my brand when it is just another me-too? is the quintessential question asked by pharma and healthcare marketers operating in the branded generic markets. In highly saturated markets with hundreds of similar brands, establishing a competitive edge and building a strong brand is often a challenging task. The Perfect Pill propagates a robust 10-step healthcare brand-building model that helps you create much-needed differentiation and a unique value proposition for patients and physicians. The steps suggested in the book help establish an ultimate win-win situation for patients, physicians, and sales and marketing professionals. A must-read for pharmaceutical, medical device, diagnostic, over-the-counter, surgical, hospital, nutrition, and wellness brand marketers.