Bar And Public Relationsdan Introduction To The Public Relations Field Of The Bar
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The Public Relations Practitioner's Playbook
Author | : M. Larry Litwin |
Publisher | : AuthorHouse |
Total Pages | : 586 |
Release | : 2009 |
Genre | : Business & Economics |
ISBN | : 1438994753 |
"The Public Relations Practitioner's Playbook" is how-to and hands-on. Theory is woven into thousands of proven techniques, tips, tactics, tools and strategies spread over nearly 600 pages. Explanations, examples and anecdotes are in a language that should appeal to experienced practitioners, college students and organization volunteers who assist with public relations and publicity. "The PR Practitioner's Playbook" - an anatomy of the public relations profession - relies on my experience as a reporter, editor, public relations counselor, and strategic advisor and evaluator. It demonstrates that successful writers practice their craft with poise and eloquence. It is an extension of the author's classroom, which many students call, "Litwin's laboratory for practical knowledge." As former KYW Newsradio colleague Kim Glovas observed," Larry's voice is the voice of this book." Among those considered mentors - and contributors to this book - are Nick George, former managing editor at ABC Radio News, ABC sportscaster Howard Cosell, KYW Newsradio anchor Bill Bransome, print journalist extraordinaire Everett S. Landers and legendary broadcast journalist Edward R. Murrow. They spent countless hours helping the author hone his skills and encouraging me to be an open, honest, thorough and valid (relevant) communicator. They stressed tangible tools, and such attributes as knowledge, loyalty, judgment, trust, credibility, ethics and integrity. "The Public Relations Practitioner's Playbook" serves as a basic or supplemental text in introduction to public relations and graduate overview courses. It offers a refreshing, down-to-earth approach to which many students are just not accustomed. Strategic advisors refer to it as a "potpourri of proven public relations techniques." The companion CD-Rom contains, among its many tactics, three PowerPoints(r) that summarize the 17 chapter
An Overview of the Public Relations Function
Author | : Shannon A. Bowen |
Publisher | : Business Expert Press |
Total Pages | : 198 |
Release | : 2010-04-15 |
Genre | : Business & Economics |
ISBN | : 1606491008 |
This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.
Public Relations Guide for State and Local Bar Associations
Author | : American Bar Association. Standing Committee on Association Communications |
Publisher | : |
Total Pages | : 74 |
Release | : 1979 |
Genre | : Bar associations |
ISBN | : |
At the Bar of Public Opinion
Author | : John Price Jones |
Publisher | : |
Total Pages | : 216 |
Release | : 1939 |
Genre | : Advertising |
ISBN | : |
Public Relations for Bar Associations
Author | : American Bar Association. Standing Committee on Public Relations |
Publisher | : |
Total Pages | : 162 |
Release | : 1962 |
Genre | : Bar associations |
ISBN | : |
Introduction to Public Relations
Author | : Janis Teruggi Page |
Publisher | : SAGE Publications |
Total Pages | : 655 |
Release | : 2020-09-11 |
Genre | : Language Arts & Disciplines |
ISBN | : 1544392028 |
Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.
Introduction to Public Relations (First Edition)
Author | : Bob Pritchard |
Publisher | : Cognella Academic Publishing |
Total Pages | : 288 |
Release | : 2017-07-28 |
Genre | : Public relations |
ISBN | : 9781516508723 |
Featuring the original writing of noted experts in the field, and selected by educators and former public relations professionals, The Comprehensive Public Relations Reader: Function and Practice gives students a comprehensive overview of public relations. The readings are organized into four sections. The first provides foundational information on public relations, including a clear definition of the field and insight into its origins. Section 2 discusses careers in public relations in articles on job preparation and the top public relations careers in areas such as health care, government, and sports. In Section 3 readers learn about public relations best practices. Specific topics include identifying stakeholders, assessing the environment, and knowing the tools of the trade. The final section is devoted to the four-step public relations process, and explores how to establish goals and objectives, and implement a strategic plan. A thoughtful blend of writing on the theoretical and the practical, background and application, The Comprehensive Public Relations Reader is an ideal text for introductory courses in the discipline. The anthology is also well-suited to classes in advertising, marketing, and strategic business communication.