Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands

Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands
Author: James Robert Lay
Publisher: Lioncrest Publishing
Total Pages: 280
Release: 2020-04-20
Genre: Business & Economics
ISBN: 9781544507729

If you're part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies. Up to this point you've only dabbled in digital marketing without a formal plan or strategy to guide you. Now you feel frustrated because you're not getting the results you hoped for. You're also confused about what you should do next. In Banking on Digital Growth, James Robert Lay unlocks the secrets of digital growth with a strategic marketing manifesto to transform financial brands. You'll gain clarity with a strategic blueprint framed around 12 key areas of focus that empower you to confidently generate 10X more loans and deposits while finally proving the value of marketing as a strategic growth leader--not a cost center.

Digital Bank: Strategies to launch or become a digital bank

Digital Bank: Strategies to launch or become a digital bank
Author: Chris Skinner
Publisher: Marshall Cavendish International Asia Pte Ltd
Total Pages: 275
Release: 2014-05-15
Genre: Business & Economics
ISBN: 9814561800

Digital Bank tracks the innovations in banking and how the mobile internet is changing the dynamics of consumer and corporate relationships with their banks. The implication is that banks must become digitised, and that is a challenge as becoming a Digital Bank demands new services focused upon 21st-century technologies. Digital Bank not only includes extensive guidance and background on the digital revolution in banking, but also in-depth analysis of the activities of incumbent banks such as Barclays in the UK and mBank in Poland, as well as new start-ups such as Metro Bank and disruptive new models of banking such as FIDOR Bank in Germany. Add on to these a comprehensive sprinkling of completely new models of finance, such as Zopa and Bitcoin, and you can see that this book is a must-have for anyone involved in the future of business, commerce and banking. Chris Skinner is best known as an independent commentator on the financial markets through the Finanser (www.thefinanser.com) and Chair of the European networking forum The Financial Services Club, which he founded in 2004. He is the author of ten books covering everything from European regulations in banking through the credit crisis to the future of banking, and is a regular commentator on BBC News, Sky News and Bloomberg about banking issues. More can be discovered about Chris here: http://thefinanser.co.uk/fsclub/chris-skinner/

Digital Marketing Strategy

Digital Marketing Strategy
Author: Simon Kingsnorth
Publisher: Kogan Page Publishers
Total Pages: 344
Release: 2016-05-03
Genre: Business & Economics
ISBN: 0749474718

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

Advances in Corporate Finance and Asset Pricing

Advances in Corporate Finance and Asset Pricing
Author: Luc Renneboog
Publisher: Emerald Group Publishing
Total Pages: 569
Release: 2006-03-02
Genre: Business & Economics
ISBN: 0444527230

Incorporates estimation risk in portfolio choice and also covers a risk measure for retail investment products, understanding and exploiting momentum in stock returns. This book includes: Introduction - Corporate restructuring; mergers and acquisitions in Europe; and the performance of acquisitive companies in the US.

The Digital Banking Revolution

The Digital Banking Revolution
Author: Luigi Wewege
Publisher: Walter de Gruyter GmbH & Co KG
Total Pages: 138
Release: 2019-12-02
Genre: Business & Economics
ISBN: 1547401613

Emergent innovative financial technologies are profoundly changing the way in which we spend, move and manage our money, unlike ever before, and traditional retail banks are facing stiff competition. The global financial crisis in 2007–2009 led to large losses, and even the collapse of a significant number of established banks shaking the trust of financial customers worldwide. The Digital Banking Revolution is an insightful look at how financial technology and the rapid rise of financial technology companies have brought welcome changes offering flexibility to the banking industry. The book offers a unique perspective on the consumerization of retail banking services. It delves into the many changes that financial innovations have brought about in banking, the main financial disruptors, the new era of "banking on the go," and financial innovations from countries around the world before concluding with a discussion on the future of banking including optimizing structures, new strategies for business outcomes, and human resources in the digital era.

