Brand Management In Canadian Law
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| Author | : John S. McKeown |
| Publisher | : |
| Total Pages | : 324 |
| Release | : 2010 |
| Genre | : Brand name products |
| ISBN | : 9780779828074 |
"This book considers brand management from a legal perspective and in a clear and understandable fashion. The components that make up a brand, a consumer's perception of a brand, brand equity, brand leverage and integration are discussed initially. Additional chapters deal with legal considerations relating to choice of a brand name, branding on the internet, protecting the components of a brand and developing effective brand management policies. Many textbooks deal with trade mark law and other legal doctrines that apply to a brand and the components that make up a brand. However, this material does not typically provide any assistance concerning how the legal doctrines relate to brand management. This new edition adds significant new material concerning concepts such as phishing and related problems, sale of counterfeits on the internet, metatags, keywords and search engine rankings, and basic business oriented rules concerning trade mark use that are consistent with the requirements of the Act and should be followed in all cases. Updates to the publication have taken into account case law developments decided since the second edition."--pub. desc.
| Author | : CYNTHIA L. ELDERKIN |
| Publisher | : |
| Total Pages | : |
| Release | : 2018 |
| Genre | : |
| ISBN | : 9780779885831 |
| Author | : Mistrale Goudreau |
| Publisher | : Kluwer Law International B.V. |
| Total Pages | : 231 |
| Release | : 2023-04-20 |
| Genre | : Law |
| ISBN | : 9403547367 |
Derived from the renowned multi-volume International Encyclopaedia of Laws, this monograph provides a survey and analysis of the rules concerning intellectual property rights in Canada. It covers every type of intellectual property right in depth – copyright and neighbouring rights, patents, utility models, trademarks, trade names, industrial designs, plant variety protection, chip protection, trade secrets, and confidential information. Particular attention is paid throughout to recent developments and trends. The analysis approaches each right in terms of its sources in law and in legislation, and proceeds to such legal issues as subject matter of protection, conditions of protection, ownership, transfer of rights, licences, scope of exclusive rights, limitations, exemptions, duration of protection, infringement, available remedies, and overlapping with other intellectual property rights. The book provides a clear overview of intellectual property legislation and policy, and at the same time offers practical guidance on which sound preliminary decisions may be based. Lawyers representing parties with interests in Canada will welcome this very useful guide, and academics and researchers will appreciate its value in the study of comparative intellectual property law.
| Author | : Brenda L. Pritchard |
| Publisher | : |
| Total Pages | : 540 |
| Release | : 2012 |
| Genre | : Advertising laws |
| ISBN | : 9780433472131 |
| Author | : Francesca Dall'Olmo Riley |
| Publisher | : Routledge |
| Total Pages | : 818 |
| Release | : 2016-07-15 |
| Genre | : Business & Economics |
| ISBN | : 1317751574 |
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.
| Author | : |
| Publisher | : |
| Total Pages | : 196 |
| Release | : 1976 |
| Genre | : Brand name products |
| ISBN | : |
| Author | : Philip Kotler |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 368 |
| Release | : 2006-09-22 |
| Genre | : Business & Economics |
| ISBN | : 3540447296 |
This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.
| Author | : Emmanuel Mogaji |
| Publisher | : Springer Nature |
| Total Pages | : 276 |
| Release | : 2021-04-02 |
| Genre | : Business & Economics |
| ISBN | : 3030661199 |
Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management. Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. With case studies, activities, learning objectives and online resources for lecturers, this book is an ideal accompaniment for undergraduates, post graduates or students who have never studied branding before. Written in an approachable way, it gives readers the basics, allowing them to enhance their understanding of the core topics and advance their study further.
| Author | : |
| Publisher | : |
| Total Pages | : 254 |
| Release | : 2005 |
| Genre | : Law |
| ISBN | : |
| Author | : Brice Martin & Elisha Stephens |
| Publisher | : Scientific e-Resources |
| Total Pages | : 324 |
| Release | : 2019-07-03 |
| Genre | : |
| ISBN | : 1839473150 |
Building on a solid theoretical underpinning, this book provides a rigorous grounding in the subject of brand management. The theory is applied to examples throughout, to enable students to understand the practical application. Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. While adopting this innovative framework, the book also integrates more traditional notions of the brand in terms of equity and positioning within that framework. The framework for the book separates a brand's concept into functional and emotional parts, looking at purchases that fulfil a functional need and how these develop into emotional decision-making processes. The language of the book is kept simple without compromising the effectiveness of the argument for diluting the analyses. The book has been written to meet the requirements to the syllabus of B.Com, BBA, M. Com and MBA courses of various Universities.
