Be The Brand
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| Author | : Jules Marcoux |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 0 |
| Release | : 2016-09-21 |
| Genre | : Branding (Marketing) |
| ISBN | : 9781537799513 |
If you want to learn how you can leverage and grow your personal brand, pick up this book. This book is a collection of short lessons - because I've learned that simplicity is key and - on ways to build the foundations of your personal brand, methods to growing your tribe, tips on monetizing your personal brand, and how to reinvent yourself constantly to be more in tune with your mission and your vision. The more you market yourself and treat yourself like a brand, the more successful you will be. Personal branding means building your reputation, growing your following, and constructing your name. Be the brand.
| Author | : Prashant Maheshwari |
| Publisher | : Pendown Press Powered by Gullybaba Publishing House Pvt. Ltd. |
| Total Pages | : 36 |
| Release | : 2022-04-11 |
| Genre | : Business & Economics |
| ISBN | : 9355540191 |
This book is for all Architects who wish to scale the heights of success and fame while doing great work. The difference between success and failure is Branding. Great work goes unnoticed unless marketed well. This book shows you how to become an Architectural Brand and attract your dream projects and profitability.
| Author | : Regan Hillyer |
| Publisher | : |
| Total Pages | : 176 |
| Release | : 2020-11-03 |
| Genre | : |
| ISBN | : 9781916363359 |
Be Your Brand SECOND EDITION CONFUSED, OVERWHELMED, OR SERIOUSLY LACKING FOCUS WHEN IT COMES TO YOUR PERSONAL BRAND? I was that person too. I could have gone in 20 different directions. Should I be this? Should I create this? Should I launch this? What if it doesn't work? The questions were endless. The biggest reason was, simply, I didn't have a personal brand! This book reveals the secret methods I used in 60 days to go from lost, to having it all, including a successful profitable brand which took me from dreaming of millions. to actually achieving millions. I was the same me as I am right now. I was still Regan with the same values, mission and voice that I have today. I just wasn't positioning myself right, or. at all. I wasn't stepping 100% into my greatness, simply because I didn't know HOW. And among the confusion and the questions and the lack of clarity, there's one thing I now know for sure. You, too, ABSOLUTELY have a personal brand - that just hasn't been established yet. You are an incredible, unique, amazing individual, unlike any other person walking the planet right now. You have a message. a voice, a soul. Yet here's the challenge right now. You're not branded. Or, you're not branded well. If you're someone who is a little afraid (or hugely afraid!) to step 100% into your greatness, this book will give you the strategy, the step by step system, in how to go from being unknown to unforgettable, in just 60 days. Whether your goal is: - to be thousands or MILLIONS of dollars in profit - to expand your social media presence - to connect with key people of influence for your story to be picked up by global media outlets - to speak on international stages ... or to have a much bigger impact than ever before and play a much, MUCH bigger game I'm here to tell you that you can do this. Are YOU ready to Be Your Brand? Then sit back, relax, and enjoy unlocking the full system to developing, launching and accelerating your true message. REGAN HILLYER is a Serial Entrepreneur, Philanthropist, Energetic Coach and Global Speaker. She is the founder of Regan Hillyer International, a company dedicated to helping people have it all on their terms, in whatever way that looks like for them.
| Author | : Jake Knapp |
| Publisher | : Simon and Schuster |
| Total Pages | : 288 |
| Release | : 2016-03-08 |
| Genre | : Business & Economics |
| ISBN | : 1501121774 |
From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more. Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign. In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team—and helps you spend your time on work that really matters.
| Author | : Mike Kim |
| Publisher | : Morgan James Publishing |
| Total Pages | : 187 |
| Release | : 2021-06-08 |
| Genre | : Business & Economics |
| ISBN | : 1631953486 |
An inspiring and practical guide to help corporate professionals start, run, and grow a side-hustle into a full-time personal brand business as a coach, consultant, or creator.
| Author | : Barbara E. Kahn |
| Publisher | : University of Pennsylvania Press |
| Total Pages | : 133 |
| Release | : 2013-03-05 |
| Genre | : Business & Economics |
| ISBN | : 1613630255 |
The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won't be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company's bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously. Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.
| Author | : Alina Wheeler |
| Publisher | : John Wiley & Sons |
| Total Pages | : 338 |
| Release | : 2012-10-11 |
| Genre | : Design |
| ISBN | : 1118418743 |
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
| Author | : David McNally |
| Publisher | : Berrett-Koehler Publishers |
| Total Pages | : 158 |
| Release | : 2010-12-13 |
| Genre | : Business & Economics |
| ISBN | : 1605098116 |
In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships. McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life—particularly the one with your employer—and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.
| Author | : Donald Miller |
| Publisher | : HarperCollins Leadership |
| Total Pages | : 241 |
| Release | : 2017-10-10 |
| Genre | : Business & Economics |
| ISBN | : 0718033337 |
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
| Author | : Patrick Gentempo |
| Publisher | : Hay House, Inc |
| Total Pages | : 194 |
| Release | : 2022-03-15 |
| Genre | : Business & Economics |
| ISBN | : 1401965350 |
A go-to guide for entrepreneurs to succeed by taking a clear stand and aligning their business with their values. What do I need to do? It's almost always the wrong question that an entrepreneur or a business leader asks when creativity seems to have been lost. When you're stuck and the journals and books you've been reading and going to the masterminds and conventions and seminars you've been attending haven't led to any breakthroughs. When your notepads full of "proven best practices" should have brought you to the next level but haven't. In this paradigm-shifting work, serial entrepreneur Patrick Gentempo explains why the primary question you need to ask as a business leader is "Who should we be?" While it makes sense and may sound pretty easy, it's actually one of the hardest questions an entrepreneur can ask no matter the scale of business they are running. In Your Stand Is Your Brand, you'll learn about: "Maximum Tension," the greatest barrier to entrepreneurial growth The 5-P Expansion Sequence, a tried-and-true model tracking the steps from Philosophy to Prosperity Digging into the soul of your business so it can find its transformative process for serious breakthroughs How to face the fire and embrace creative destruction. And much more This is not your typical business success book, it is a source of inspiration that will keep you reading and winning in transformative ways that aren't available to you right now. So, let's begin the process to revolutionize your business and your life.
