Black Still Matters In Marketing
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Author | : Pepper Miller |
Publisher | : |
Total Pages | : 0 |
Release | : 2012 |
Genre | : African American consumers |
ISBN | : 9780981986951 |
"Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans. Drawing on her wealth of experience and on-going research and consulting on the African-American market, Pepper will share with readers her thoughtful insights on this influential segment."--Abebooks.com viewed June 29, 2022
Author | : Pepper Miller |
Publisher | : Paramount Market Publishing |
Total Pages | : 152 |
Release | : 2005 |
Genre | : Business & Economics |
ISBN | : 9780972529099 |
At last--in-depth, qualitative insights paint an eye-opening picture of Black culture and the Black lifestyle and how to connect your products and services with Black consumers.What's Black About It? presents historical, psychological, and cultural influences that delve far deeper into the Black experience than the demographics that are at the heart of other ethnic marketing books and market research reports. Now you will be able to break through stereotypes to better understand and relate to African-American consumers.Other ethnic marketing books may include a general chapter or two on Black consumers. What's Black About It? focuses on African-American consumers and engages you with bold graphics, pop-culture sidebars, insights from focus groups, and examples from current advertising and marketing campaigns.
Author | : Yuya Kiuchi |
Publisher | : SUNY Press |
Total Pages | : 414 |
Release | : 2016-11-15 |
Genre | : Social Science |
ISBN | : 1438462735 |
Essays debunking the notion that contemporary America is a colorblind society. More than half a century after the civil rights era of the mid-1950s to the late 1960s, American society is often characterized as postracial. In other words, that the country has moved away from prejudice based on skin color and we live in a colorblind society. The reality, however, is the opposite. African Americans continue to face both explicit and latent discriminations in housing, healthcare, education, and every facet of their lives. Recent cases involving law enforcement officers shooting unarmed Black men also attest to the reality: the problem of the twenty-first century is still the problem of the color line. In Race Still Matters, contributors drawn from a wide array of disciplines use multidisciplinary methods to explore topics such as Black family experiences, hate crimes, race and popular culture, residual discrimination, economic and occupational opportunity gaps, healthcare disparities, education, law enforcement issues, youth culture, and the depiction of Black female athletes. The volume offers irrefutable evidence that race still very much matters in the United States today.
Author | : |
Publisher | : |
Total Pages | : 212 |
Release | : 2012 |
Genre | : Blacks and mass media |
ISBN | : 9781461943259 |
Author | : Monique Morris |
Publisher | : New Press, The |
Total Pages | : 242 |
Release | : 2014-01-28 |
Genre | : Social Science |
ISBN | : 1595589198 |
Black Stats—a comprehensive guide filled with contemporary facts and figures on African Americans—is an essential reference for anyone attempting to fathom the complex state of our nation. With fascinating and often surprising information on everything from incarceration rates, lending practices, and the arts to marriage, voting habits, and green jobs, the contextualized material in this book will better attune readers to telling trends while challenging commonly held, yet often misguided, perceptions. A compilation that at once highlights measures of incredible progress and enumerates the disparate impacts of social policies and practices, this book is a critical tool for advocates, educators, and policy makers. Black Stats offers indispensable information that is sure to enlighten discussions and provoke debates about the quality of Black life in the United States today—and help chart the path to a better future. There are less than a quarter-million Black public school teachers in the U.S.—representing just 7 percent of all teachers in public schools. Approximately half of the Black population in the United States lives in neighborhoods that have no White residents. In the five years before the Great Recession, the number of Black-owned businesses in the United States increased by 61 percent. A 2010 study found that 41 percent of Black youth feel that rap music videos should be more political. There are no Black owners or presidents of an NFL franchise team. 78 percent of Black Americans live within 30 miles of a coal-fired power plant, compared with 56 percent of White Americans.
Author | : Maeve M O'Donovan |
Publisher | : Routledge |
Total Pages | : 258 |
Release | : 2015-10-06 |
Genre | : Philosophy |
ISBN | : 1317318587 |
Intersectionality, the attempt to bring theories on race, gender, disability and sexuality together, has existed for decades as a theoretical framework. The essays in this volume explore how intersectionality can be applied to modern philosophy, as well as looking at other disciplines.
Author | : Valerie K. Jones |
Publisher | : Bloomsbury Publishing USA |
Total Pages | : 845 |
Release | : 2016-09-19 |
Genre | : Business & Economics |
ISBN | : 1440833435 |
The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.
Author | : Adria Y. Goldman |
Publisher | : Lexington Books |
Total Pages | : 334 |
Release | : 2014-07-30 |
Genre | : Social Science |
ISBN | : 0739192299 |
With the emergence of popular culture phenomena such as reality television, blogging, and social networking sites, it is important to examine the representation of Black women and the potential implications of those images, messages, and roles. Black Women and Popular Culture: The Conversation Continues provides such a comprehensive analysis. Using an array of theoretical frameworks and methodologies, this collection features cutting edge research from scholars interested in the relationship among media, society, perceptions, and Black women. The uniqueness of this book is that it serves as a compilation of “hot topics” including ABC’s Scandal, Beyoncé’s Visual Album, and Oprah’s Instagram page. Other themes have roots in reality television, film, and hip hop, as well as issues of gender politics, domestic violence, and colorism. The discussion also extends to the presentation and inclusion of Black women in advertising, print, and digital media.
Author | : Blake Mycoskie |
Publisher | : Random House |
Total Pages | : 226 |
Release | : 2011-09-06 |
Genre | : Business & Economics |
ISBN | : 0679603522 |
The incredible story of the man behind TOMS Shoes and One for One, the revolutionary business model that marries fun, profit, and social good. “A creative and open-hearted business model for our times.”—The Wall Street Journal Why this book is for you: • You’re ready to make a difference in the world—through your own start-up business, a nonprofit organization, or a new project that you create within your current job. • You want to love your work, work for what you love, and have a positive impact on the world—all at the same time. • You’re inspired by charity: water, method, and FEED Projects and want to learn how these organizations got their start. • You’re curious about how someone who never made a pair of shoes, attended fashion school, or worked in retail created one of the fastest-growing footwear companies in the world by giving shoes away. • You’re looking for a new model of success to share with your children, students, co-workers, and members of your community. You’re ready to start something that matters.
Author | : Robert J. Schmonsees |
Publisher | : South Western Educational Publishing |
Total Pages | : 250 |
Release | : 2005 |
Genre | : Business & Economics |
ISBN | : |
Sales and marketing are critical departments in any corporation, but they never seem to work together very well. Author Robert Schmonsees explains why this happens, especially in the business-to-business sector. However, his blueprint for correcting sales/marketing "disconnects" is somewhat swamped by his writing style, which is full of repetitive prose and industry jargon. Eager to describe and elaborate on various problems and solutions, he tends to overuse numbered lists and circular flow charts. In fact, he sometimes enumerates good techniques for correcting a problem and returns to the same issue in a later chapter. Pulling such concepts together would have aided his argument. Thus, the worthwhile ideas in the book are challenging to put into practice. getAbstract believes that's unfortunate, because the author's insights are helpful, and a more systematic approach might have made them more accessible. Patient readers will find this book useful.