Digital Marketing

Digital Marketing
Author: Annmarie Hanlon
Publisher: Sage Publications Limited
Total Pages: 408
Release: 2022-02-12
Genre:
ISBN: 9781529742800

An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to objectives, metrics and analytics.

Global Networks

Global Networks
Author: C. Ibbott
Publisher: Springer
Total Pages: 224
Release: 2007-10-11
Genre: Business & Economics
ISBN: 0230597831

This fascinating book provides a unique experiential view into the hidden globalization of Vodafone, in which was created a social network that was engaged in the acquisition and deployment of a global network of mobile technology that now serves a proportionate mobile customer base of more than 190 million.

Developing Global Executives

Developing Global Executives
Author: Morgan W. McCall
Publisher: Harvard Business Press
Total Pages: 259
Release: 2002
Genre: Transportation
ISBN: 9781578513369

In our borderless global economy, companies must ship their executives nearly as far and wide as their products. Whether these far-flung executives soar or land with a thud may make all the difference between a successful international enterprise or a world-class failure-and it is this crucial difference that Developing Global Executives defines. Based on a wide-ranging study of veteran global executives, leadership development experts Morgan W. McCall, Jr. and George P. Hollenbeck reveal what it takes for organizations to groom, and individuals to become, successful international executives. The answer sounds deceptively simple: People learn to "be global" from doing global work. But therein lies a tricky distinction-what specific types of career experiences are the ones that prepare global leaders for their roles? To what extent can individuals seek out-and companies help orchestrate-these experiences? In Developing Global Executives , leading global executives help answer these questions. Through their candid, rich, and varied stories, readers learn who global executives are, what distinguishes them from domestic leaders, and which experiences have been most critical to mastering their extremely demanding careers. In addition, these "lessons from the field" underscore the key requirements and challenges of effective leadership in a global environment: from the importance of continuous learning and the crucial role of mentors to the difficulties in overcoming "culture shock" and the warning signs of potential derailment. Practical and far-sighted, this book offers a wealth of firsthand insights for aspiring and current international executives and the organizations that employ them. AUTHORBIO: Morgan W. McCall, Jr. , a Professor of Management and Organization at the Marshall School of Business at the University of Southern California, is the author of High Flyers: Developing the Next Generation of Leaders . He was previously the Director of Research at the Center for Creative Leadership in Greensboro, North Carolina. George P. Hollenbeck is an organizational psychologist based in the Houston, Texas area. He formerly served as an HR executive with worldwide responsibility at Merrill Lynch and at Fidelity Investments, and as Senior Director, Executive Education at the Harvard Business School.

The Strategic Digital Media Entrepreneur

The Strategic Digital Media Entrepreneur
Author: Penelope M. Abernathy
Publisher: John Wiley & Sons
Total Pages: 330
Release: 2018-09-28
Genre: Social Science
ISBN: 1119218063

A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today's brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today's hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company's unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.

Financial Markets and Corporate Strategy

Financial Markets and Corporate Strategy
Author: David Hillier
Publisher: McGraw-Hill Education
Total Pages: 0
Release: 2011-10
Genre: Business & Economics
ISBN: 9780077129422

The second European edition of Financial Markets and Corporate Strategy provides comprehensive coverage of financial markets and corporate finance, brought to life by real world examples, cases and insights. Placed in a truly international context, this new and updated edition takes an academic and practical view-point to guide students through the challenges of studying and practicing finance. Aimed specifically at an international audience, this edition boasts hundreds of references to new and relevant non-US research papers from top finance journals. Whilst retaining the well respected structure of the successful US text, Professor David Hillier has also made a number of additions which include: Fully updated research, data and examples in every chapter. Coverage of the global financial crisis, the impact it made on the financial markets and the lessons being learnt by the finance industry. A stronger emphasis on corporate governance and agency theory. Updates on accounting standards, bankruptcy laws, tax rules and tax systems.