BETWEEN INSTINCT AND REASON

BETWEEN INSTINCT AND REASON
Author: DAVID SANDUA
Publisher: David Sandua
Total Pages: 220
Release: 2024-05-03
Genre: Psychology
ISBN:

This book offers an in-depth exploration of fear, examining its crucial role from the dawn of humanity to modernity. It reveals how fear, beyond being a simple instinctive defence mechanism, has acted as a catalyst for cultural, social and technological development throughout history. The book investigates the biological roots of fear and its role in the fight or flight response, showing how this primitive instinct continues to influence our reactions to threats today. By delving into historical cases and psychological perspectives, the book illustrates how fear has shaped decisions and behaviour, highlighting its impact on public policy and personal relationships. It also offers strategies for transforming fear from an overwhelming paralysis to a motivating force for innovation and personal growth. With an accessible and scientifically rigorous approach, this book is essential for those interested in understanding and redirecting one of the most powerful and pervasive emotions of our species towards human well-being and progress.

The Human Instinct

The Human Instinct
Author: Kenneth R. Miller
Publisher: Simon & Schuster
Total Pages: 304
Release: 2019-04-23
Genre: Science
ISBN: 1476790272

From one of America’s best-known biologists, a revolutionary new way of thinking about evolution that shows “why, in light of our origins, humans are still special” (Edward J. Larson, Pulitzer Prize–winning author of Evolution). Once we had a special place in the hierarchy of life on Earth—a place confirmed by the literature and traditions of every human tribe. But then the theory of evolution arrived to shake the tree of human understanding to its roots. To many of the most passionate advocates for Darwin’s theory, we are just one species among multitudes, no more significant than any other. Even our minds are not our own, they tell us, but living machines programmed for nothing but survival and reproduction. In The Human Instinct, Brown University biologist Kenneth R. Miller “confronts both lay and professional misconceptions about evolution” (Publishers Weekly, starred review), showing that while evolution explains how our bodies and brains were shaped, that heritage does not limit or predetermine human behavior. In fact, Miller argues in this “highly recommended” (Forbes) work that it is only thanks to evolution that we have the power to shape our destiny. Equal parts natural science and philosophy, The Human Instinct makes an “absorbing, lucid, and engaging…case that it was evolution that gave us our humanity” (Ursula Goodenough, professor of biology at Washington University in St. Louis).

The Intuitive Compass

The Intuitive Compass
Author: Francis Cholle
Publisher: John Wiley & Sons
Total Pages: 286
Release: 2011-10-18
Genre: Business & Economics
ISBN: 1118077547

A dynamic new way to understand intuition, already implemented around the world at top companies and business schools Neuroscience shows that instinct has a leading role in complex decision-making, yet imaginative play is the most direct means of activating our creativity and problem-solving abilities. Based on over 20 years of Cholle's wide-ranging professional experience and insights, The Intuitive Compass offers a fascinating new approach to innovative problem-solving, decision-making, and sustainable value creation. Through a concept known as Intuitive Intelligence, Cholle shows how anyone can improve creative brainpower by harnessing the balance between reason and instinct. Explores the tension between linear efficiency and random play, and the synergy between reason and instinct Helps us realize our natural tendencies to think holistically, think paradoxically, notice the unusual, or lead by influence Shows these tenets in action through case studies of the luxury house Hermes, Paris; Google and its paradoxical work culture; Virgin America, and its ability to notice the unusual about what matters for consumers and exert leadership in its industry The Intuitive Compass shows how to thrive within chaos and offers actionable information for reinventing our path to sustainable success.

The Consuming Instinct

The Consuming Instinct
Author: Gad Saad
Publisher: Prometheus Books
Total Pages: 390
Release: 2011-06-21
Genre: Business & Economics
ISBN: 1616144300

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives—namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals. For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read.